I’m Saloni, a capacity-aware business strategist and coach, and I help small business owners build businesses that work around real life. I've spent almost 20 years in marketing strategy, nine of them on client retainers, and now I’ve gone all in on my own business, which I’m building with ADHD, a baby and very broken sleep.

I’m Saloni, a capacity-aware business strategist and coach, and I help small business owners build businesses that work around real life. I've spent almost 20 years in marketing strategy, nine of them on client retainers, and now I’ve gone all in on my own business, which I’m building with ADHD, a baby and very broken sleep. That’s where the 40% day, my Bare Minimum Strategy and “persistency beats consistency” came from, and they’re how I help parents, carers and neurodivergent and chronically ill founders keep their business moving even when they’re running on fumes. In my 90-minute Biz Resets, we untangle allll the stuff that’s snuck into your business wearing a trench coat, so you leave knowing exactly what to do next. On a podcast you’ll get warmth, honesty about the messy bits, a few terrible analogies and loads of practical takeaways. Come and say hi at salonichamberlain.com.