Rafeek Nassief is a founder and credit strategist who spent over a decade as a Finance & Insurance Director at major dealerships across Southern California — including Sonic Automotive, AutoNation, Roundtree Group, Ed Morse Group, and Hardin Automotive. He sat across from thousands of buyers and watched credit destroy deals in real time.

Rafeek Nassief is a founder and credit strategist who spent over a decade as a Finance & Insurance Director at major dealerships across Southern California — including Sonic Automotive, AutoNation, Roundtree Group, Ed Morse Group, and Hardin Automotive. He sat across from thousands of buyers and watched credit destroy deals in real time. That experience led him to build Premium Capital California, a credit restoration and debt settlement practice built on insider knowledge of how lenders actually think. Today he runs multiple businesses simultaneously — all built on automation. He brings audiences a perspective they rarely hear: someone who has been inside the finance office, and is now on the side of the consumer.