I'm Gretchen Roberts, CEO of Red Bike Advisors, a national tax, accounting, and advisory firm built for healthcare practice owners and scaling service businesses that have outgrown reactive, once-a-year accounting. Since 2009, my team and I have helped hundreds of owners simplify their finances, increase profitability, reduce their tax burden, and build practices that fund the life they actually want.

I'm Gretchen Roberts, CEO of Red Bike Advisors, a national tax, accounting, and advisory firm built for healthcare practice owners and scaling service businesses that have outgrown reactive, once-a-year accounting. Since 2009, my team and I have helped hundreds of owners simplify their finances, increase profitability, reduce their tax burden, and build practices that fund the life they actually want.

Our brand promise is simple: we move owners from financially stressed to financially free. As a small business owner myself, I bring an operator's mindset to every conversation, paired with deep expertise in practice finance, tax strategy, profit optimization, and exit readiness.

At Red Bike Advisors, we partner year-round with dental and healthcare practice owners generating $1M to $15M in revenue, guiding them through a proven four-stage journey: Stabilize, Optimize, Accelerate, and Retire.