New Home Marketing Speakers

A new home marketing speaker is a professional who specializes in sharing insights, strategies, and trends related to marketing newly built homes. These speakers are often invited to industry events, summits, webinars, and podcasts to educate and inspire audiences ranging from real estate developers to marketing teams and sales professionals.

Unlike general marketing speakers, new home marketing speakers focus on the unique challenges and opportunities in the residential construction and real estate development space. This includes topics like digital advertising for new communities, model home staging strategies, geo-targeted campaigns, and buyer persona development for first-time or luxury homebuyers.

They may come from diverse backgrounds-some are former real estate agents, others are marketing executives at homebuilding firms, and some are consultants who've worked across multiple markets. What unites them is their ability to translate complex marketing tactics into actionable insights tailored to the new home sector.

These speakers often stay ahead of trends like virtual tours, AI-driven lead generation, and sustainability messaging. Their role is not just to inform, but to equip their audience with tools they can implement immediately. Whether it's a keynote at a national builder conference or a guest spot on a niche podcast, their value lies in their specificity and relevance to the new home market.

When you're navigating the fast-evolving world of real estate marketing, having a new home marketing speaker on your lineup can be a game-changer. Here's why.

First, the new home market is not the same as resale. It has its own buyer psychology, sales cycles, and marketing channels. A speaker who understands this nuance can help your audience avoid costly missteps and adopt strategies that actually work in this space.

Second, these speakers bring fresh perspectives. Whether it's how to leverage TikTok for pre-construction buzz or how to optimize CRM workflows for builder sales teams, they offer insights that are both timely and tactical. This is especially valuable for audiences who are tired of generic marketing advice that doesn't translate to their world.

Third, they help bridge the gap between marketing and sales. In the new home industry, these two functions are deeply intertwined. A great speaker can show how marketing can directly drive qualified leads to sales teams, improving conversion rates and ROI.

Finally, they inspire innovation. From showcasing case studies of successful community launches to breaking down what didn't work and why, they encourage audiences to think differently. That's crucial in a market where buyer expectations are shifting rapidly due to technology, economic trends, and lifestyle changes.

So if you're curating content for an event or summit, including a new home marketing speaker isn't just a nice-to-have-it's a strategic move that delivers real value to your audience.

New home marketing speakers serve as expert communicators who educate, inspire, and equip audiences with the tools to market newly built homes more effectively. Here's a breakdown of what they actually do:

- Deliver Keynotes and Workshops. They speak at industry events, builder conferences, and virtual summits, covering topics like digital lead generation, community branding, and buyer journey mapping.

- Share Case Studies and Trends. They bring real-world examples to the stage-like how a builder in Florida used drone footage to increase model home visits by 40%, or how a Canadian developer used multilingual campaigns to reach immigrant buyers.

- Break Down Complex Strategies. Whether it's SEO for new construction listings or retargeting campaigns for open house attendees, they simplify the complex into digestible, actionable content.

- Tailor Content to Specific Audiences. They adjust their message depending on whether they're speaking to small builders, large developers, or marketing agencies. A rural builder in the Midwest needs different tactics than a high-rise developer in Singapore.

- Act as Connectors. Many speakers also introduce tools, platforms, or partners that can help their audience implement what they've learned. For example, they might recommend a CRM tailored to homebuilders or a staging consultant who specializes in model homes.

In short, new home marketing speakers are not just presenters-they're educators, strategists, and facilitators of growth for anyone involved in selling new homes.

Becoming a new home marketing speaker isn't just about knowing real estate or sales. It's about positioning yourself as a go-to voice in a niche that blends property development, buyer psychology, and storytelling. Here's a step-by-step guide to get you started:

1. Define Your Niche and Message
- Are you focused on first-time homebuyers, luxury developments, or sustainable housing? Get specific.
- Craft a signature talk or framework. For example, 'The 5 Buyer Personas in New Home Sales' or 'Storyselling for Builders'.

2. Build Your Authority
- Start publishing: blog posts, LinkedIn articles, or short videos.
- Collaborate with developers, architects, or staging experts to co-create content.
- Get featured on podcasts or webinars in the real estate or marketing space.

3. Create a Speaker Page
- Use platforms like Talks.co to build a professional speaker profile.
- Include your bio, talk titles, testimonials, and a short video reel.
- Make it easy for event organizers to contact you.

4. Pitch Yourself to Events
- Look for real estate expos, builder conferences, and marketing summits.
- Use Talks.co to connect with hosts looking for niche experts.
- Customize your pitch: highlight how your talk solves a problem for their audience.

5. Leverage Every Gig
- Record your talks and repurpose them into clips, blog posts, or lead magnets.
- Collect testimonials and referrals from event organizers.
- Follow up with attendees to build your email list and community.

Remember, becoming a speaker is a journey. Start small, stay consistent, and focus on delivering value every time you step on stage.

To be a new home marketing speaker, you need more than just a background in real estate or marketing. You need a blend of industry insight, communication skills, and a platform to amplify your voice. Let's break it down:

Industry Knowledge: You should have a solid understanding of how new home sales work. This includes buyer psychology, builder-developer relationships, lead generation strategies, and digital marketing trends. Whether you've worked as a realtor, a marketing consultant, or a homebuilder, your experience should translate into actionable insights for your audience.

Speaking Skills: You don't need to be a TEDx veteran, but you do need to be clear, engaging, and confident. Practice is key. Start with webinars or local meetups. Record yourself. Get feedback. Tools like Toastmasters or online speaker training programs can help sharpen your delivery.

A Unique Perspective: What sets you apart? Maybe you specialize in multicultural marketing for new homes, or you've cracked the code on TikTok ads for real estate. Your angle is what makes you memorable. Craft a few signature topics that you can adapt for different audiences.

A Platform: You need a place where people can find you. A speaker page on Talks.co is a great start. It lets event organizers see your bio, topics, and availability. You can also use it to connect with podcast hosts, webinar producers, and summit organizers.

Credibility Markers: These can include testimonials, media features, or past speaking engagements. Even if you're just starting out, you can build credibility by sharing case studies, publishing content, or collaborating with known names in the industry.

In short, you need a mix of expertise, communication, and visibility. With the right tools and positioning, you can carve out your space as a trusted voice in the new home marketing world.

Yes, new home marketing speakers often get paid, but the amount and frequency vary based on experience, niche, and audience size. Let's break it down analytically.

Factors That Influence Payment:
- Experience Level: Established speakers with a track record of results and a strong personal brand command higher fees.
- Audience Size and Event Type: A keynote at a national builder conference pays more than a breakout session at a local real estate meetup.
- Topic Relevance: If your topic directly impacts the bottom line (e.g., converting leads into buyers), organizers are more likely to pay.

Payment Models:
- Flat Speaking Fees: Common for in-person conferences. Ranges from $500 to $10,000+ depending on profile.
- Revenue Share: For virtual summits, speakers may earn a percentage based on ticket sales or affiliate links.
- Lead Generation: Some speakers waive fees in exchange for access to attendee lists or the chance to pitch a product/service.

Pros:
- Speaking builds authority fast.
- Paid gigs can lead to consulting offers.
- Travel and accommodation are often covered.

Cons:
- Not all events pay, especially in the beginning.
- Virtual events may offer exposure but no cash.
- You may need to negotiate or justify your fee.

In summary, yes, new home marketing speakers do get paid, but the path to consistent income often starts with strategic positioning and value-driven talks. As discussed in the 'How do new home marketing speakers make money' section, there are multiple monetization paths beyond just speaking fees.

New home marketing speakers generate income through a mix of direct and indirect revenue streams. While some earn from speaking fees alone, the most successful ones diversify their income. Here's a breakdown:

1. Paid Speaking Engagements
- Keynotes, panels, and workshops at real estate expos, builder conferences, or marketing summits.
- Fees range from $500 to $15,000 depending on reputation and event size.

2. Consulting and Strategy Services
- Many speakers offer post-event consulting to builders or agencies.
- Example: After a talk on 'Digital Funnels for New Home Sales', a speaker might be hired to implement that strategy.

3. Online Courses and Memberships
- Speakers often turn their frameworks into digital products.
- Platforms like Teachable or Kajabi are popular.
- Example: A course on 'Instagram Ads for New Developments' priced at $297.

4. Affiliate Marketing and Sponsorships
- Promoting tools like CRM systems, staging software, or ad platforms.
- Sponsored talks or webinars with brands in the homebuilding space.

5. Book Sales and Licensing
- Publishing a book can open doors to higher-paying gigs.
- Licensing content (e.g., training modules for builder teams) is another passive income stream.

6. Talks.co and Virtual Summits
- Using Talks.co, speakers can connect with virtual event hosts and monetize through ticket sales, affiliate links, or product pitches.

The smartest speakers treat their talk as a lead magnet. Even if the event is unpaid, it can drive traffic to their funnel, generate leads, and convert into long-term clients. So while speaking is the front door, the real money often comes from what happens after the applause.

The income of new home marketing speakers varies widely, depending on their experience, niche, and how they monetize their platform. Let's look at some data-driven insights.
Typical Income Ranges:

Experience Level	Per Talk Fee	Annual Income Estimate
Beginner	$0 - $500	$5,000 - $20,000
Intermediate	$500 - $2,500	$20,000 - $75,000
Advanced/Keynote Level	$3,000 - $15,000+	$100,000+

Factors That Affect Earnings:
- Frequency of Gigs: A speaker doing 2 webinars/month vs. 2 keynotes/month will earn very differently.
- Additional Offers: Courses, consulting, and affiliate deals can 5x a speaker's income.
- Audience Size: Bigger audiences mean more leads, which can translate into more sales.
Example Scenarios:
- A speaker doing 10 paid talks/year at $2,000 each = $20,000.
- Add a $497 course that sells 200 units/year = $99,400.
- Total = $119,400 from a hybrid model.
Insights:
- The top earners are rarely just 'speakers'. They're educators, consultants, and marketers.
- Talks.co helps speakers land more gigs, especially virtual ones, which can scale faster.
So while the stage is the spotlight, the real income often comes from what you build around it.

Hiring a new home marketing speaker can cost anywhere from a few hundred dollars to tens of thousands, depending on the speaker's reputation, the event type, and the value they bring. Here's a breakdown:

Cost Tiers:
- Local Experts or New Speakers: $0 - $1,000.
- Often speak for exposure or leads.
- Ideal for local builder meetups or webinars.

- Mid-Tier Professionals: $1,000 - $5,000.
- Have a proven track record.
- May include travel, prep calls, and slide customization.

- Top-Tier or Celebrity Speakers: $5,000 - $20,000+.
- Known names in real estate or marketing.
- Often keynote large expos or builder summits.

Additional Costs to Consider:
- Travel and Accommodation: Usually covered by the host.
- Custom Workshops or Breakouts: May cost extra if beyond the standard talk.
- Virtual vs. In-Person: Virtual talks are often 30-50% cheaper.

Tips for Event Hosts:
- Use Talks.co to filter speakers by budget and availability.
- Consider offering a revenue share or affiliate deal if your budget is tight.
- Ask for a media kit or speaker reel to assess value.

In short, the cost of hiring a new home marketing speaker depends on what you're looking for: inspiration, education, or conversion. Choose based on your event goals.

Here are some of the most impactful new home marketing speakers who've shaped the industry or influenced related fields:

- Jeff Shore: Known for his sales psychology insights, Jeff has authored multiple books and spoken globally on new home sales strategies.
- Meredith Oliver: A powerhouse in builder marketing, Meredith combines digital strategy with real-world builder experience.
- Mike Lyon: Specializes in online sales and lead conversion for homebuilders. His talks are data-driven and actionable.
- Kevin Oakley: Former homebuilder marketing exec turned speaker and consultant. Known for his podcast 'Market Proof Marketing'.
- Tami Bonnell: CEO of EXIT Realty and a frequent speaker on real estate leadership and innovation.
- Seth Godin (honorary mention): While not a new home marketing speaker per se, his ideas on permission marketing and storytelling have deeply influenced the space.
- Barbara Corcoran: Real estate mogul and Shark Tank investor, her early talks on branding and positioning in real estate remain iconic.
- Tom Ferry: Though more focused on general real estate, his influence on marketing strategies for agents and brokers is undeniable.

These speakers have not only delivered powerful talks but also created frameworks, books, and tools that continue to shape how new homes are marketed today.

Looking globally, here are some standout new home marketing speakers making waves across different regions:

- Tanja Jones (Australia): A leadership and mindset coach for real estate professionals, Tanja brings a unique blend of psychology and sales to new home marketing.
- Daniel Priestley (UK): Author of 'Key Person of Influence', Daniel's insights into personal branding and marketing are often applied by property professionals.
- Meredith Oliver (USA): As mentioned earlier, she's a go-to expert for builder marketing in North America.
- Stefan Swanepoel (South Africa/USA): Known for his real estate trends reports, Stefan speaks globally on innovation in property marketing.
- Chris Ducker (UK/Philippines): While not a real estate speaker per se, his expertise in personal branding and virtual business growth is widely adopted by speakers in the new home space.
- Sarah Beeny (UK): A property developer and TV presenter, her talks on homebuyer behavior and marketing have influenced many in the UK housing market.
- Tarek El Moussa (USA): Real estate investor and TV personality, his keynotes often touch on flipping, staging, and marketing homes.
- Samantha DeBianchi (USA): Founder of DeBianchi Real Estate and a speaker on luxury home marketing.

These speakers bring diverse perspectives from different markets, making them valuable voices in the evolving world of new home marketing.

Myth 1: New home marketing speakers only talk to real estate agents.
This assumption is way off. While real estate professionals are a key audience, successful speakers in this space often address a much broader crowd. Think homebuilders, interior designers, proptech startups, and even municipal planners. For example, speakers at the International Builders' Show regularly present to cross-functional audiences that include marketing directors, architects, and developers. The best speakers tailor their message to resonate with whoever's in the room, not just agents.

Myth 2: You need to have sold homes to be a credible new home marketing speaker.
Not necessarily. While hands-on experience in real estate can help, it's not a prerequisite. What matters more is your ability to communicate marketing strategies that drive results. Take someone like Seth Godin. He's never sold homes, but his insights on storytelling and consumer behavior are incredibly relevant to new home marketing. If you understand how to position a product, create urgency, and build trust, you can bring value to this space.

Myth 3: It's all about flashy slides and charisma.
Sure, stage presence helps. But substance wins. The most booked new home marketing speakers are those who deliver actionable insights backed by data. Think about someone like Sherry Chris, who blends market trends with practical advice. Audiences want to leave with strategies they can implement Monday morning, not just a motivational buzz.

Myth 4: There's no room for new voices.
This couldn't be further from the truth. The industry is hungry for fresh perspectives, especially from underrepresented groups and emerging markets. If you've got a unique take on digital marketing, sustainability, or multicultural outreach, there's a seat at the table for you. Events like the NAHB's Builder 20 Club meetings are increasingly featuring diverse speakers who challenge the status quo.

Myth 5: Speaking is just a side hustle.
For many, it starts that way. But with the right positioning, new home marketing speaking can evolve into a full-fledged business. Some speakers build six-figure brands by combining keynotes, workshops, consulting, and digital products. It's not just about the stage - it's about the ecosystem you build around your message.

When you think of success in the new home marketing speaking world, it's not just about who's on the biggest stage. It's about who's creating impact. Take Meredith Oliver. She started as a digital marketing consultant, then carved out a niche helping homebuilders attract more buyers online. Her talks blend psychology, tech, and sales strategy, and she's become a go-to speaker at industry events like IBS and SEBC. Her secret? She speaks the language of both marketers and builders.

Then there's Kevin Oakley. He transitioned from being a homebuilder marketing executive to a speaker and podcast host. His sessions are packed with data-driven insights, and he's known for challenging outdated tactics. At a recent Builder Partnerships Summit, he broke down how builders waste thousands on ineffective lead gen. That kind of candor earns trust fast.

In Australia, Sarah Bell co-founded a proptech company and quickly became a sought-after speaker in the new home and real estate tech circuit. Her talks explore AI's role in customer experience, and she's spoken at events from Sydney to Singapore. What sets her apart is her ability to make complex tech feel human and relevant.

And don't overlook regional voices. In the Midwest US, Jamal Thomas has built a reputation for helping small builders compete with national brands. His workshops focus on community-based marketing and storytelling. He may not have the biggest platform, but his local impact is huge - and that's what keeps him booked.

Each of these speakers found their lane by solving real problems. They didn't try to be everything to everyone. They picked a slice of the industry, owned it, and delivered consistent value. That's the blueprint.

New home marketing speakers are navigating a landscape that's shifting in real time. From AI to buyer psychology, the expectations for what a speaker delivers are evolving fast. Here's what's on the horizon:

- AI-Enhanced Messaging. Audiences are no longer wowed by generic marketing advice. They want to know how to use tools like ChatGPT, Midjourney, or Jasper to personalize buyer journeys. Speakers who can break down these tools in a practical, ethical way will stand out.

- Hyperlocal Strategy. National trends are useful, but local insights are gold. Speakers who can tailor their message to specific regions - whether it's the Canadian suburbs or the Sydney coast - will resonate more. Expect more speakers to incorporate regional data and case studies into their decks.

- Sustainability and ESG Storytelling. Buyers are asking tougher questions about energy use, materials, and community impact. Speakers who can help builders market green homes without greenwashing will be in demand. Think less fluff, more frameworks.

- Short-Form Speaking Formats. With attention spans shrinking, event organizers are experimenting with TED-style talks, 15-minute power sessions, and interactive panels. Speakers need to adapt their delivery to be punchier and more visual.

- Diverse Voices and Lived Experience. The industry is opening up to speakers from different cultural, ethnic, and professional backgrounds. This isn't just about representation - it's about relevance. Buyers are more diverse than ever, and speakers who reflect that reality bring fresh, needed perspectives.

The bottom line? The future belongs to speakers who are agile, tech-savvy, and deeply tuned into what today's buyers care about. If you're still giving the same talk from 2018, it's time to evolve.

- Talks.co. Perfect for finding and pitching yourself to podcast hosts in the real estate and marketing space. Great for building authority and testing your message before hitting the stage.

- SpeakerHub. A platform to list your speaking profile, connect with event organizers, and browse open speaking opportunities. Tip: Use keywords like 'real estate', 'homebuilder', and 'marketing' in your profile to get discovered.

- Canva. Not just for social posts. Use it to build sleek, professional slide decks that stand out. Pro tip: Use the 'Present and Record' feature to rehearse and get feedback.

- Statista. Need credible data to back your points? Statista has industry-specific stats on housing, construction, and digital marketing. Use charts to add weight to your insights.

- Slidebean. If design isn't your strong suit, this tool helps you create investor-style presentations with minimal effort. Ideal for pitches or workshops aimed at developers and builders.

- Clubhouse or Twitter Spaces. These audio platforms are great for testing ideas, hosting mini-talks, and building a following. Join rooms focused on real estate marketing to stay sharp.

- Toastmasters International. Old-school but effective. Especially useful if you're just starting out and want to refine your delivery, pacing, and confidence.

- Eventbrite. Not just for finding events to attend. Use it to scope out conferences, webinars, and meetups where you might pitch yourself as a speaker. Filter by location and industry to find your niche.

Mix and match these tools based on where you are in your journey. Whether you're prepping your first talk or scaling your speaker brand, these resources can help you level up.