Mishaal Murawala is the founder of Ascend GTM, a Dallas firm that runs go-to-market for PE-backed B2B software companies, including AI search visibility and pipeline accountability. Before Ascend he was VP Marketing at MacroFab (Edison Partners-backed), where ARR grew from $24M to $53M, marketing sourced $200M of pipeline (80% of the company total) and forecast accuracy held at 92% for three years.

Mishaal Murawala is the founder of Ascend GTM, a Dallas firm that runs go-to-market for PE-backed B2B software companies, including AI search visibility and pipeline accountability. Before Ascend he was VP Marketing at MacroFab (Edison Partners-backed), where ARR grew from $24M to $53M, marketing sourced $200M of pipeline (80% of the company total) and forecast accuracy held at 92% for three years. Earlier, as VP Marketing at TCP Software (Providence Equity-backed), he generated $60M in pipeline through an ownership transition. He talks about how AI answer engines choose which vendors to recommend, marketing attribution, product-led growth, and how PE operating partners should measure marketing.