I was on a coaching call with a client. He’d just finished telling me about his latest episode. The work he’d put in, the ideas he’d shared, the guests he’d booked.
And I kept thinking: “This is gold. Why isn’t anyone noticing?”
Sound familiar? You pour hours into episodes, create something you’re proud of, and still feel like no one’s listening.
That’s when it hits: all that effort needs to be packaged so people sit up and pay attention.
A lot of creators have the content, the voice, the expertise. But without a way to show it off, opportunities slip by.
In this article, I’ll break down the best podcast media kit examples, show what makes them work, and give you practical tips to create one that actually gets results.
Your podcast deserves an audience and opportunities that match the effort you put in.
What Is a Podcast Media Kit?
A podcast media kit puts your show in one snapshot. Stats, audience, style, and why it matters all in one place. It’s your highlight reel with the information about your podcast that makes someone think, “I need to work with this person.”
Here’s how it compares to a press kit:
- Podcast media kit: Focuses on your show, your audience, and sponsorship opportunities. Designed to get potential guests, potential sponsors, and brands to say yes fast.
- Podcast press kit: Focuses on your personal brand or story. Aimed at media coverage, not monetization, and often text-heavy with fewer audience metrics.
In short: Press kit = “Book me as a guest.” Podcast media kit = “Advertise on my show.”
10 Benefits of a podcast media kit
When you create a media kit, you’re not just listing numbers. It shows you mean business and opens doors you might otherwise miss.
Here are ten big podcasting wins when you create your podcast media kit:
- Professional credibility: Shows guests, sponsors, and partners you’re serious.
- Audience clarity: Lays out listener size, demographics, and engagement in a clear, compelling way.
- Faster guest pitching: Makes it easy for someone like Jay Shetty or Rachel Hollis to say yes without all that email tennis.
- Sponsor attraction: Gives brands proof of value, making deals with companies like Audible or niche coaching platforms easier to land.
- Marketable positioning: Positions your podcast as a real, valuable asset instead of a hobby.
- Consistent branding: Keeps your story and visuals uniform across every pitch and platform.
- Time-saving: All your key info in one place for quick responses.
- Tracks growth: Lets you show how your podcast grows through milestones like downloads, audience demographics, and engagement over time.
- Clear presentation: Presents stats, audience, and story in a visually appealing way that commands attention.
- Opportunity spotting: Helps you identify collaborations, sponsorships, media coverage, or live events you might have otherwise missed.
Podcast Media Kit Examples
A great media kit doesn’t need massive downloads. It’s about showing who your listeners are, how engaged they are, and why your podcast matters to sponsors.
These nine examples cover personality-first, niche, and mission-driven shows, proving you can stand out with clear stats, social proof, and sponsorship-ready layouts even with modest numbers.
Use these examples to build a media kit that positions your podcast as a brand worth backing.
1. Call Her Daddy podcast media kit
Raw, bold, and hilarious takes on modern relationships, sex, and self-discovery. Alex Cooper’s unapologetic personality drives Call Her Daddy, resonating strongly with young women.
- Audience and reach: 5M weekly downloads, 37M social followers, 43% aged 18-24
- Why it works: Personality-first branding, bold visuals, and clear sponsor options make it impossible for brands to ignore.
What you can borrow:
- Lead with your strongest proof point. If it’s not downloads, highlight your niche audience (“first-time founders”), reviews (“100+ 5-star Apple reviews”), or engagement (“15 comments per post”).
- Let your personality show through visuals and tone.
- Make sponsor options obvious, even if it’s just a couple of starter packages.
Best for: Podcasters building a brand around personality, story, or strong opinions regardless of audience size.
2. Love and Luck podcast media kit
Love and Luck is Australia’s first queer audio drama podcast about a heartfelt love story told through voicemails, blending fiction with real queer community voices.
- Audience and reach: 50K+ monthly downloads in Season 1, 100K+ by Season 2; global, loyal listeners who return every week.
- Why it works: It’s authentic, community-first, and shows clear growth across seasons. Sponsors see both momentum and trust.
What you can borrow:
- If your audience is small but growing, chart the increase like “Season 1 avg. 300 downloads, Season 2 avg. 900.” Growth sells.
- Highlight community representation if it’s central to your podcast. Authenticity > numbers.
- Lean into your format. Storytelling, fiction, or interviews can all be strengths worth spotlighting.
Best for: Narrative-driven or community-first podcasts.
3. Ecommerce Coffee Break podcast media kit
Ecommerce Coffee Break is a top-ranked ecommerce podcast and newsletter, delivering fast, actionable advice for founders, marketers, and DTC brands.
- Audience and reach: 25K+ monthly listeners, 8.5K+ newsletter subscribers, 50K+ total reach, 18K+ social followers. Episodes: 450+ with 8-10 new weekly drops.
- Why it works: Claus runs a tight ship with a huge catalog, high engagement, and clear data on listener behavior. Brands know exactly who they’ll reach and how they’ll act.
What you can borrow:
- Don’t just show audience size, show behavior: “80% episode completion,” “60% newsletter open rate.”
- Pair your podcast with another channel (email list, YouTube, socials) to boost your footprint.
- Consistency = credibility. Even if you don’t have hundreds of episodes, showing “weekly releases for 18 months” builds trust.
Best for: Business, marketing, or ecommerce podcasts where sponsors want ROI proof.
4. The $100 MB Show podcast media kit
The $100 MBA Show is Omar Zenhom’s straight to the point business podcast delivering tactical lessons and strategies entrepreneurs can apply today.
- Audience & reach: 2M+ monthly downloads, 300M+ lifetime downloads, 569K+ total reach. 2,500+ episodes with 180+ guest experts and 300+ brand sponsors.
- Why it works: The numbers are massive, but so is the trust. Episodes are punchy, practical, and highly actionable. Exactly what fast-moving entrepreneurs need.
What you can borrow:
- Lead with your biggest credibility marker whether that’s “top 50 Apple podcast” or “500+ episodes published.”
- Showcase consistency over time, even if small. “Publishing weekly since 2021” speaks volumes.
- Mention sponsor or guest credibility, even if you only have a few.
Best for: High-output business podcasts with an eye on growth.
5. The Web Project Guide podcast media kit
In Web Project Guide Podcast Corey Vilhauer and Deane Barker walk through how websites really get built, step by step, one chapter at a time.
- Audience and reach: Focused audience of web leaders, devs, content strategists, and small business owners. Monthly deep-dives with expert guests.
- Why it works: It’s sharp, practical, and built for people who want the whole picture, not just their piece of the puzzle.
What you can borrow:
- Anchor your podcast to another trusted resource like a book, a course, a community. That credibility rubs off.
- Position yourself as an approachable expert: your job title, certifications, or track record can go a long way. Check out these speaker one sheet examples for ideas on what to add.
- Even a few heavyweight guest names make a kit feel sponsor-worthy.
Best for: Educational or process-driven podcasts.
6. Real Money, Real Experts podcast media kit
Real Money, Real Experts is a finance podcast for professionals who want blunt, practical advice they can actually use. Hosted by Dr. Mary Bell Carlson and Rachael DeLeon.
- Audience and reach: 4K+ downloads per episode, 7K+ email subscribers, 25K+ total downloads, 100K+ monthly website hits, listeners in 10+ countries.
- Why it works: Trusted voices, professional credibility, and a sponsor model that’s crystal clear. The audience is engaged and in decision-making roles.
What you can borrow:
- Pair smaller podcast numbers with bigger website, newsletter, or social reach. Together, they tell a bigger story.
- Highlight credibility like degrees, certifications, awards, or relevant experience.
- Keep sponsor packages simple and clear like one sheet with “sponsored segment” or “host-read ad.”
Best for: Finance and professional development podcasts.
7. Her First 100K podcast media kit
Financial Feminist is Tori Dunlap’s hit podcast for women who want financial independence and confidence. Practical advice meets a mission-driven movement.
- Audience and reach: 1M+ monthly downloads, 5M+ total audience reach. Millennial + Gen Z women, 40% say Tori “gets them” more than real-life friends.
- Why it works: Tori’s audience doesn’t just listen. They trust her, follow her, and act on what she says. That’s a sponsor’s dream.
What you can borrow:
- Social proof is gold. Screenshot reviews, DMs, or comments that show emotional connection.
- Position yourself as a leader, not just a host. Show the mission or values behind your pod.
- Don’t just report numbers, explain what they mean. “40% say they’ve changed habits based on our advice.”
Best for: Mission-driven or personality-led podcasts with a loyal audience..
8. Civics 101 podcast media kit
Civics 101 is a sharp, approachable explainer podcast that makes sense of how the U.S. government really works.
- Audience and reach: 18M+ lifetime downloads; strong U.S. and global listenership. Top markets: California, New York, Pennsylvania, Texas.
- Why it works: It’s credible, accessible, and widely used in classrooms, reinforced by awards.
What you can borrow:
- If you don’t have huge numbers, spotlight geography: “Top 3 states: Illinois, Michigan, Florida.”
- Highlight awards or recognition, even if small (“featured in local press”).
- Position your show as a teaching tool if it’s evergreen and explainer-style.
Best for: Educational or evergreen explainer podcasts.
9. Quick Take podcast media kit
QuickTake Pod creates fast, 15-minute episodes serving up leadership strategies tested in boardrooms and global markets.
- Audience and reach: 1.5M+ downloads, senior executives and VPs, global listener base. Top markets: Denver, New York, London, Southeast Asia.
- Why it works: Tight episodes + big-name guests make it feel credible and easy for busy leaders.
What you can borrow:
- If your pod is short, lean into it. Say, “Episodes designed for commutes or workouts.”
- Drop notable guest names front and center (even one or two).
- Show how listeners apply your content. Pull in a review or testimonial quote.
Best for: Leadership and executive-focused podcasts.
How to Create a Podcast Media Kit
A lot of new podcasters see big shows flexing crazy download stats or massive social followings and think, “Well, I don’t have that, so I can’t compete.”
But here’s the thing: Even if your download numbers are small, the right layout, stats, and personality make your podcast look irresistible.
Here’s what you actually need to include and the tools that make it easy to create an effective podcast media kit.
- Design software: Use Canva, Notion, Google Slides, or PowerPoint to create a clean, visual-first layout. Templates speed up the process and keep everything on brand.
- Visual assets: Gather your podcast logo, cover art, and any episode graphics. High-quality images make your kit feel professional.
- Metrics and stats: Track downloads, listener demographics, engagement, social followers, newsletter subscribers, and episode completion rates. Keep these updated regularly.
- Top episodes: Select 2-3 episodes that highlight your show’s value. Include short descriptions or clips to give sponsors a taste of your content.
- Sponsorship and collaboration options: Outline ad formats, guest spots, or partnership ideas. Even simple starter packages show professionalism.
- Testimonials and credibility: Collect listener quotes, guest shoutouts, press mentions, or awards. Check out how to be a good podcast guest and prepare for interviews for ideas.
- Host profile: Include a short bio, credentials, and photo to humanize your show.
- Contact information and hosting: Provide email, website, socials, and links to your podcast on Spotify, Apple Podcasts, and Talks Creator Profile for easy sharing.
Free podcast media kit template
Even if your podcast is just getting off the ground, you can make a media kit that grabs attention.
This slide-style template lets you show off your audience, episodes, and personality in a way that makes brands and guests want in.
Slide 1: Cover page
- Podcast name: ___________________________
- Tagline or short hook: ___________________________
- Podcast logo/cover art: ___________________________
- Optional: Podcast website: ___________________________
Slide 2: About the podcast
- Elevator pitch (2-3 sentences summarizing your show): ________________
- Topics/themes covered: ___________________________
- Origin story/why it exists: ___________________________
Slide 3: Audience snapshot
- Average downloads per episode: ___________________________
- Listener demographics (age, gender, location): ___________________________
- Social followers/newsletter subscribers: ___________________________
- Listener engagement notes: ___________________________
Slide 4: Top episodes
- Episode 1 title and short description: ___________________________
- Episode 2 title and short description: ___________________________
- Episode 3 title and short description: ___________________________
- Optional: Link to clips or full episodes: ___________________________
Slide 5: Sponsorship/collaboration options
- Ad formats you offer: ___________________________
- Guest spots or interview opportunities: ___________________________
- Other collaboration ideas: ___________________________
Slide 6: Host profile
- Name: ___________________________
- Photo: ___________________________
- Short bio/credentials: ___________________________
- Fun fact/personal touch: ___________________________
Slide 7: Testimonials and credibility
- Listener quotes: ___________________________
- Guest shoutouts or press mentions: ___________________________
- Awards or recognition: ___________________________
Slide 8: Contact and links
- Email: ___________________________
- Website: ___________________________
- Social media handles: ___________________________
- Podcast links: Spotify _______ Apple Podcasts _______ Talks Creator Profile _______
Podcast media kit PDF
If you’d rather not build your kit from scratch, here are different podcast media kit templates that give you a polished starting point you can customize in minutes:
- Template.net: Professional layouts with clear sections for stats, visuals, and contact info.
- Visme: Drag-and-drop, brandable designs that make exporting a polished PDF simple.
- Templatables: Affordable, podcast-specific kits designed for quick edits.
- Creative Market: Premium, stylish layouts if you want your kit to stand out visually.
- Showit Store: Bold, design-driven templates for shows leaning heavily on aesthetics.
Each option gives you a fast, professional way to package your show. Just drop in your bio, metrics, and episodes, then share it to pitch, land sponsors, or book guests.
Live podcast media kit online (PDF alternative)
Not a fan of static PDFs? A Talks Creator Profile is your living, always-up-to-date media kit.
Highlight your audience, top episodes, testimonials, collab offers, and past appearances in one sleek link. Drop it into pitches, sponsor decks, or guest requests and get discovered without lifting a finger.
Your kit, your credibility, instantly shareable.
What to Do With Your Podcast Media Kit
If you’ve ever poured hours into episodes, built an audience, and still felt like your podcast isn’t getting the attention it deserves, a media kit is your secret weapon.
Here’s when it comes in clutch:
- Pitch high-profile guests: Going after James Clear or Brene Brown? Your media kit shows stats, engagement, and style at a glance so they see why you’re worth their time. See how to be a guest for more tips.
- Land sponsors: That supplement brand or business coaching platform wants proof your listeners are their customers. Your PDF kit delivers numbers and audience insights fast.
- Share your Talks Creator Profile: Make it easy for hosts and sponsors to access your full podcast profile. It showcases your bio, topics, past appearances, and links to episodes all in one professional spot.
- Launch a new season: Your show grew from 500 downloads to 5,000. A polished kit makes growth instantly visible.
- Brand collaborations: Companies like Bulletproof Coffee or a niche coaching program need to know your audience fits. Your kit makes it obvious.
- Media coverage: Bloggers, roundups, or even Forbes need your story and stats fast and a strong kit hands it to them.
- Networking at events: Podcast festivals or conferences? Organizers see your reach and content in seconds. Check out how to get booked on podcasts for extra tips.
- Recruit affiliates or collaborators: Other coaches or experts promoting your show? Show them exactly who your audience is and how engaged they are.
- Monetize your show: Spotify, Apple, or ad platforms want listener numbers before signing off. Your kit speeds approval and looks professional.
- Keep your team aligned: VA, social, or marketing staff can reference your kit to keep messaging, visuals, and stats consistent.
Know Your Podcast’s Worth
Podcast media kit examples aren’t just inspiration. They’re your playbook.
Each one shows how to organize your stats, episodes, and personality so you can make offers, land collaborations, and lock in opportunities without waiting for luck.
The right kit turns your work into action, letting you control how and when people see your show.
Don’t let your content sit on the sidelines. Sign up for Talks and showcase your podcast to the right guests, sponsors, and collaborators.
It’s fast, professional, and built to get your show the opportunities it deserves.
Claim your free Talks Creator Profile now.
