Sydney Rheeder is a South African creative brand strategist, designer, writer and YouTuber, and the founder of For the Record®, a growing community of over 29,000 Substack subscribers. She grew her publication organically to 20,000 subscribers in just 3.5 months.

Sydney Rheeder is a South African creative brand strategist, designer, writer and YouTuber, and the founder of For the Record®, a growing community of over 29,000 Substack subscribers. She grew her publication organically to 20,000 subscribers in just 3.5 months.

Recognised by the Bookmark Awards as South Africa's #1 Designer and #2 Art Director, Sydney blends her background in design and storytelling with over a decade of personal journaling.

Through personal essays, cinematic vlogs and journaling courses, she explores creativity, self-discovery and the art of intentional living. Her approach to personal growth is equal parts philosophical and playful. She believes in asking life's big questions without taking ourselves too seriously, encouraging people to embrace curiosity, freedom and the joy of becoming themselves.

With dreams of turning For the Record® into her full-time creative venture, Sydney is building something bigger than a publication: a community of curious minds learning to build lives that feel genuinely their own, and appreciate them while they're living them.