I’m Giuliano Arucci, and I specialize in audience strategy and experimentation for global B2B events at Informa, including iconic names like Cannes Lions and Money20/20. With over 12 years of experience, I blend insights from human behavior, user psychology, and AI to decode what drives event participation.

I’m Giuliano Arucci, and I specialize in audience strategy and experimentation for global B2B events at Informa, including iconic names like Cannes Lions and Money20/20. With over 12 years of experience, I blend insights from human behavior, user psychology, and AI to decode what drives event participation. I've learned invaluable lessons from both successful experiments and those that didn’t go as planned, always striving to enhance audience engagement and growth.