I'm Carrie Hunter, the CEO and Founder of It’s Not That Serious® (INTS), a women-led lifestyle brand dedicated to uplifting and celebrating women through intentional content and curated products. With over 25 years of experience in executive leadership across various industries, I’m passionate about creating meaningful connections and spaces where women can share their stories and support one another.

I'm Carrie Hunter, the CEO and Founder of It’s Not That Serious® (INTS), a women-led lifestyle brand dedicated to uplifting and celebrating women through intentional content and curated products. With over 25 years of experience in executive leadership across various industries, I’m passionate about creating meaningful connections and spaces where women can share their stories and support one another. As an advocate for women in STEM, AEC, I believe that we are stronger together, and my mission is to empower women to rise collectively while embracing authenticity and community.