I’m an executive advisor, behavioral marketing strategist, speaker, and host of the Revenue Science podcast. For more than 30 years, I’ve helped companies across financial services, healthcare, insurance, mortgage, and technology improve their positioning, decision-making, and growth strategy.

I’m an executive advisor, behavioral marketing strategist, speaker, and host of the Revenue Science podcast. For more than 30 years, I’ve helped companies across financial services, healthcare, insurance, mortgage, and technology improve their positioning, decision-making, and growth strategy.

My career includes helping launch the first Platinum MasterCard and Visa in the U.S. and scaling a healthcare company beyond $100 million in revenue. Today, I work with CEOs and leadership teams to apply behavioral science, customer psychology, and practical strategy to create clearer messaging, stronger alignment, and more predictable growth.