I'm Anthony Reeves, a brand strategist with over 20 years of experience helping iconic companies like Amazon, LVMH, and Airbnb navigate the complexities of staying distinct in a world that often favors sameness. My book, *Eat the Donkey*, explores how great brands embrace discomfort to build a solid foundation, and I love sharing insights through engaging keynotes and hands-on workshops.

I'm Anthony Reeves, a brand strategist with over 20 years of experience helping iconic companies like Amazon, LVMH, and Airbnb navigate the complexities of staying distinct in a world that often favors sameness. My book, *Eat the Donkey*, explores how great brands embrace discomfort to build a solid foundation, and I love sharing insights through engaging keynotes and hands-on workshops. I’m passionate about empowering organizations to push beyond optimization and foster a culture of true differentiation.