I'm Jonathan Bertfield, the CEO of Lean Startup Co, where I help organizations transform their approach to innovation by replacing innovation theater with evidence-based decision-making systems. With over a decade of experience working with leading companies like Boeing and Mastercard, I thrive on coaching executive teams to make meaningful, data-driven decisions that lead to real results.

I'm Jonathan Bertfield, the CEO of Lean Startup Co, where I help organizations transform their approach to innovation by replacing innovation theater with evidence-based decision-making systems. With over a decade of experience working with leading companies like Boeing and Mastercard, I thrive on coaching executive teams to make meaningful, data-driven decisions that lead to real results. I believe that the key to successful innovation lies in testing assumptions early and learning from every stage of the process. Let's connect if you're ready to revitalize your innovation portfolio!