I am Patrick van der Burght and I've been teaching the science of persuasion since the year 2000. I'm a business partner of Dr. Robert Cialdini, the renowned author of INFLUENCE which sold 7 million copies in 48 languages and is considered the best business book of all time.

I am Patrick van der Burght and I've been teaching the science of persuasion since the year 2000. I'm a business partner of Dr. Robert Cialdini, the renowned author of INFLUENCE which sold 7 million copies in 48 languages and is considered the best business book of all time.

Persuasion skills are now ranked as the third most urgent skills for businesses to develop, according to the World Economic Forum report from January 2025, and so, this should make a timely and interesting topic your audience will love, that should not be missed on your channel.

My mission is to empower others with science-backed communication skills that build strong relationships, reduce uncertainty and motivate action. With those three abilities, there is really not much else in business or private life you'd need to increase the likelihood that others will say YES to you.

In my interviews I will be able to share case studies and facinating research insights to amaze your audience and at the same time I'm known for providing strategies your audience can use straight away refine their communication skills to achieve their goals.

What I teach applies to any industry, works in any language and culture, and works professionally as well as privately. Sales can be greatly impacted when we start using the available science, but this applies to any behaviour we hope to cultivate. Advertising, Marketing, HR, PR, Cusomer Service, Leadership and many more.