Sales Coaching Speakers

A sales coaching speaker is a professional who combines the expertise of a sales coach with the communication skills of a public speaker. They specialize in delivering talks, workshops, or presentations that help individuals and teams improve their sales performance through mindset shifts, tactical strategies, and real-world examples.

Unlike traditional sales trainers who might focus solely on process or scripts, sales coaching speakers often dive deeper into the psychology of selling. They address things like confidence, objection handling, and relationship-building - all while engaging an audience in a dynamic, often interactive format.

These speakers are commonly featured at virtual summits, corporate events, industry conferences, and podcasts. They might cover topics like how to shorten the sales cycle, how to build trust with high-ticket clients, or how to transition from transactional selling to consultative selling.

What sets them apart is their ability to connect with diverse audiences - from startup founders in Southeast Asia to enterprise sales teams in North America. They're not just educators; they're motivators who deliver insights that stick.

In short, a sales coaching speaker is someone who doesn't just know how to sell - they know how to teach others to sell better, smarter, and more authentically.

If you're trying to grow a business, launch a product, or scale a sales team, there's one thing you can't afford to ignore: the quality of your sales conversations. That's where a sales coaching speaker comes in.

First, they bring outside perspective. Internal teams often get stuck in echo chambers - repeating the same tactics, using the same scripts, and wondering why conversion rates are flat. A sales coaching speaker introduces fresh frameworks and proven strategies from other industries or markets. For example, a speaker who's worked with fintech startups in Singapore might offer insights that a U.S.-based SaaS team has never considered.

Second, they accelerate learning. Instead of spending months testing different approaches, your team can absorb years of experience in a single session. A great speaker distills complex ideas into digestible lessons - like how to use storytelling to close high-ticket deals or how to qualify leads more effectively using the MEDDIC framework.

Third, they boost morale and motivation. Sales can be tough - full of rejection, pressure, and burnout. A skilled speaker re-energizes your team, not with fluff, but with real tools and mindset shifts. Think of someone like Tony Hughes or Trish Bertuzzi - they don't just hype you up, they give you a reason to believe you can do better.

And finally, they help align your team around a shared vision. Whether you're running a small business in rural Canada or managing a global sales org, a sales coaching speaker can unify your people around a common language and approach.

So if you're serious about leveling up your sales results, bringing in a speaker isn't a luxury - it's a smart investment in your team's growth.

Sales coaching speakers do more than just talk - they teach, challenge, and transform how people sell. Here's a breakdown of what they actually do, and why it matters:

- Deliver Targeted Talks. They speak at events, summits, webinars, and podcasts, sharing insights on specific sales topics like prospecting, closing, or sales leadership. These talks are often customized to the audience - for example, a talk for e-commerce founders might focus on upselling techniques, while one for enterprise teams might dive into account-based selling.

- Teach Frameworks and Methodologies. They introduce proven systems like SPIN Selling, Challenger Sale, or Sandler Training - but they don't just name-drop. They explain how to apply these frameworks in real-world scenarios, often using case studies or interactive exercises.

- Coach Mindset and Behavior. Beyond tactics, they help shift beliefs. For example, they might address fear of rejection, imposter syndrome, or the reluctance to follow up. These mindset shifts can be game-changing, especially for early-stage entrepreneurs or solo consultants.

- Facilitate Q&A and Live Coaching. Many speakers offer live coaching during their sessions, answering audience questions or role-playing sales calls. This makes the experience more engaging and practical.

- Create Lasting Impact. The best sales coaching speakers don't just drop knowledge and leave. They provide follow-up resources, worksheets, or access to communities where attendees can continue learning.

Whether you're running a virtual summit in Latin America or hosting a leadership retreat in Berlin, sales coaching speakers bring clarity, energy, and actionable insight to the table. They're not just educators - they're catalysts for better sales outcomes.

Ready to step into the spotlight as a sales coaching speaker? Here's a step-by-step guide to help you build your credibility, land speaking gigs, and grow your impact:

1. Define Your Sales Niche.
- Are you a B2B sales strategist? A SaaS sales closer? A retail conversion expert? Get specific. The more niche your expertise, the easier it is to stand out.
- Example: If you're great at high-ticket closing for online coaches, make that your angle.

2. Build Your Authority.
- Write articles, host webinars, or launch a podcast. Share your insights on platforms like LinkedIn, Medium, or Talks.co.
- Create a speaker page that highlights your topics, testimonials, and past talks. This is your digital resume for event organizers.

3. Collect Social Proof.
- Start small: speak at local meetups, online summits, or industry panels. Record everything.
- Ask for testimonials after each session. Even a 30-person Zoom workshop can lead to a 500-person keynote if you leverage the feedback well.

4. Get Listed on Speaker Platforms.
- Talks.co is a great place to connect with virtual event hosts. Upload your speaker profile, include your talk titles, and make it easy for hosts to book you.
- Also consider SpeakerHub, eSpeakers, and LinkedIn Events.

5. Pitch Yourself Strategically.
- Research events in your niche. Send personalized pitches that show you understand the audience.
- Tip: Offer to speak for free at first, but always ask for a recording and permission to use it in your portfolio.

6. Keep Improving.
- Watch your recordings. Tweak your delivery. Update your slides. The best speakers are always refining.

Becoming a sales coaching speaker isn't about being famous. It's about being valuable. Start where you are, build your platform, and keep showing up.

Being a sales coaching speaker isn't just about having a loud voice or flashy slides. It's about delivering real value to audiences who want to improve their sales game. So what do you actually need to get started?

First, you need expertise. That doesn't mean decades of experience, but it does mean you should have a proven track record in sales or coaching. Maybe you've helped a startup scale its sales team, or you've coached dozens of reps to hit quota consistently. Your credibility is your currency.

Second, you need a clear message. What's your unique take on sales? Are you challenging traditional cold-calling methods? Do you have a framework for building trust quickly? Define your core message and build your talks around it.

Third, you need a platform. This includes:
- A speaker page (on your own site or platforms like Talks.co) with your bio, topics, and testimonials.
- A short demo video or past talk recording.
- A way to connect with event hosts (email, LinkedIn, or booking forms).

Fourth, you need presentation skills. You don't have to be Tony Robbins, but you do need to engage your audience. Practice storytelling, use visuals wisely, and learn to read the room-whether it's in-person or virtual.

Finally, you need persistence. Speaking is a long game. You'll face rejections, slow seasons, and tough crowds. But if you keep refining your message, showing up consistently, and delivering value, you'll build a name for yourself.

Platforms like Talks.co make it easier by connecting speakers and hosts directly. But at the core, it's still about your message, your delivery, and your ability to help people sell better.

Yes, sales coaching speakers do get paid-but how much and how often depends on several factors. Let's break it down.
First, payment varies by experience and audience size. A new speaker might speak for free or for a few hundred dollars at a local event. A seasoned expert with a strong brand can command $5,000 to $25,000 per keynote.
Here's a quick comparison:

Speaker Type	Typical Fee Range
New/Local Speaker	$0 - $500
Mid-Level Expert	$1,000 - $5,000
High-Demand Speaker	$10,000 - $25,000+

Factors that influence pay:
- Audience Size: Corporate conferences pay more than small workshops.
- Industry Budget: Tech and finance events often have larger speaker budgets than nonprofits or education.
- Speaker Reputation: If you've published a book, been featured in media, or have a large following, you can charge more.
Pros:
- Speaking can be a high-margin revenue stream.
- It builds your brand and authority.
Cons:
- It can be inconsistent, especially early on.
- Travel and prep time can eat into your margins.
Some speakers also choose to speak for free strategically-to promote their coaching programs or land consulting clients. So yes, sales coaching speakers get paid, but the smartest ones also look beyond the stage for income opportunities (see 'How do sales coaching speakers make money').

Sales coaching speakers don't just make money from speaking fees. In fact, many use speaking as a lead-generation tool for more lucrative offers. Here's a breakdown of common revenue streams:

1. Speaking Fees
- Paid keynotes, panels, and workshops.
- Virtual summits and webinars (often lower fees but higher reach).

2. Coaching Programs
- One-on-one or group coaching packages.
- Example: A speaker might offer a 12-week sales mastery program after a talk.

3. Online Courses
- Pre-recorded training sold via platforms like Teachable or Kajabi.
- Great for passive income and global reach.

4. Consulting
- Corporate clients often hire speakers to audit sales teams or design training systems.
- These contracts can range from $5K to $100K+ depending on scope.

5. Books and Products
- Many speakers write books to establish authority and create another revenue stream.
- Others sell templates, scripts, or CRM tools.

6. Affiliate Marketing
- Recommending software or tools during talks and earning commissions.
- Example: Promoting a CRM tool with a custom discount code.

7. Sponsorships and Partnerships
- Partnering with brands to co-host events or webinars.
- Especially common in tech and SaaS industries.

So while the stage is a great place to shine, the real money often comes from what happens after the applause. Smart sales coaching speakers build ecosystems-not just presentations.

The income of sales coaching speakers can vary widely, depending on their experience, niche, and business model. Let's look at the numbers.
Entry-Level Speakers
- Typically earn $0 to $1,000 per talk.
- Often speak for free to build credibility and collect testimonials.
Mid-Level Speakers
- Earn between $2,000 and $7,500 per keynote.
- May supplement with coaching or course sales.
High-End Speakers
- Can command $10,000 to $25,000+ per event.
- Usually have published books, strong media presence, or corporate endorsements.
Annual Income Ranges

Speaker Type	Estimated Annual Income
Part-Time Speaker	$10,000 - $50,000
Full-Time Speaker	$75,000 - $250,000
Top 1% Speaker	$500,000+

Variables that influence income:
- Number of events per year.
- Additional revenue streams (see 'How do sales coaching speakers make money').
- Geographic reach: Speakers who work globally often earn more.
Example: A speaker who does 20 paid talks a year at $5,000 each earns $100,000. Add in a $50K coaching program and a $25K course launch, and you're looking at $175K+.
So while speaking alone can be lucrative, the real earners diversify their income and treat speaking as a business, not just a gig.

Hiring a sales coaching speaker can range from a few hundred dollars to tens of thousands, depending on the event type, speaker profile, and delivery format. Here's a breakdown:

Local or Emerging Speakers
- Cost: $500 - $2,000
- Best for: Internal team trainings, small business events, or virtual meetups.

Mid-Tier Professionals
- Cost: $2,000 - $7,500
- Best for: Regional conferences, industry panels, or company offsites.

Top-Tier Experts
- Cost: $10,000 - $25,000+
- Best for: National conferences, corporate keynotes, or product launches.

Virtual vs. In-Person
- Virtual talks tend to cost 30-50% less due to no travel or logistics.
- In-person events may require travel fees, lodging, and per diem.

Add-Ons That Affect Cost
- Custom workshops or breakout sessions.
- Licensing of recorded content.
- Post-event coaching or consulting.

Example: A SaaS company might pay $12,000 for a keynote and breakout session with a top-tier speaker, while a startup might spend $1,500 for a virtual session with an up-and-comer.

If you're booking through a platform like Talks.co, you can often negotiate bundled packages or find speakers who align with your budget and goals.

Bottom line: You get what you pay for, but there are strong speakers at every price point if you know what you're looking for.

Zig Ziglar. One of the most iconic sales trainers in history. His talks blended motivation with practical sales psychology.

Brian Tracy. Known for his classic sales books and seminars, Tracy has trained millions globally.

Tom Hopkins. Author of 'How to Master the Art of Selling', Hopkins was a pioneer in sales training during the 1980s and 90s.

Tony Robbins. While not strictly a sales coach, his influence on sales mindset and peak performance is undeniable.

Grant Cardone. Love him or hate him, Cardone's 10X philosophy and aggressive sales strategies have made him a global brand.

Jeffrey Gitomer. Author of 'The Little Red Book of Selling', Gitomer's style is direct, humorous, and packed with value.

Jill Konrath. A trailblazer in B2B sales, especially for women in tech and enterprise sales.

Jim Rohn. Though more of a personal development speaker, his teachings on discipline and communication deeply influenced sales professionals.

Mary Kay Ash. Founder of Mary Kay Cosmetics, she built one of the most successful direct sales forces in history.

Og Mandino. His book 'The Greatest Salesman in the World' inspired generations of salespeople with its philosophical approach.

Victor Antonio. A former technology exec turned sales trainer, known for his high-energy keynotes and YouTube presence.

Meridith Elliott Powell. Focuses on sales in uncertain times, with a strong following in financial services and manufacturing.

Daniel Pink. Author of 'To Sell Is Human', Pink brings behavioral science into modern sales conversations.

Alice Heiman. A B2B sales strategist who works with complex sales teams, especially in SaaS and enterprise.

Andy Paul. Host of 'Sales Enablement Podcast', Andy is known for his calm, consultative sales approach.

Keenan (Jim Keenan). Author of 'Gap Selling', Keenan is a no-nonsense speaker who challenges outdated sales methods.

Cynthia Barnes. Founder of the National Association of Women Sales Professionals, she's a champion for diversity in sales.

John Barrows. Works with top tech companies like Salesforce and LinkedIn, known for tactical sales training.

Tiffani Bova. Growth and innovation evangelist at Salesforce, she speaks globally on customer experience and sales transformation.

Matthew Pollard. Known as 'The Rapid Growth Guy', he blends introvert-friendly sales strategies with storytelling.

Myth 1: Sales coaching speakers are just motivational cheerleaders.

This one pops up a lot. People assume that if someone's on stage talking about sales, they're just tossing out hype and buzzwords. But the best sales coaching speakers are deeply strategic. Take Jeb Blount, for example. He doesn't just pump up a room-he breaks down complex sales psychology, buyer behavior, and pipeline mechanics. These speakers often have decades of field experience, and their sessions are packed with frameworks, scripts, and conversion tactics that teams can apply immediately.

Myth 2: You need to be a natural-born extrovert to succeed as a sales coaching speaker.

Not true. Some of the most impactful speakers in this space are introverts who've mastered the art of structured communication. They don't rely on charisma alone-they rely on clarity, storytelling, and tactical insight. Think of someone like Jill Konrath. Her delivery is calm, focused, and incredibly effective because she leans into research and relevance, not volume.

Myth 3: Sales coaching speakers only work with big corporations.

Actually, many of them thrive in small business and startup ecosystems. Why? Because smaller teams are often more agile and open to change. Speakers like Keenan (author of "Gap Selling") regularly work with scrappy sales teams looking to scale fast. They tailor their content to fit lean operations, not just enterprise giants.

Myth 4: Once you've seen one sales coaching speaker, you've seen them all.

This couldn't be further from the truth. The field is incredibly diverse. Some speakers specialize in SaaS sales, others in retail, B2B, or even real estate. Their approaches vary wildly-from data-driven frameworks to emotional intelligence-based selling. It's like comparing a jazz musician to a classical pianist. Same stage, totally different vibe.

Myth 5: Sales coaching speakers are outdated in the age of AI and automation.

Here's the kicker: they're more relevant than ever. As automation handles the transactional stuff, human connection becomes the differentiator. Sales coaching speakers are the ones helping teams build those high-trust, high-conversion conversations that machines can't replicate. They're evolving with the tech, not being replaced by it.

When you think about what makes a sales coaching speaker successful, it's not just about how loud they can speak or how many stages they've stood on. It's about the transformation they create. Let's look at a few real-world examples that show how different paths can lead to massive impact.

Take Victor Antonio. He started as an engineer and worked his way up to become VP of Sales at a $420M tech company. His transition into speaking wasn't flashy-it was strategic. He began by breaking down complex sales systems into digestible, actionable models. His YouTube channel exploded, and now he's one of the most booked speakers in the sales world. What worked for him? Consistency in content and a laser focus on B2B sales psychology.

Then there's Cherilynn Castleman. She's brought a fresh, inclusive voice to the sales coaching space, especially for women and underrepresented groups. Her sessions blend emotional intelligence with enterprise sales tactics. She's helped Fortune 500 companies build more diverse, high-performing sales teams. Her success shows that authenticity and representation aren't just buzzwords-they're business drivers.

Another standout is Morgan J. Ingram. He didn't come from a traditional sales background. He built his brand by documenting his SDR journey on LinkedIn and YouTube. That transparency attracted a massive following and led to speaking gigs across the U.S. and Europe. His style? Relatable, high-energy, and brutally honest. He's proof that you don't need a 20-year resume to become a respected voice-you need value and visibility.

Each of these speakers took a different route: corporate leadership, advocacy, content-first branding. But they all share one thing: they solve real problems for real sales teams. And they do it in a way that sticks long after the keynote ends.

Sales coaching speakers are adapting fast to a world where attention is fragmented, buyer behavior is shifting, and tech is rewriting the rules. If you're eyeing this space, here are the trends shaping its future.

First, hybrid delivery is becoming the norm. Speakers are no longer just keynote warriors-they're also running virtual workshops, asynchronous video courses, and even AI-assisted coaching programs. This shift means the most successful speakers will be those who can translate their message across multiple formats without losing impact.

Second, there's a growing demand for niche expertise. Gone are the days of generic sales advice. Companies want speakers who deeply understand their industry-whether it's fintech, medtech, or e-commerce. That's why speakers like Amy Franko (who focuses on mid-market B2B) are gaining traction. They speak the language of their audience, and that specificity builds trust.

Third, data-backed storytelling is rising. Audiences are skeptical of fluff. They want stats, case studies, and ROI. Speakers who can blend narrative with numbers-think of someone like Tony Hughes from Australia-are leading the charge. His 'Combo Prospecting' method is a great example of combining anecdotal insight with proven metrics.

Here are a few key trends to watch:
- Personalized content through AI tools like ChatGPT for pre-event customization.
- Micro-learning formats: 10-minute power sessions instead of 60-minute keynotes.
- Global expansion: Speakers are building multilingual content to reach LATAM, APAC, and MENA regions.
- Community-first models: More speakers are launching private Slack groups or Discords to keep the conversation going post-event.

The bottom line? Sales coaching speakers who stay agile, data-savvy, and hyper-relevant will lead the next wave of influence.

- Talks.co. This is a goldmine if you're looking to get booked on podcasts or virtual summits. It matches you with hosts based on your niche, and it's especially useful for building authority in the sales space.

- SpeakerFlow CRM. Designed specifically for professional speakers, this tool helps you manage outreach, proposals, and follow-ups. Bonus: it integrates with HubSpot and Zoom.

- Slidebean. If you're not a designer but want slick, professional decks for your sessions, Slidebean is your friend. It uses AI to format your content and helps you pitch with clarity.

- LinkedIn Creator Mode. Turn this on to showcase your speaking topics, add a call-to-action, and build a following. Use it to post short clips from your talks or share behind-the-scenes prep.

- Airmeet. For hosting your own virtual workshops or summits, Airmeet has solid networking features and a smooth speaker interface. Great for building your own audience if you're not waiting around for invites.

- Sales Gravy University. Run by Jeb Blount, this platform offers deep-dive sales training that can sharpen your content and delivery. Learn what's working in the field so you can teach it on stage.

- Otter.ai. Use this to transcribe your talks, then repurpose the content into blog posts, LinkedIn articles, or email sequences. It's a smart way to scale your message without burning out.

- Canva Pro. Yes, it's basic-but with the Pro version, you can create branded templates for your slides, social posts, and lead magnets. Consistency builds trust, especially when you're pitching yourself as an expert.

Whether you're just starting out or looking to level up, these tools can help you build authority, streamline your workflow, and connect with the right audiences faster.