Ever press play on a podcast and within 10 seconds know you’re in the right place?
That feeling like the podcast host is speaking directly to you isn’t luck. It’s a well-crafted podcast introduction doing its job.
If you’re here, you’re probably not trying to win an award for “most dramatic voiceover.” You’re not looking to show off.
You just want to know: What should you actually include in your podcast intro to get people to stick around, subscribe, and come back for more?
The good news? You don’t need a voice like Morgan Freeman or a Hollywood budget to make that happen. You just need a few solid podcast intro examples, a simple podcast script structure that works, and a bit of strategy behind your words to start a podcast.
This guide is for anyone who wants their podcast (or guest appearance) to lead to more traffic, more target audience reach, and ultimately, more clients.
I’ll teach you what makes a great podcast intro, why it matters for SEO and engagement, and what you should say to hook the right listeners from the first sentence. You’ll also get specific podcast intro examples, scripts, and quick wins you can start using straight away.
Let’s make that first 15 seconds count.
What Is a Podcast Intro?
A podcast intro is the first thing listeners hear when they hit play.
It sets the tone, introduces the show, and tells people what to expect. Think of it as the handshake before a conversation. Your first impression needs to be strong and welcoming.
A good intro quickly answers these questions for your audience:
- Who’s speaking?
- What’s this podcast about?
- Why should I listen?
It can be a short voiceover where you state the name of your podcast show and episode title, a quick welcome from the podcast host, or even some background music with a tagline.
The goal is simple: grab attention and give people a reason to stay tuned in the first 30 seconds.
Podcast Intro Template
Your podcast intro is like a kickoff in soccer. It sets the pace, signals you’re ready to play, and gets your listener focused. But unlike the pros, you don’t need years of practice to nail this.
Here’s a fill-in-the-blank podcast intro you can use straight away.
Fill-in-the-blank podcast intro template:
“Hey, I’m [Your Name], and this is [Podcast Name], the show for [who it’s for] who want to [big result they want].
Every [day you publish, e.g., Tuesday], I share [what you share (solo episodes, interviews, tools, etc.)] to help you [achieve specific goal or solve a common pain point].
So if you’re ready to [positive, action-focused statement], you’re in the right place. Let’s get into it.”
Example using the template:
“Hey, I’m Liam from Talks and Entrepreneurs HQ, and this is Talks Connect, the show for coaches, podcasters, and course creators who want to get seen, heard, and paid.
Every week, I share interviews and step-by-step strategies to help you grow your authority and land high-ticket clients through virtual events and podcasting.
So if you’re ready to build your brand without burning out, you’re in the right place. Let’s get into it.”
Keep it real. Keep it simple. Do not overthink it especially when you’re launching a podcast.
A successful podcast intro does not have to be perfect. It just has to make it clear who the show is for and why they should stick around.
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Join Now10 Best Podcast Intro Examples
Below are ten ready-to-use scripts you can plug straight into your next episode. Pick the style that matches your format, copy, tweak, record, and you are on the air.
1. Solo host
“Hey, I’m [Your Name]. Welcome to [Podcast Name]. This show helps [who it’s for] [big result]. Every [release day] I share tools and stories so you can [benefit]. Let’s get started.”
Why it works: One voice. One promise. Zero confusion. (The Lazy Genius Podcast is a great example of this style.)
2. Guest interview
“Welcome to [Podcast Name]. I’m [Your Name]. Each week I sit down with [type of guest] who have [impressive achievement]. They give you clear steps to [listener goal]. If that sounds good, stay tuned.”
Why it works: Brief introduction and compelling intro that highlights the guest and the takeaway in under 20 seconds. Check out my interview with Chris Badgett on the LifterLMS to see how he introduces his podcast guests.
3. Two-host interview
“You’re listening to [Podcast Name] with me, [Host One], and [Host Two]. We help [audience] [goal] through relaxed chats and practical tips. New episodes every [day]. Let’s dive in.”
Why it works: It introduces both voices and sets the vibe quickly.
4. Roundtable or panel (three or more hosts)
“[Host One] here with [Host Two] and [Host Three]. This is [Podcast Name], the show where we break down [topic] for [audience]. Each episode we share our different takes so you can [benefit]. Today’s focus is [current topic]. Let’s roll.”
Why it works: Gives each voice a moment without dragging on. Take a listen to the way Jason Bateman, Sean Hayes, and Will Arnett take turns introducing themselves on SmartLess.
5. Narrative or storytelling
“I’m [Your Name], and this is [Podcast Name], where we follow real stories of [subject]. In this episode we travel to [place or era] to find out [hook].”
Why it works: Opens like a scene in a documentary and hooks curiosity.
6. Branded or company-hosted
“Sixty-two percent of [audience] struggle with [pain point]. That is why we started [Podcast Name]. I’m [Name] from [Company]. Each week we bring you proven ways to [solution] so you can [result]. Let’s get into it.”
Why it works: Leads with a statistic, then connects the brand to a clear benefit.
7. Daily short-form
“This is [Podcast Name], your quick daily dose of [topic]. I’m [Name]. In the next three minutes you will learn [key tip]. Let’s go.”
Why it works: Sets listener expectations in a single breath. Up First from NPR usually opens its podcast episodes with a quick preview of the episode’s main topics.
8. Limited-series deep dive
“Welcome to [Podcast Name], a ten-part series on [good podcast topic]. I’m [Name], and in each episode we unpack a new chapter so you finish with [final outcome]. Here is part [episode number].”
Why it works: Tells listeners exactly what the series covers and how long it runs.
9. Live show or audience Q&A
“You are listening to [Podcast Name] recorded live with our community of [audience]. I’m [Name]. Each session we answer your toughest questions on [topic] so you leave with clear next steps. Let’s take the first question.”
Why it works: Well-crafted intro that signals the live energy and invites participation. Listen to how Tonight’s Conversation: Live and Uncut sets the stage for their live Q&As.
10. Hybrid format (solo + guest segments)
“Hey, I’m [Name], and this is [Podcast Name]. In the first half you get my quick lesson on [topic]. In the second half a special guest shares how they apply it. If you want [listener goal], you are in the right place. Here we go.”
Why it works: Explains the split format so listeners know what’s coming.
Why a Great Podcast Intro Matters
If you want more reach for your new podcast or to show up as a guest on other shows, having a clear, unique intro helps you stand out and build trust from the start.
It’s your first chance to connect, so it needs to count.
A great podcast intro also:
- Captures attention fast. People decide within seconds if they’ll keep listening. Make sure it grabs the listener’s attention immediately.
- Builds credibility. A clear intro shows you know what you’re talking about.
- Sets expectations. Listeners know what they’re getting in the first few moments, which encourages listeners to stick around.
- Boosts your SEO. Including key terms helps your podcast show up in searches.
- Improves brand recall. A consistent intro makes your show easy to remember.
- Encourages subscriptions. When people know what they’ll get, they’re more likely to subscribe.
- Attracts your ideal audience. The right intro speaks directly to the people you want to reach.
- Creates a professional vibe. Good production in your intro reflects well on you.
- Supports guest introductions. Helps guests sound polished when you feature them.
- Increases listener loyalty. When people feel connected from the start, they come back episode after episode.
A solid podcast intro is the first step toward growing your visibility and authority. Nail it, and you’ll set yourself up for more impact and more opportunities.
How to Write a Podcast Intro
Writing a podcast intro isn’t about just stating your podcast’s name and calling it a day. It’s an extremely important part of how to do a podcast interview and gives you a chance to connect, set the vibe, and tell listeners exactly what’s coming in a way that suits your style and content.
Here’s how to build an intro that fits your show perfectly.
10 Podcast intro tips
Creating a great podcast intro takes more than just saying your show’s name. These tips focus on making your intro feel natural, clear, and making listeners want to stick around.
- Match your show’s format: If your podcast is story-driven like “The Moth”, start with a quick tease of the story. For interviews like “The Tim Ferriss Show”, introduce the guest and highlight their expertise right away.
- Use a signature sound or music: Think of “Serial”. Its haunting intro music sets the tone instantly. Choose something that fits your brand and helps listeners recognize your show in a flash.
- Include a unique tagline: Shows like “How I Built This” use taglines (“How entrepreneurs built their companies”) to sum up their mission in a memorable phrase.
- Be audience-focused: Open with a question or statement that speaks directly to your listeners’ challenges, like “Struggle with productivity? This show is for you.”
- Set the episode’s theme: For example, “In today’s episode of ‘Inisights Over Tea,’ we’re discussing the benefits of bullet journaling with expert self-care coach Vanessa Chau.” This tells listeners exactly what to expect.
- Make it personal: Use your name and a quick intro about who you are, like “I’m Liam, a former pro soccer player turned podcast coach.”
- Use conversational language: Instead of formal intros, try something like “Welcome back, folks! Ready to level up your podcast?”
- Address new listeners: Add a line like “If this is your first time here, welcome! Hit subscribe so you don’t miss future episodes.”
- Keep episode intros flexible: If you do a series, have a slightly different intro for special episodes, like live Q&As or bonus content.
- Test and tweak: Record different intros, ask friends or listeners for feedback, then choose the one that feels right and gets the best response.
Need more support with your podcast? Check out this full breakdown on how to record a podcast.
Where to add your podcast intro
Deciding where your podcast intro goes can impact how listeners experience your show and how it ranks in search engines. Here are a few common spots to consider:
- At the very beginning: This is the classic spot for most types of podcasts. It lets listeners know immediately what they’re tuning into. Example: “Welcome to ‘Talks Connect.’ I’m Liam, here to help you grow your podcast audience and popularity.”
- After a cold open or teaser: Many podcasts start with a brief story or clip from the episode, then drop the intro. Like “This American Life” often does, it hooks listeners first before introducing the show.
- Before the guest intro: For interview podcasts, place your podcast intro just before introducing the guest, so it flows naturally into the conversation.
- Between segments: Some multi-segment shows use short intro music or branding at the start of each segment to remind listeners where they are.
How long should a podcast intro be?
Keep your intro between 15-30 seconds. Anything longer and you risk losing new listeners before the episode even starts.
Here’s a quick breakdown:
- Under 15 seconds: Great for punchy, fast-paced shows.
- 15-30 seconds: Most common for solo, interview, and co-hosted formats.
- 30+ seconds: Only works if every second delivers value or sets the scene well (like for narrative or storytelling shows).
Short and clear always wins. Get in, set the tone, and lead into your episode with confidence.
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Join NowPodcast Episode Intro Examples
Your main podcast intro builds recognition. But each episode intro is your shot to get listeners hooked for today’s topic or guest. Here are five real-world-inspired examples that show how to open strong and set up the conversation.
Example 1: Interview with a 7-figure business coach
- Topic: Building a high-ticket coaching offer
- Podcast: Talks Connect
- Host: Liam Austin
Intro example:
“Ever wonder what separates $1K coaching programs from $10K+ ones?
In this episode of Talks Connect, I’m chatting with 6-figure coach Bill Free about what it really takes to build a premium offer people actually want.
I’m Liam Austin. Let’s break down how to position, price, and sell with confidence.”
Example 2: Guest episode with a longevity coach
- Podcast: Brain Gains
- Host: Liam Austin
- Guest: Michael Morgan, Alzheimer’s and Longevity Coach
Intro example:
“What if you could generate $40,000 in just 30 days by packaging your health expertise into a virtual event?
Today on Brain Gains, I’m joined by Alzheimer’s and longevity coach Michael Morgan.
He shares how he scaled fast with an online summit and how you can too.”
Example 3: Guest interview with a plant spirit coach
- Podcast: Conscious Growth Talks
- Host: Ana Rivera
- Guest: Sara Artemisia
Intro example:
“Sara Artemisia didn’t just pivot into a brand-new niche. She grew her email list by 5,000 people and built a global audience while doing it.
On today’s episode of Conscious Growth Talks, she shares how one virtual summit opened the door to an entirely new path as a Plant Spirit Wisdom Coach.”
Example 4: Expert case study with a summit founder
- Podcast: Email List Builders
- Host: Liam Austin
- Guest: Carl Cincinnato, Founder of Migraine World Summit
Intro example:
“From a small list to over 100,000 subscribers, Carl Cincinnato’s journey with the Migraine World Summit is one of the best list-building case studies out there.
On this episode of Email List Builders, we talk about how he built his community, secured top experts, and used virtual summits to scale.”
Example 5: Solo recap with results from a live workshop
- Podcast: Workshop Wins
- Host: Janine Bolon
- Topic: Using workshops to attract coaching clients
Intro example:
“My first workshop brought in group coaching clients and one-on-ones and I’ve been hosting one every month since.
I’m Janine Bolon, and in this solo episode of Workshop Wins, I’ll walk you through exactly what I did, how I promoted it, and why workshops have become my #1 way to attract new clients.”
Free Talks Podcast Intro Generator
Starting your podcast intro from scratch can feel tricky… That’s why I built the free Talks podcast intro generator so you can create one in seconds
Just enter your podcast topics, your podcast name, and the host’s name, then get five ready-to-use podcast intro examples you can copy, customize, and record in minutes.
Here’s how I’d use it if I were creating my podcast intro:
- Topics: Helping people who want more visibility (publicity, exposure, reach) and could benefit from being featured on shows as a guest, or for shows to find the right guests
- Podcast name: Talks Connect
- Host name: Liam Austin
Best generated intro from the Talks podcast intro generator:
“Hey there, podcast enthusiasts!
Welcome to Talks Connect, the ultimate podcast for those craving more visibility and exposure through guest appearances.
I’m Liam Austin, your host and visibility expert. Tune in to learn how podcast guesting can transform your presence and impact. Don’t miss out on this opportunity to elevate your visibility game.
Keep listening for all the insider tips!”
5 Benefits of using the free Talks podcast intro generator
Not sure if the generator’s worth trying? Here are five clear reasons it can save you time, boost your confidence, and help your podcast start strong from day one.
- Quick to use: No writing blocks, no endless hours of brainstorming. Just plug in your info and go.
- Easy to customize: Every result gives you a strong starting point you can adjust in your voice.
- Built for beginners: Even if it’s your first episode, your podcast intro will sound polished and confident.
- Listener-first messaging: Helps you clearly explain what your show is about and why people should care.
- Boosts your authority: Sets the right tone so new listeners instantly see you as credible and professional.
Do You Need a Podcast Intro Video?
Not every podcast needs an intro video. But a quick visual opener can boost recognition and hook viewers faster if you’re sharing clips on YouTube, Instagram, or TikTok.
A podcast intro video is especially helpful if:
- You repurpose your episodes on YouTube or social media.
- You want to build brand consistency across video and audio platforms.
- You’re growing a visual-first audience that recognizes faces, not just voices.
- You’re positioning yourself as an authority and want a more polished, media-ready presence.
But if your podcast is audio-only or you’re just starting out, you can skip it for now. Focus on nailing your audio intro first.
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Join NowPodcast Intro Video Examples
A good podcast intro video is short (5-15 seconds), branded, and sets the tone for your show. It usually includes your show name, host name, tagline, and music, sometimes paired with quick-cut clips, B-roll, or a logo animation.
Here are three examples to help you visualize different styles:
1. Relationsh*t w/ Kamie Crawford
This intro is straightforward and intimate.
Kamie introduces her guest directly from her podcast studio, keeping it natural and casual. With just some notes on her phone and a relaxed conversation starter, it sets a friendly, authentic tone that feels like you’re sitting in on a genuine chat.
2. The Diary of a CEO: Simon Sinek
This intro uses cinematic close-ups of Simon Sinek paired with key subtitle highlights from his conversation. Background visuals like clips of ChatGPT in action add a modern, tech-savvy vibe.
The polished editing builds intrigue and frames the episode’s critical discussion about AI in an engaging, thoughtful way.
3. Tom Bilyeu x Daniel Priestley
Tom Bilyeu’s intro grabs attention by challenging common beliefs about wealth right from the start. It mixes direct-to-camera monologue, news footage, and clips of his guest to create a dynamic, thought-provoking opening.
This style combines storytelling with strong visuals that prime listeners for a deep dive into money myths and strategies.
5 Podcast Intro Music Examples
The right intro music sets the mood for your podcast and instantly tells listeners what kind of experience they’re in for. Using royalty-free music is a subtle but powerful way to build your brand and make your episodes feel professional and consistent.
Here are a few common styles with catchy theme music examples to help you find the best fit for your show:
- Upbeat and energetic: Think fast-paced pop or electronic beats that get listeners pumped. Shows like Tonight’s Conversation use lively music to energize their audience right away.
- Calm and reflective: Soft acoustic or ambient stock music work well for coaching or mindfulness podcasts, like The Calm Collective. This style invites listeners to relax and focus.
- Bold and dramatic: Strong orchestral or cinematic scores create anticipation and a sense of importance, similar to Revisionist History by Malcolm Gladwell.
- Quirky and fun: Lighthearted, playful music fits comedy or storytelling podcasts, such as Call Her Daddy, making the intro instantly approachable.
- Minimal and modern: Simple beats or synth sounds offer a sleek, contemporary vibe, perfect for tech or business podcasts like How I Built This.
Choosing music that aligns with your podcast’s personality helps set listener expectations and builds familiarity with every episode. That’s podcasting 101.
What to Say in a Podcast Intro
A podcast intro needs to quickly tell listeners what the show is about and why they should stick around. Here’s a simple framework to get started, with examples you can customize:
- Welcome: Greet your audience warmly. Example: “Hi, and welcome to [Podcast Name].”
- Introduce the host(s): Say who you are and what you do. Example: “I’m [Your Name], [your role or expertise].”
- Explain the podcast focus: What topics or problems does the show cover? Example: “This is the show where we explore [topic], helping you [benefit].”
- Set expectations: Tell listeners what kind of content they can expect and how often. Example: “Each week, you’ll get interviews with experts, actionable tips, and real stories.”
- Call to action: Encourage listeners to subscribe or stay tuned. Example: “Make sure to subscribe so you don’t miss any true crime podcast episode.”
This straightforward approach works for most podcasts, but you can adjust it depending on your style and audience. For example:
- For a storytelling podcast, start with a hook or question to spark curiosity.
- For an expert interview show, briefly highlight guest benefits.
- For a solo show, focus on your unique perspective and experience.
Keeping your intro clear and focused helps grab attention right away and encourages listeners to keep going all the way to the podcast outro. That’s what makes a good podcast.
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Join NowHook, Line, Intro
Your podcast intro sets the stage. A great intro hooks listeners and makes your message impossible to ignore. These podcast intro examples are your toolkit to start strong and get noticed.
Our users have landed prime podcast spots, grown their audiences fast, and boosted their visibility all by crafting intros that stand out.
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