B2b Saas Marketing Speakers

A B2B SaaS marketing speaker is someone who specializes in delivering talks, workshops, or presentations focused on marketing strategies, tactics, and trends within the business-to-business software-as-a-service (SaaS) space.

These speakers are typically experienced marketers, founders, consultants, or thought leaders who understand the unique challenges of selling software to businesses. Their expertise spans areas like demand generation, account-based marketing, product-led growth, customer retention, and more.

What sets them apart from general marketing speakers is their deep knowledge of the SaaS business model. They understand metrics like CAC, LTV, churn, and ARR - and more importantly, how to influence them through smart marketing.

You'll often find B2B SaaS marketing speakers at virtual summits, industry conferences, webinars, or podcasts. They might speak on topics like 'Scaling Paid Acquisition for SaaS Startups' or 'Using Content to Drive Product Adoption'.

In essence, they're educators and strategists rolled into one - helping SaaS companies grow faster, smarter, and more sustainably through better marketing.

When you're building or scaling a SaaS business, the right marketing insights can be the difference between flatlining and flying. That's where a B2B SaaS marketing speaker comes in - not as a cheerleader, but as a strategic catalyst.

These speakers bring clarity to a complex landscape. SaaS marketing isn't just about running ads or writing blog posts. It's about understanding the buyer journey, aligning with sales, optimizing onboarding, and driving recurring revenue. A good speaker can break down these moving parts into actionable frameworks.

They also bring fresh perspectives. Whether it's a new approach to freemium models or a case study on how a startup in Brazil scaled through community-led growth, speakers expose audiences to ideas they might not find in a Google search.

For event hosts, a strong B2B SaaS marketing speaker can boost credibility and draw a targeted audience. For attendees, they offer a shortcut to years of trial and error. And for the broader ecosystem, they help raise the bar on what effective SaaS marketing looks like.

So whether you're running a summit, podcast, or internal training, bringing in a B2B SaaS marketing speaker isn't just a nice-to-have. It's a strategic move that can accelerate learning and execution.

B2B SaaS marketing speakers do more than just talk - they educate, inspire, and equip audiences with the tools to grow software businesses in competitive markets. Here's a breakdown of what they actually do:

- Deliver Expert Talks. They speak at events, webinars, and podcasts, sharing insights on topics like lead generation, customer acquisition, and product marketing tailored for SaaS.

- Break Down Complex Concepts. Whether it's explaining the nuances of a sales funnel or how to optimize onboarding for retention, they make technical topics digestible.

- Share Real-World Case Studies. Many speakers bring examples from companies they've worked with or studied - like how Notion scaled through community or how Gong used content to dominate SEO.

- Engage in Q&A and Panels. They often participate in live discussions, offering tailored advice to attendees based on their unique challenges.

- Create Lasting Impact. The best speakers don't just drop knowledge and bounce. They leave audiences with frameworks, templates, or next steps they can implement immediately.

In short, B2B SaaS marketing speakers are part educator, part strategist, and part motivator - helping businesses move from theory to traction.

Ready to step into the spotlight as a B2B SaaS marketing speaker? Here's a step-by-step guide to help you build your credibility, land speaking gigs, and grow your influence in the space:

1. Define Your Niche and Expertise.
- Focus on a specific area within B2B SaaS marketing. Are you a demand gen expert? A product-led growth strategist? A content marketing wizard?
- Example: If you specialize in ABM (Account-Based Marketing) for mid-market SaaS, make that your core message.

2. Build Your Speaker Profile.
- Create a speaker page that includes your bio, headshot, talk topics, testimonials, and past appearances.
- Use platforms like Talks.co to list your speaker profile and connect with event organizers.

3. Create Signature Talks.
- Develop 2-3 go-to presentations that solve real problems for SaaS marketers.
- Include actionable takeaways, case studies, and data-driven insights.
- Tip: Record a short demo reel or highlight clip to showcase your delivery style.

4. Start Small, Then Scale.
- Pitch to podcasts, webinars, local meetups, or virtual summits. These are great practice grounds.
- Use these appearances to build your portfolio and gather testimonials.

5. Network with Hosts and Organizers.
- Reach out to event hosts on LinkedIn or through Talks.co. Offer value first.
- Example: Suggest a panel topic or co-host a session with another expert.

6. Promote Every Appearance.
- Share your talks on LinkedIn, Twitter, and your email list.
- Repurpose clips into short-form content to build authority.

7. Collect Feedback and Iterate.
- After each talk, ask for feedback from the host and audience.
- Use it to refine your delivery, slides, and storytelling.

Becoming a B2B SaaS marketing speaker isn't about being famous. It's about being helpful, relevant, and visible to the right audience.

To be a B2B SaaS marketing speaker, you need more than just a good idea and a microphone. It's about combining domain expertise with communication skills and a platform that gets you in front of the right audience.

First, you need deep knowledge of B2B SaaS marketing. This means understanding the buyer journey, SaaS metrics like CAC and LTV, and tactics like lead nurturing, PLG, and sales enablement. You don't need to know everything, but you should be able to speak confidently about your niche.

Second, you need presentation skills. That includes storytelling, slide design, and audience engagement. Whether you're on a webinar or a conference stage, your ability to hold attention and deliver value is what sets you apart. Tools like Loom or OBS can help you practice and record demos.

Third, you need a platform. This is where Talks.co comes in. It's a tool that connects speakers with hosts, making it easier to get booked. You can also build your own speaker page with testimonials, topics, and videos to showcase your experience.

Finally, you need visibility. That means being active on LinkedIn, contributing to industry blogs, or guesting on relevant podcasts. The more people see you as a thought leader, the more likely they are to invite you to speak.

In short, being a B2B SaaS marketing speaker is about combining expertise, delivery, and discoverability. Nail those three, and you're on your way.

Yes, B2B SaaS marketing speakers do get paid, but the amount and frequency vary widely depending on experience, audience size, and event type.
Let's break it down:
- Paid vs. Unpaid Gigs: Many new speakers start with unpaid opportunities like webinars or podcasts to build credibility. As they gain traction, they can command fees for keynotes, panels, or workshops.
- Event Type Matters: Corporate conferences and private company events tend to pay more than community meetups or virtual summits. For example, a keynote at SaaStr or INBOUND might pay thousands, while a niche webinar might offer exposure only.
- Experience Level: Established speakers with a strong following and proven results can charge premium fees. Newer speakers may need to prove their value first.
According to industry data:

Experience Level	Typical Fee Range
Beginner	$0 - $500
Mid-Level	$500 - $2,500
Expert/Influencer	$2,500 - $10,000+

Pros:
- Paid gigs can become a significant revenue stream.
- Speaking boosts your authority, which can lead to consulting or product sales.
Cons:
- Not all events have a budget.
- Payment terms can be slow or negotiable.
So yes, B2B SaaS marketing speakers do get paid, but it often starts with building value before the money flows.

B2B SaaS marketing speakers generate income through multiple channels, and speaking is often just the tip of the iceberg. Here's how the revenue model typically works:

1. Speaking Fees: This is the most direct method. Speakers charge for keynotes, panels, or workshops. Fees range based on experience, audience size, and event type.

2. Lead Generation for Services: Many speakers use talks to attract clients for consulting, coaching, or fractional CMO services. For example, a speaker might give a talk on SaaS onboarding strategies and then offer a paid audit afterward.

3. Product Promotion: Some speakers have their own SaaS tools, courses, or templates. Speaking becomes a funnel to promote these products. Think of someone like Wes Bush, who speaks about product-led growth and sells a related course.

4. Affiliate Revenue: Speakers often recommend tools or platforms during their talks. If they use affiliate links or codes, they can earn commissions. This works well in webinars or virtual summits.

5. Sponsorships: High-profile speakers with a strong following might get sponsored by SaaS brands to speak or host sessions. This is more common in podcasts or branded events.

6. Books and Content Licensing: Some speakers monetize by selling books, licensing their content to training platforms, or offering paid memberships.

So while speaking fees are great, the real money often comes from what happens after the talk. It's about leveraging the stage to build a business ecosystem.

The income of B2B SaaS marketing speakers varies significantly based on factors like experience, niche, audience size, and monetization strategy. Let's break it down with some real-world context.
Entry-Level Speakers: These are marketers who are just starting out in the speaking world. They may speak at virtual events, local meetups, or niche podcasts. Their earnings typically range from $0 to $1,000 per event. Many do it for exposure or lead generation.
Mid-Tier Speakers: These professionals have a few years of speaking experience, a solid LinkedIn presence, and some case studies under their belt. They might earn $1,000 to $5,000 per talk, especially if they're speaking at SaaS-specific events like SaaStock or B2BMX.
Top-Tier Speakers: These are well-known names in the SaaS world, often authors or founders. They can command $5,000 to $20,000 per keynote, especially at global events or private corporate functions.
Other Income Streams:
- Consulting gigs post-talk can bring in $10,000+ per client.
- Courses or digital products promoted during talks can generate recurring revenue.
Here's a quick table:

Speaker Level	Per Talk Fee	Annual Potential (10-20 talks)
Beginner	$0 - $1,000	$0 - $20,000
Mid-Level	$1,000 - $5,000	$10,000 - $100,000
Expert	$5,000 - $20,000	$50,000 - $400,000+

So while the range is wide, the ceiling is high for those who build a strong brand and leverage multiple income streams.

Hiring a B2B SaaS marketing speaker can cost anywhere from a few hundred dollars to tens of thousands, depending on the speaker's reputation, the event type, and the value they bring.
Cost Factors:
- Experience & Authority: A speaker with a bestselling book or a large following on LinkedIn will cost more than someone just starting out.
- Event Format: Virtual events tend to cost less than in-person keynotes due to travel and logistics.
- Customization: If a speaker is creating a custom workshop or training session, expect higher fees.
Typical Price Ranges:

Speaker Type	Virtual Talk	In-Person Keynote
New/Local Speaker	$0 - $500	$500 - $1,500
Mid-Level Expert	$500 - $2,500	$2,000 - $5,000
Industry Leader	$2,500 - $7,500	$5,000 - $15,000
Celebrity/Author	$7,500+	$15,000+

Additional Costs:
- Travel and accommodation (for in-person events).
- Licensing fees if you want to reuse the talk content.
If you're using a platform like Talks.co, you can filter speakers by budget and negotiate directly. Many speakers are flexible, especially if the event offers strong exposure or leads.
Bottom line: Cost depends on value. If a speaker can attract attendees or drive conversions, they're worth the investment.

Seth Godin. While not SaaS-specific, his influence on B2B marketing is foundational. His talks on permission marketing and tribes have shaped entire SaaS go-to-market strategies.

April Dunford. Author of 'Obviously Awesome', she's a positioning expert who regularly speaks at SaaS events. Her clarity and humor make complex topics digestible.

Dharmesh Shah. Co-founder of HubSpot, Dharmesh has delivered some of the most insightful talks on inbound marketing and SaaS growth at INBOUND and SaaStr.

Rand Fishkin. Formerly of Moz, now at SparkToro, Rand blends SEO, SaaS, and storytelling in a way that's both educational and entertaining.

Ann Handley. A content marketing pioneer, Ann's talks are packed with actionable insights for SaaS companies looking to build trust and authority.

David Cancel. CEO of Drift, he's known for his talks on conversational marketing and product-led growth.

Tiffani Bova. Salesforce's Global Growth Evangelist, she brings enterprise-level insights to B2B SaaS audiences worldwide.

Jason Lemkin. Founder of SaaStr, Jason's talks are a goldmine for SaaS founders and marketers alike.

Brian Halligan. Another HubSpot co-founder, Brian's keynote sessions have influenced how SaaS companies think about flywheel growth.

Chris Walker. CEO of Refine Labs, Chris is a rising star in demand generation and revenue marketing for B2B SaaS.

April Dunford (Canada). Her global appeal comes from her laser-focused talks on product positioning. She's a regular at SaaS events across Europe, North America, and Asia.

Chris Walker (USA). Known for shaking up traditional demand gen, Chris speaks at virtual and in-person events worldwide, often challenging the status quo.

Tomasz Tunguz (USA). A VC at Redpoint, Tomasz delivers data-rich presentations on SaaS metrics and growth strategies that resonate with both marketers and investors.

Steli Efti (Germany/USA). CEO of Close, Steli's high-energy talks on SaaS sales and marketing are popular across continents.

Claire Suellentrop (USA). Co-founder of Forget The Funnel, Claire speaks globally on customer-led growth and SaaS marketing strategy.

Peep Laja (Estonia/USA). Founder of Wynter and CXL, Peep's no-fluff talks on conversion optimization and SaaS messaging are in demand worldwide.

Gaetano DiNardi (USA). Formerly at Nextiva and Sales Hacker, Gaetano combines music, marketing, and SaaS in a way that's both unique and globally relevant.

Leela Srinivasan (UK/USA). Former CMO at SurveyMonkey and Momentive, Leela brings a global enterprise perspective to SaaS marketing.

Mark Roberge (USA). Former CRO at HubSpot, Mark's talks on scaling SaaS sales and marketing teams are staples at international conferences.

Meghan Keaney Anderson (USA). Former VP of Marketing at HubSpot, Meghan's storytelling and brand-building talks resonate with SaaS marketers worldwide.

Myth 1: B2B SaaS marketing speakers only talk about software.
It's easy to assume that if someone is a B2B SaaS marketing speaker, all they do is demo tools or talk about product features. But that's a narrow view. The best speakers in this space dive deep into buyer psychology, sales alignment, customer success, and even storytelling frameworks. For example, Sangram Vajre, co-founder of Terminus, often speaks more about account-based marketing strategy and team alignment than the actual software his company sells.

Myth 2: You need a huge personal brand to get booked.
Sure, having a LinkedIn following helps. But many successful speakers in this niche are behind-the-scenes operators who built credibility through results, not followers. Take Latane Conant from 6sense. She became a sought-after speaker because of her insights on revenue operations and predictive analytics, not because she was an influencer first. Event organizers value substance over social clout.

Myth 3: Speaking is just a side hustle.
This one's tricky. While some speakers do it occasionally, many B2B SaaS marketing speakers build full-fledged businesses around their speaking. They launch courses, consult, and run masterminds. Think of April Dunford, whose talks on positioning have led to a book, workshops, and a thriving consulting practice. Speaking is often the front door to a much bigger business model.

Myth 4: You have to be a CMO to speak on B2B SaaS marketing.
Not even close. While CMOs do get invited often, many speakers are founders, product marketers, or even customer success leaders. What matters is your perspective and ability to communicate it clearly. For instance, Dave Gerhardt built his speaking career while being VP of Marketing at Drift, but his rise came from sharing practical, tactical advice-not just his title.

Myth 5: It's all about North American audiences.
This myth ignores the global nature of SaaS. Events in Europe, Asia, and Latin America are hungry for fresh voices. Speakers like Guillaume Cabane (France) and Peep Laja (Estonia) have built international reputations by tailoring their talks to regional nuances while keeping the core message relevant. If you're multilingual or culturally aware, you've got a serious edge.

When you think of a successful B2B SaaS marketing speaker, you might picture someone on a big stage at SaaStr or INBOUND. But the real stories often start smaller.

Take Chris Walker, founder of Refine Labs. He began by posting raw, tactical marketing advice on LinkedIn. No slides, no polish. Just insights. That content turned into podcast interviews, then panel invites, and eventually keynote slots. His focus on demand generation over lead gen flipped the script for many marketers, and his talks now influence how companies structure their entire go-to-market strategy.

Then there's Emily Kramer, co-founder of MKT1. She didn't come from a speaking background. But after leading marketing at Asana and Carta, she started sharing frameworks for building B2B marketing teams. Her clarity and depth caught the attention of event organizers looking for someone who could speak to both startups and scale-ups. Now, she's a regular on the SaaS circuit, known for her no-fluff, data-backed talks.

In Southeast Asia, Aaron Tan, CEO of Carro, took a different route. He used regional conferences to talk about SaaS adoption in emerging markets. His talks weren't just about growth metrics-they tackled infrastructure challenges, cultural buying behaviors, and localization strategies. That unique lens made him a go-to speaker for global companies trying to enter new markets.

And let's not forget Talia Wolf. She carved out a niche by focusing on conversion optimization in SaaS. Her storytelling style, filled with real test results and emotional triggers, made her stand out. She didn't just talk about what worked-she explained why it worked, and how to replicate it. That level of detail earned her spots at ConversionXL Live and MozCon.

These stories show that there's no single path to becoming a successful B2B SaaS marketing speaker. What they all share is clarity of message, a unique point of view, and the ability to connect with real-world challenges that SaaS marketers face every day.

The landscape for B2B SaaS marketing speakers is shifting, and not just because of tech. It's about how audiences consume content, what they expect from speakers, and how events are evolving. Here's where things are heading:

- Hybrid speaking formats are becoming the norm. Virtual summits, like those hosted by platforms such as Virtual Summit Software, have made it easier for speakers to reach global audiences without boarding a plane. But that also means speakers need to master both in-person charisma and on-camera presence.

- Demand for tactical, niche content is rising. Gone are the days of generic 'growth hacking' talks. Organizers want speakers who can go deep on topics like PLG onboarding metrics, AI-driven lead scoring, or multi-touch attribution in enterprise funnels. If you can own a niche, you'll get booked.

- AI is changing the prep game. Tools like ChatGPT and Jasper are helping speakers draft outlines, generate examples, and even simulate Q&A sessions. But the best speakers are using AI to enhance-not replace-their original thinking.

- Diversity of voices is being prioritized. Events are actively seeking speakers from underrepresented regions, industries, and backgrounds. This isn't just about inclusion-it's about relevance. SaaS is global, and audiences want perspectives that reflect that.

- Micro-events and community-led sessions are gaining traction. Instead of massive conferences, more organizers are hosting intimate, topic-specific gatherings. These offer high engagement and often lead to deeper follow-up opportunities for speakers.

Looking ahead, B2B SaaS marketing speakers who adapt to these shifts-by specializing, embracing tech, and connecting with diverse audiences-will be the ones who stay relevant. It's not about being everywhere. It's about being in the right room with the right message.