Msp Speakers

An MSP speaker is someone who specializes in delivering presentations, talks, or workshops focused on the managed service provider (MSP) industry. These speakers are typically experienced professionals who understand the nuances of IT service delivery, business operations, and client management within the MSP space.

They might be MSP owners, consultants, tech experts, or thought leaders who share insights on topics like recurring revenue models, cybersecurity, automation tools, or scaling operations. Whether they're speaking at a virtual summit, podcast, or industry conference, their goal is to educate, inspire, and equip their audience with actionable strategies.

Unlike general tech speakers, MSP speakers tailor their content to the unique challenges and opportunities faced by managed service providers. For example, they might talk about how to increase monthly recurring revenue (MRR), reduce client churn, or implement remote monitoring tools effectively.

In essence, an MSP speaker bridges the gap between technical know-how and business strategy. They help audiences understand how to build sustainable, scalable MSP businesses in a rapidly evolving tech landscape.

When you're trying to grow or improve an MSP business, the right insights can save you months of trial and error. That's where an MSP speaker comes in. They bring curated, battle-tested knowledge directly to your audience - whether that's a room full of IT consultants or a virtual crowd of startup founders.

MSP speakers help contextualize trends. For instance, when AI tools like ChatGPT started making waves, many MSPs weren't sure how to integrate them into their service stack. A speaker with real-world experience could break down use cases, implementation steps, and potential pitfalls in a way that's immediately useful.

They also serve as connectors. A great MSP speaker doesn't just share information - they introduce frameworks, tools, and even other experts that can accelerate business growth. Think of someone like Paul Green, who not only speaks but also runs communities and newsletters that keep MSPs plugged in.

And let's not forget the motivational aspect. Running an MSP can be isolating, especially for solo founders or small teams. Hearing from someone who's been through the same challenges and come out stronger can be a game-changer.

So whether you're hosting a summit, podcast, or internal training, bringing in an MSP speaker can elevate the conversation and drive real outcomes.

MSP speakers do more than just talk about tech - they translate complex ideas into practical strategies that help managed service providers grow and thrive.

Here's a breakdown of what MSP speakers typically do:

- Educate on Industry Trends. They break down emerging technologies, market shifts, and new business models relevant to MSPs. For example, they might explain how zero-trust security models are changing client expectations.

- Share Proven Strategies. Many MSP speakers are operators or consultants themselves. They bring real-world tactics on pricing, client onboarding, automation, and more. Their talks often include case studies or frameworks that attendees can apply immediately.

- Inspire Action. Whether it's through storytelling, data, or bold predictions, MSP speakers motivate their audience to take action. This could be launching a new service tier, niching down, or investing in new tools.

- Facilitate Conversations. In panels or workshops, they guide discussions that surface shared challenges and new solutions. This is especially valuable in peer-to-peer learning environments like mastermind groups or summits.

- Promote Collaboration. Many MSP speakers also act as connectors, introducing attendees to vendors, tools, or communities that can support their growth.

In short, MSP speakers are educators, strategists, and catalysts for change - all rolled into one.

If you're looking to become an MSP speaker, you're stepping into a niche that blends tech expertise with business insight. Here's a step-by-step breakdown to help you get started and actually get booked.

1. Define Your Niche and Expertise
- MSP stands for Managed Service Provider, so your audience is typically IT professionals, business owners, or tech vendors.
- Focus on a specific area: cybersecurity for MSPs, scaling MSP businesses, automation tools, or client retention strategies.
- Tip: Look at popular MSP events like ChannelCon or DattoCon to see trending topics.

2. Build Your Speaker Profile
- Create a speaker page on platforms like Talks.co. Include your bio, headshot, talk titles, and testimonials.
- Add a short video clip of you speaking, even if it's from a webinar or podcast. Hosts want to see your energy and delivery.

3. Start Speaking Where You Can
- Begin with podcasts, webinars, or virtual summits. These are easier to land and help build your credibility.
- Reach out to MSP-focused communities or LinkedIn groups and offer to do a free session.
- Bonus: Use Talks.co to connect directly with event hosts looking for MSP speakers.

4. Pitch With Purpose
- When reaching out to event organizers, tailor your pitch. Mention how your talk solves a pain point for their audience.
- Include your speaker page link and a clear call to action: "Let me know if you'd like to chat about adding me to your lineup."

5. Collect Feedback and Refine
- After each talk, ask for feedback and testimonials. These build your authority.
- Update your speaker page regularly with new topics, reviews, and appearances.

Consistency is key. The more you speak, the more you'll be seen as a go-to expert in the MSP space.

To be an MSP speaker, you need more than just technical know-how. You need a blend of subject matter expertise, communication skills, and a platform to showcase your voice. Let's break it down.

1. Deep Knowledge of the MSP Industry
You can't fake it here. Whether you're a former MSP owner, a cybersecurity consultant, or a SaaS vendor working with MSPs, your insights need to be grounded in real-world experience. Audiences expect practical takeaways, not theory.

2. A Clear, Compelling Message
What unique perspective do you bring? Maybe you're the go-to person for helping MSPs productize their services, or you've cracked the code on client onboarding. Your message should be specific and actionable.

3. Speaking and Presentation Skills
Even if you're not a natural performer, you need to hold attention and deliver value. Practice helps. Start with small webinars or panels. Record yourself. Get feedback. Tools like Toastmasters or speaker coaching can help polish your delivery.

4. A Speaker Platform
Use a platform like Talks.co to build your speaker page. This acts as your digital resume for event organizers. Include:
- Your bio
- Talk titles and descriptions
- Testimonials
- A short video clip

5. Network and Visibility
You need to be visible in the MSP ecosystem. Engage in LinkedIn discussions, attend industry events (even virtually), and collaborate with other speakers or podcast hosts. Talks.co can also help you connect directly with hosts looking for MSP experts.

Bottom line: being an MSP speaker is about combining your expertise with a clear message and making it easy for others to find and book you.

Yes, MSP speakers do get paid, but it depends on several factors like experience, audience size, and the type of event. Let's break this down analytically.
1. Paid vs. Unpaid Gigs
- Unpaid Opportunities: Common for beginners or those looking to build authority. Think webinars, podcasts, or community events.
- Paid Gigs: More common at industry conferences, corporate trainings, or sponsored events.
2. Factors That Influence Payment
- Experience Level: New speakers may start unpaid or low-fee, while seasoned experts can command thousands.
- Audience Size and Influence: A keynote at IT Nation Secure or ChannelPro SMB Forum pays more than a local meetup.
- Sponsorships: Some MSP vendors pay speakers to promote tools or services during talks.
3. The Role of Value
Organizers pay for value. If your talk helps MSPs grow revenue, reduce churn, or improve security, you're more likely to get paid.
Comparison Table:

Speaker Type	Typical Fee Range	Example Event Type
New MSP Speaker	$0 - $500	Community webinars
Mid-Level Expert	$500 - $2,000	Regional MSP conferences
High-Demand Keynoter	$2,000 - $10,000+	National/Global tech events

So yes, MSP speakers do get paid, especially when they bring proven value to the table.

MSP speakers have several income streams, and the smart ones diversify. Here's an analytical breakdown of how they monetize their expertise.
1. Speaking Fees
This is the most direct method. Event organizers pay speakers for keynotes, panels, or workshops. Fees vary based on experience, topic relevance, and event size.
2. Sponsored Talks
Some MSP vendors sponsor speakers to promote their tools or services. For example, a cybersecurity speaker might be paid by a firewall company to highlight best practices using their product.
3. Lead Generation for Services
Many MSP speakers are also consultants or agency owners. Speaking gigs help them attract new clients. A talk on "Scaling Your MSP with Automation" could lead to consulting contracts.
4. Product Sales
Speakers often sell:
- Online courses (e.g., "How to Build a 7-Figure MSP")
- Ebooks or playbooks
- Templates or SOPs for MSP operations
5. Affiliate Revenue
Speakers may recommend tools and earn commissions. For instance, mentioning a PSA tool like ConnectWise or a backup service like Acronis with an affiliate link.
6. Virtual Summits and Webinars
Using platforms like Zoom, MSP speakers can host their own events, charge for access, or upsell premium content.
Summary Table:

Revenue Stream	Example
Speaking Fees	$1,000 for a ChannelCon workshop
Sponsored Talks	$2,500 from a vendor for a keynote
Consulting Leads	$10,000+ project after a summit talk
Product Sales	$99 course sold to 100 attendees
Affiliate Revenue	$500/month from tool recommendations

MSP speakers who treat speaking as a business, not just a gig, tend to earn more over time.

The income range for MSP speakers varies widely, depending on their visibility, experience, and how they package their services. Let's look at the numbers.
1. Entry-Level Speakers
These are folks just starting out. They might speak at local events or webinars for free or a small honorarium.
- Typical earnings: $0 - $500 per talk
- Annual potential: $1,000 - $5,000 if speaking occasionally
2. Mid-Tier Professionals
They've built a name in the MSP space and speak regularly at regional or virtual events.
- Typical earnings: $500 - $2,000 per talk
- Annual potential: $10,000 - $50,000 depending on volume
3. High-Demand Experts
These are keynote-level speakers at major industry events like IT Nation or CompTIA.
- Typical earnings: $2,000 - $10,000+ per talk
- Annual potential: $50,000 - $200,000+ if combined with consulting or product sales
Additional Income Streams (see 'How do MSP speakers make money') can significantly boost these numbers. For example, a speaker might earn $5,000 from a talk but generate $20,000 in consulting contracts afterward.
Quick Comparison:

Speaker Level	Per Talk Fee	Annual Potential
Beginner	$0 - $500	$1,000 - $5,000
Intermediate	$500 - $2,000	$10,000 - $50,000
Expert	$2,000 - $10,000+	$50,000 - $200,000+

Ultimately, how much MSP speakers make depends on how well they leverage their platform and diversify their revenue.

Hiring an MSP speaker can range from a few hundred dollars to tens of thousands, depending on the event type, speaker experience, and deliverables. Here's a breakdown to help you budget smartly.
1. Virtual Events and Webinars
- Cost: $0 - $2,000
- Many MSP speakers will present for free if the audience aligns with their niche or if they can promote their services.
- Paid webinars with high-profile names or sponsored content may cost more.
2. Regional Conferences or Workshops
- Cost: $1,000 - $5,000
- These events often pay for travel and lodging, plus a speaking fee.
- Speakers may also offer breakout sessions or panels.
3. National or Global Events
- Cost: $5,000 - $20,000+
- Keynote speakers at events like IT Nation, ChannelCon, or MSP Summit command higher fees.
- These speakers often bring a strong personal brand and proven ROI for attendees.
4. Custom Corporate Training or Consulting Talks
- Cost: $3,000 - $15,000+
- MSP vendors or large service providers may hire speakers for internal training or client-facing events.
Cost Factors:
- Speaker Reputation: More well-known = higher cost.
- Event Size and Budget: Bigger events pay more.
- Deliverables: Keynotes, panels, workshops, or multi-day sessions.
Sample Pricing Table:

Event Type	Speaker Fee Range
Webinar (free audience)	$0 - $1,000
Regional Conference	$1,000 - $5,000
National Keynote	$5,000 - $20,000+
Corporate Training	$3,000 - $15,000+

If you're booking, use platforms like Talks.co to compare speaker profiles and fees transparently.

Here's a curated list of some of the most impactful MSP speakers ever. These individuals have shaped the industry through thought leadership, innovation, and consistent delivery of value-packed talks.

- Paul Dippell: Founder of Service Leadership Inc., Paul is known for his data-driven insights into MSP profitability and benchmarking. His talks are staples at major industry events.

- Arlin Sorensen: Founder of HTG Peer Groups (now part of ConnectWise), Arlin has mentored thousands of MSPs. His leadership and culture-focused sessions are legendary.

- Robin Robins: While more known for MSP marketing, Robin's bootcamps and keynotes have influenced how MSPs sell and scale. Her events draw thousands.

- Gary Pica: A pioneer in MSP business models, Gary's talks on recurring revenue and sales strategies have helped countless MSPs grow.

- Karl Palachuk: One of the earliest voices in the MSP world. His books and talks on standard operating procedures are foundational.

- Nigel Moore: Founder of The Tech Tribe, Nigel's down-to-earth speaking style and community-first approach make him a favorite among newer MSPs.

- Amy Babinchak: A Microsoft MVP and MSP owner, Amy is known for her technical talks and leadership in the SMB IT space.

- Erick Simpson: Co-creator of the MSP business model, Erick's talks on service delivery and client experience are highly respected.

These speakers have not only educated but also inspired an entire generation of MSP professionals.

Looking globally, these MSP speakers are making waves across continents, bringing unique perspectives and practical strategies to audiences everywhere.

- Nigel Moore (Australia): Founder of The Tech Tribe, Nigel is a global favorite for his practical, no-fluff advice. His talks resonate with MSPs at all stages.

- Richard Tubb (UK): Known as 'The IT Business Growth Expert', Richard speaks across Europe and the US. His focus on business transformation makes him a top pick for MSP events.

- Amy Babinchak (USA): A Microsoft MVP and international speaker, Amy brings deep technical expertise and business acumen to her sessions.

- Robert Gibbons (Canada): A rising voice in cybersecurity for MSPs, Robert's talks are gaining traction at North American and European events.

- Manuel Palachuk (USA): With a focus on agile frameworks and operational maturity, Manuel speaks at global events and runs workshops worldwide.

- Chris Wiser (USA): Known for his high-energy delivery and sales-focused content, Chris has spoken at events in the US, UK, and Australia.

- Lisa Hendrickson (USA): A tech veteran and advocate for women in MSPs, Lisa's talks blend technical depth with leadership insights.

- Paco Lebron (USA): Host of MSP Unplugged and a frequent speaker at industry events, Paco brings a relatable, community-driven voice to the stage.

These speakers are not only experts but also connectors, helping MSPs worldwide learn, grow, and thrive.

Myth 1: MSP speakers only talk about technical topics.

This one comes up a lot. People assume that if you're an MSP (Managed Service Provider) speaker, you're locked into dry, technical content about servers, patches, or cybersecurity protocols. But the truth is, MSP speakers cover a wide spectrum-business growth, client retention, sales strategies, automation, and even personal development. For example, Nigel Moore from The Tech Tribe often speaks on community building and recurring revenue, not just tech setups.

Myth 2: You need to be a tech genius to be an MSP speaker.

Sure, understanding the MSP space helps. But being a speaker is more about clarity, communication, and connection. Many successful MSP speakers come from sales, operations, or even marketing backgrounds. They bring fresh perspectives that resonate with audiences beyond the IT crowd. Take Paul Green, for instance-his background is in marketing, yet he's a sought-after voice in the MSP world.

Myth 3: There's no money in being an MSP speaker.

This is a limiting belief. While not every talk pays upfront, many MSP speakers use speaking as a lead generator for consulting, coaching, or product sales. Events like IT Nation or ChannelCon are packed with decision-makers. One well-delivered session can lead to multiple six-figure contracts or partnerships.

Myth 4: You have to be famous to get booked.

Not true. Event organizers are often looking for fresh voices who can deliver value. If you have a unique angle-like scaling an MSP in a rural area or building a remote-first team-you've got something worth sharing. Building a small, engaged audience online can be more powerful than chasing fame.

Myth 5: Speaking is only for extroverts.

Some of the most impactful MSP speakers are introverts who prepare deeply and deliver with intention. It's not about being loud-it's about being clear. If you can solve a problem and explain it well, you can own the stage.

In 2018, Richard Tubb, a former MSP owner turned consultant, took the stage at CompTIA's EMEA conference. His talk wasn't flashy-it was grounded, honest, and filled with actionable insights about transitioning from technician to business leader. What made it stand out? He spoke directly to the pain points MSPs face daily. That authenticity led to a spike in consulting inquiries and podcast invitations.

Then there's Lisa Shore, co-founder of Secure Future Tech Solutions. She carved out a niche speaking on customer experience in the MSP space-a topic often overlooked in tech-heavy circles. Her sessions at ASCII events blend storytelling with strategy, and her background in image consulting adds a unique twist. She's now a go-to speaker for MSPs looking to differentiate through service.

Another standout is Juan Fernandez, known for his work in underserved communities. His talks at ChannelPro and other regional events focus on building MSPs in non-traditional markets. He doesn't just talk about scaling-he talks about impact. His story of growing an MSP in a low-income area and creating jobs through apprenticeships resonates deeply with diverse audiences.

And let's not forget Karl Palachuk. He's been a fixture in the MSP speaking circuit for years. But what keeps him relevant is his ability to evolve. From early talks on SOPs to recent sessions on AI integration, he adapts while staying grounded in real-world application. His books and workshops often stem from his talks, creating a flywheel of content and revenue.

These stories show that successful MSP speakers don't follow a single formula. Some lead with data, others with heart. What they share is clarity, consistency, and a deep understanding of their audience's challenges.

The MSP speaking landscape is shifting, and if you're paying attention, you'll notice some clear signals about where it's headed. Let's break it down.

First, hybrid events are here to stay. Even as in-person conferences return, virtual components aren't going anywhere. This means MSP speakers need to master both formats. Speaking on Zoom isn't the same as commanding a stage in Vegas. You'll need to adapt your delivery, visuals, and energy to fit the medium.

Second, specialization is gaining traction. Generalist talks are losing steam. Event organizers are looking for speakers who can go deep on niche topics-think zero trust security for SMBs, or AI-powered ticketing systems. If you can own a micro-topic and explain it clearly, you'll stand out.

Third, diversity of voice is becoming a priority. Audiences want to hear from women, people of color, and professionals from outside the typical tech hubs. If you bring a fresh perspective-whether from a small town in Canada or a startup in Nairobi-you've got an edge.

Fourth, content repurposing is becoming strategic. Speakers are turning their sessions into YouTube clips, LinkedIn posts, and lead magnets. If you're not thinking about how to extend the life of your talk, you're leaving value on the table.

Here are a few trends to watch:
- AI and automation as core speaking topics, not side notes.
- MSPs in emerging markets (like Southeast Asia or Eastern Europe) stepping onto global stages.
- Interactive formats like live audits or Q&A-driven sessions gaining popularity.
- Speaker marketplaces like Talks.co making it easier to get booked without traditional gatekeepers.

Bottom line: The MSP speaking world is expanding, but it's also getting more competitive. To stay relevant, you'll need to be sharper, more specific, and more strategic than ever.

Talks.co. A smart platform that matches speakers with podcast hosts and event organizers. Great for building your speaking resume and getting discovered by niche audiences.

SpeakerHub. A directory where you can create a speaker profile, list your topics, and get found by event planners. Tip: Include a short demo video to boost your chances.

Canva. Not just for social media-use it to build clean, professional slide decks. Their templates help you stay on-brand without needing a designer.

Otter.ai. Record your practice sessions and get transcripts instantly. Reviewing your own words is one of the fastest ways to improve clarity and flow.

Calendly. Make it easy for event organizers to book calls with you. Add a short intake form to gather info about their audience and goals.

Loom. Use Loom to pitch yourself with a short video. A 60-second intro explaining what you speak about and why it matters can go a long way.

Slidebean. If you want help designing a killer pitch deck or presentation, Slidebean offers AI-assisted tools and templates tailored for speakers.

LinkedIn Creator Mode. Turn it on to highlight your speaking topics, add a call-to-action, and showcase your content. It's a low-effort way to build authority in the MSP space.