"Our guest today is Norris Beren, Chief Executive of Risk Reward Consulting and a leading authority on driver retention in the trucking industry. He's authored five books, including the definitive guide 'How to Create an Intelligent Driver Retention System,' and has helped numerous trucking companies dramatically improve their driver recruitment and retention rates.

"Our guest today is Norris Beren, Chief Executive of Risk Reward Consulting and a leading authority on driver retention in the trucking industry. He's authored five books, including the definitive guide 'How to Create an Intelligent Driver Retention System,' and has helped numerous trucking companies dramatically improve their driver recruitment and retention rates. Through his work with motor carriers and transportation associations nationwide, Norris has developed proven strategies that help companies double their hiring success rates and reduce driver turnover by up to 30% in just 3-4 months. He's here today to share his expertise on transforming how trucking companies approach driver recruitment and retention."