I’m Xochitl Licea, a beauty educator and makeup artist with over 25 years in luxury beauty, dedicated to redefining confidence and healthy aging beyond youth-obsessed standards. As a first-generation immigrant with proud Mexican roots, I embrace my voice and share my journey, focusing on the complexities of female friendship and the entrepreneurial path.

I’m Xochitl Licea, a beauty educator and makeup artist with over 25 years in luxury beauty, dedicated to redefining confidence and healthy aging beyond youth-obsessed standards. As a first-generation immigrant with proud Mexican roots, I embrace my voice and share my journey, focusing on the complexities of female friendship and the entrepreneurial path. My mission intertwines community service with empowerment, as I strive to open honest conversations that inspire women to build their lives on their own terms.