Patrick van der Burght
Cialdini Certified Trainer - Teaching Ethical Persuasion to Hear YES More Often
Patrick van der Burght
Cialdini Certified Trainer - Teaching Ethical Persuasion to Hear YES More Often
About Patrick van der Burght
Cialdini Certified Trainer - Teaching Ethical Persuasion to Hear YES More Often
I am Patrick van der Burght and I've been teaching the science of persuasion since the year 2000. I'm a business partner of Dr. Robert Cialdini, the renowned author of INFLUENCE which sold 7 million copies in 48 languages and is considered the best business book of all time.
Why Book Patrick van der Burght as Your Podcast Guest
Actionable, Science-Backed Content
I bring research-based persuasion insights translated into clear, practical steps your listeners can apply immediately in their next email, meeting, or sales call.
High-Value, Evergreen Episodes
I bring timeless influence principles that stay relevant, giving your show episodes that continue to attract downloads and shares long after release.
Engaging Stories & Case Studies
I bring real-world examples and easy-to-understand research that keep listeners engaged while clearly illustrating how ethical persuasion works.
Ethical, Trust-Building Perspective
I bring a strong focus on ethical influence, helping your show stand out as a trusted source on persuasion rather than manipulative tactics.
Episode Angles & Topics
The Science of Hearing YES More Often
Give listeners a clear, research-backed roadmap to becoming more persuasive in everyday business and life.
Ethical Persuasion in Sales, Marketing & Customer Conversations
Equip your audience with communication tools that improve conversions while strengthening trust.
Influence for Leaders, HR and Culture Builders
Show how influence science improves leadership, hiring, and internal communication.
Live Persuasion Makeovers: Fixing Listener Messages On-Air
Deliver an interactive episode where listeners hear real-time persuasion improvements.
What You'll Get From This Interview
Audience Takeaways
Listeners leave with a clear understanding of ethical persuasion, why it matters now, and specific language and framing techniques they can apply immediately in business and personal conversations.
Hot Topics
Why Trust Me
The Ideal Show
Podcasts focused on business growth, sales, marketing, leadership, communication skills, behavioural science, and any show where listeners need to influence decisions ethically and effectively.
Recent Podcast Appearances
#82 The Science of Persuasion & Insights from Behavioural Science w/ Patrick van der Burght
The Rural Sales Show • Mar 11, 2025
Discover the science-backed methods to influence decisions ethically
The Online Prosperity Show • Jan 21, 2025
Key Achievements
Over two decades teaching the science of ethical persuasion to professionals.
Business partner of Dr. Robert Cialdini, author of the bestselling book INFLUENCE.
Founding Member of the Cialdini Institute and Cialdini Certified Trainer and Coach.
Author of the book 'How to Hear YES More Often'.
Professional Experience
Cialdini Certified Trainer and Coach
Cialdini Institute
I teach ethical persuasion and decision-making science to professionals across industries, focusing on practical communication strategies that increase the likelihood of hearing YES.
Speaker Topics
What Patrick van der Burght Can Speak About:
Social Media
Speaking Engagements
Podcast Interview
Keynote
Presentation
Workshop
All Other
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Book Your Interview
Actionable, story-rich insights on ethical persuasion, science of influence, Cialdini certified trainer. Studio-quality video & audio. Available Mon, Thu, Fri, Sat, Sun. Happy to share with my audience.
Free for podcast interviews
Studio-quality video & audio
Will promote episodes to their audience
Available Mon, Thu, Fri, Sat, Sun
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