Laura Barber is a speaker, podcast host and former global Brand Insights and Strategy leader with more than 22 years' experience inside some of the world's biggest brands, including PepsiCo, Coca-Cola, Boots and General Mills.

Laura Barber is a speaker, podcast host and former global Brand Insights and Strategy leader with more than 22 years' experience inside some of the world's biggest brands, including PepsiCo, Coca-Cola, Boots and General Mills.

Throughout her career, she's helped businesses understand why people choose one brand over another, turning human insight into commercial growth.

Today, Laura challenges audiences to rethink growth, marketing, leadership and human behaviour. Her keynotes combine boardroom credibility, behavioural science and compelling storytelling to help leaders find the clarity that drives better decisions, stronger brands and lasting impact.

Because when people change the way they think, they change the way they lead.