I started selling at 17, slinging lawn mowers at Sears. In college, I wanted to be a sports writer. I wrote for the university paper, and in my early twenties I blogged about the San Diego Chargers seven times a week and grew the site's Twitter following to about 4,000. That's where I learned that attention is earned one story at a time.

I started selling at 17, slinging lawn mowers at Sears. In college, I wanted to be a sports writer. I wrote for the university paper, and in my early twenties I blogged about the San Diego Chargers seven times a week and grew the site's Twitter following to about 4,000. That's where I learned that attention is earned one story at a time.

Sales came next. In prospecting roles, I sourced $25M in enterprise pipeline from cold outreach and broke into accounts like Citibank, Chipotle and Huntington Bank. I was promoted to run sales enablement, which put me in charge of the CRM and of getting sales and marketing to work as one team. In Account Director roles, I closed more than $3M in consulting work in two and a half years.

Then I moved into marketing at a medical device contract manufacturer. We rebuilt the brand and the website, grew organic traffic 164% and built $6.6M in inbound pipeline.

Along the way I earned a graduate degree in rhetoric and 22 HubSpot certifications. In 2025 I founded Narrative Brand Labs to bring all of it together for mid-market B2B companies. My book, Revenue by Design, comes out December 8, 2026.