B2b Marketing Speakers

A B2B marketing speaker is a subject matter expert who delivers presentations, keynotes, or workshops focused on business-to-business marketing strategies, trends, and tactics. These speakers are typically invited to share their insights at conferences, virtual summits, webinars, or corporate events targeting professionals in the B2B space.

Unlike general marketing speakers, B2B marketing speakers focus on the unique dynamics of selling to businesses rather than consumers. This includes topics like account-based marketing (ABM), lead nurturing, sales enablement, demand generation, and content strategy for complex buyer journeys.

They often come from diverse backgrounds-some are former CMOs, others are founders of B2B SaaS companies, agency leaders, or consultants. What unites them is their ability to distill real-world experience into actionable insights that resonate with B2B audiences.

For example, a B2B marketing speaker might walk through how a mid-market cybersecurity firm used LinkedIn ads and gated content to drive SQLs, or explain the nuances of marketing attribution in a multi-touch enterprise funnel. Their talks are typically data-driven, case-study-rich, and tailored to decision-makers.

In short, a B2B marketing speaker is not just a presenter-they're a translator of strategy into results, helping audiences navigate the ever-evolving B2B landscape with clarity and confidence.

When you're hosting a B2B-focused event, the right speaker can be the difference between a forgettable session and a game-changing one. A B2B marketing speaker brings targeted expertise that speaks directly to the challenges and goals of business professionals.

First, they provide clarity in a noisy space. B2B marketing is full of jargon, acronyms, and shifting trends. A skilled speaker cuts through the clutter, offering frameworks and examples that make complex strategies understandable and actionable.

Second, they help your audience stay ahead of the curve. Whether it's the rise of AI in lead scoring, the shift toward intent-based marketing, or the evolution of buyer personas, B2B marketing speakers often serve as early interpreters of change. Their insights can help your attendees adapt faster than competitors.

Third, they add credibility to your event. Featuring a respected voice-like someone who's led demand gen at HubSpot or scaled a B2B SaaS brand globally-instantly boosts your event's authority. It shows you're serious about delivering value.

Finally, they foster community and conversation. A great speaker doesn't just present-they spark dialogue. They get people thinking, asking questions, and connecting over shared challenges. That ripple effect can extend well beyond the event itself.

So if you're curating a summit, webinar, or mastermind, investing in a strong B2B marketing speaker isn't just smart-it's strategic.

B2B marketing speakers do more than just talk-they educate, inspire, and equip business audiences with the tools and strategies they need to succeed in competitive markets.

Here's a breakdown of what they actually do:

- Deliver Keynotes and Workshops. They present at industry events, virtual summits, and corporate trainings, covering topics like demand generation, ABM, content strategy, and marketing automation.

- Share Real-World Case Studies. These speakers often draw from their own experience or client work to illustrate how specific tactics play out in real B2B environments. For example, how a logistics tech company used webinars to shorten their sales cycle.

- Translate Trends into Tactics. Whether it's the latest on AI in marketing or changes in B2B buyer behavior, they help audiences understand what's happening and how to respond.

- Engage in Q&A and Panel Discussions. Many B2B marketing speakers participate in interactive formats, offering tailored advice and sparking deeper conversations.

- Support Event Promotion. Especially in virtual settings, speakers often help promote the event through their networks, increasing reach and credibility.

In essence, B2B marketing speakers act as both educators and catalysts. They bring clarity to complex topics, challenge assumptions, and leave audiences with actionable next steps. Whether you're running a summit for SaaS founders or a webinar for manufacturing marketers, the right speaker can elevate the entire experience.

Ready to step onto the stage and share your B2B marketing expertise? Here's a step-by-step guide to help you break into the world of B2B marketing speaking:

1. Define Your Niche and Message.
- B2B marketing is broad. Are you an expert in demand generation, ABM, SaaS growth, or content strategy? Get specific.
- Craft a clear, compelling message that solves a problem for your audience. For example, 'How to scale B2B lead gen with zero ad spend' is more powerful than 'Marketing tips'.

2. Build Your Authority.
- Start publishing content on LinkedIn, Medium, or your own blog. Share case studies, frameworks, and results.
- Appear on podcasts or panels. Use platforms like Talks.co to connect with event hosts and get booked.
- Create a speaker page with your bio, topics, testimonials, and a video reel. This is your calling card.

3. Start Small, Then Scale.
- Pitch to local meetups, webinars, or industry-specific virtual summits. These are great for practice and exposure.
- Use each talk to get feedback, referrals, and testimonials. Record everything.

4. Leverage Talks.co and Similar Platforms.
- Talks.co connects speakers with event organizers. Create a compelling profile and list your topics.
- Reach out to hosts directly with a short pitch: who you are, what you speak on, and why it matters to their audience.

5. Stay Consistent and Iterate.
- Speaking is a muscle. The more you do it, the better you get.
- Refine your delivery, update your slides, and adapt your message based on audience feedback.

Becoming a B2B marketing speaker isn't about being famous. It's about being valuable. Focus on helping your audience win, and the invites will follow.

To become a B2B marketing speaker, you don't need a fancy title or a bestselling book. What you do need is a mix of credibility, clarity, and connection. Let's break it down:

1. Expertise in B2B Marketing
You need to know your stuff. Whether it's B2B email funnels, sales enablement, or LinkedIn outreach, your audience expects actionable insights. This doesn't mean you need 20 years of experience, but you should have proven results or a unique perspective.

2. A Clear, Repeatable Message
Great speakers are known for one thing. Think of Rand Fishkin and SEO, or April Dunford and positioning. Your message should be:
- Easy to remember.
- Focused on solving a specific problem.
- Backed by real-world examples.

3. A Speaker Page or Media Kit
This is your marketing asset. It should include:
- A professional bio.
- A list of talk titles and descriptions.
- Testimonials or past speaking engagements.
- A high-quality headshot and a video clip.

4. A Platform to Get Booked
Use platforms like Talks.co to connect with event organizers. Talks.co helps speakers get discovered by hosts looking for experts in specific niches. It's especially useful if you're just starting out and want to build momentum.

5. Communication Skills
You don't need to be Tony Robbins, but you do need to be clear, engaging, and structured. Practice helps. So does feedback. Record yourself, join Toastmasters, or work with a coach.

At the end of the day, being a B2B marketing speaker is about delivering value. If you can help your audience solve a problem or see things differently, you're already halfway there.

Yes, B2B marketing speakers do get paid, but how much and how often depends on several factors. Let's look at the landscape:

1. Paid vs. Unpaid Gigs
- Paid Gigs: These are typically at corporate events, industry conferences, or private workshops. Fees can range from $500 to $25,000+.
- Unpaid Gigs: Common at webinars, podcasts, or early-stage events. These often offer exposure, lead generation, or networking instead of cash.

2. Factors That Influence Payment
- Experience Level: A speaker with a track record of delivering ROI for audiences can command higher fees.
- Audience Size and Event Budget: A global SaaS conference will pay more than a local chamber of commerce.
- Topic Relevance: Hot topics like AI in B2B or data-driven marketing tend to attract higher budgets.

3. Data Snapshot
According to SpeakerHub and other industry sources:
- Beginner B2B speakers: $0 - $2,000 per talk.
- Mid-level speakers: $2,000 - $7,500.
- Top-tier speakers: $10,000 - $25,000+.

4. Pros and Cons
- Pros: Paid gigs can be lucrative, especially when combined with consulting or product sales.
- Cons: Competition is high, and many events prioritize thought leaders with large followings.

So yes, B2B marketing speakers do get paid, but it's not always cash upfront. Sometimes the real value is in what comes after the talk: clients, partnerships, or product sales.

B2B marketing speakers have multiple income streams, and the smartest ones diversify. Here's how they make money:

1. Speaking Fees
- This is the most obvious one. Event organizers pay speakers to deliver keynotes, panels, or workshops.
- Example: A SaaS growth strategist might earn $5,000 for a 45-minute keynote at a tech conference.

2. Lead Generation for Services or Products
- Many speakers use the stage to drive leads to their agency, consulting firm, or SaaS product.
- Example: A speaker on B2B email automation might offer a free audit at the end of their talk, leading to high-ticket consulting deals.

3. Selling Courses or Books
- Speakers often package their knowledge into digital products.
- Example: A LinkedIn marketing expert might sell a $497 course after their talk.

4. Affiliate or Partner Revenue
- Some speakers promote tools or platforms they trust and earn affiliate commissions.
- Example: Mentioning HubSpot or SEMrush during a talk and sharing a referral link.

5. Sponsorships and Brand Deals
- Larger influencers may partner with brands to promote products during talks or webinars.

6. Hosting Their Own Events
- Some speakers flip the script and become hosts. Using platforms like Zoom, they run their own summits and invite others to speak, building their list and monetizing through ticket sales or upsells.

In short, the stage is just the start. The real money often comes from what happens after the mic drops.

The income of B2B marketing speakers varies widely based on experience, niche, and business model. Let's break it down:
1. Speaking Fees by Tier

Speaker Level	Typical Fee per Talk
Beginner	$0 - $2,000
Mid-Level	$2,000 - $7,500
Established Expert	$7,500 - $15,000
Celebrity/Author	$15,000 - $50,000+

2. Annual Income Ranges
- Part-Time Speakers: $10,000 - $50,000/year from a few gigs and spin-off consulting.
- Full-Time Speakers: $75,000 - $250,000/year, especially if they combine speaking with services or product sales.
- Top Performers: $500,000+ with a mix of speaking, licensing, and digital products.
3. Variables That Impact Earnings
- Niche Demand: B2B marketing topics like AI, data analytics, and demand gen are hot right now.
- Geography: Speakers in North America and Western Europe tend to earn more per gig.
- Platform Leverage: Those using Talks.co or similar platforms to get booked more often can scale faster.
4. Additional Revenue Channels
As mentioned in 'How do B2B marketing speakers make money', many speakers earn more from backend offers than from the talk itself.
So while some speakers earn a few thousand a year, others build six- or seven-figure businesses around their speaking brand.

Hiring a B2B marketing speaker can cost anywhere from a few hundred dollars to tens of thousands, depending on several factors. Here's a breakdown:
1. Cost by Experience Level

Speaker Type	Typical Cost
Emerging Speaker	$500 - $2,000
Mid-Level Expert	$2,000 - $7,500
Industry Leader	$7,500 - $20,000
Celebrity/Influencer	$20,000 - $50,000+

2. Event Type Matters
- Virtual Events: Often cheaper. Many speakers charge 30-50% less for online appearances.
- In-Person Conferences: Costs include travel, prep time, and sometimes custom content.
- Workshops or Trainings: These can be more expensive due to the depth of engagement.
3. Hidden Costs to Consider
- Travel and Accommodation: Often billed separately.
- Customization Fees: Some speakers charge extra to tailor content to your audience.
- Licensing or Recording Rights: If you want to record and reuse the content, expect to pay more.
4. Tips for Budgeting
- Use platforms like Talks.co to discover up-and-coming speakers who offer great value.
- Consider hybrid deals: a lower speaking fee in exchange for promoting the speaker's product or service.
Ultimately, the cost reflects the speaker's ability to deliver value. A $10,000 speaker who drives $100,000 in leads is a bargain.

Seth Godin. Known for his work on permission marketing and tribes, Seth has influenced generations of marketers with his unique insights and storytelling.

Ann Handley. A pioneer in content marketing, Ann's talks are packed with humor, clarity, and actionable advice for B2B marketers.

Jay Baer. With a focus on customer experience and digital transformation, Jay's talks blend data with storytelling in a way that sticks.

David Meerman Scott. Author of 'The New Rules of Marketing and PR', David has been a go-to voice in B2B marketing for over a decade.

Joe Pulizzi. Founder of the Content Marketing Institute, Joe helped define content as a core B2B strategy.

Brian Halligan & Dharmesh Shah. Co-founders of HubSpot, their keynotes on inbound marketing have shaped the B2B playbook.

Nancy Duarte. While not exclusively B2B, her frameworks for storytelling and presentation design have elevated countless B2B speakers.

Rand Fishkin. Moz founder and SEO evangelist, Rand's whiteboard-style talks and transparency have made him a favorite in tech circles.

April Dunford. Her work on positioning has made her a standout voice in B2B SaaS marketing.

Marcus Sheridan. Known for 'They Ask, You Answer', Marcus brings a practical, no-fluff approach to B2B content and sales alignment.

Neil Patel (USA/UK). A global name in digital marketing, Neil's B2B insights span SEO, content, and conversion optimization.

Tiffani Bova (USA). Salesforce's Global Growth Evangelist, Tiffani speaks on customer experience and innovation in B2B.

Sangram Vajre (USA/India). Co-founder of Terminus and a leader in ABM, Sangram is known for his high-energy talks and deep B2B strategy.

Chris Walker (USA). CEO of Refine Labs, Chris is a rising star in demand generation and revenue-focused marketing.

Shama Hyder (USA). Founder of Zen Media, Shama brings a fresh, global perspective to B2B digital strategy.

Michael Brenner (USA). A content marketing veteran, Michael's talks focus on building customer-centric B2B brands.

Pam Didner (USA). A global B2B marketing consultant, Pam is known for her expertise in sales enablement and marketing integration.

Tim Hughes (UK). A leader in social selling, Tim's talks resonate with B2B sales and marketing teams worldwide.

Carlos Hidalgo (USA). With a focus on demand generation and transformation, Carlos brings decades of B2B experience to the stage.

Ashley Faus (USA). A thought leader at Atlassian, Ashley speaks on content strategy and the intersection of marketing and product.

Let's unpack a few assumptions that keep popping up when people talk about B2B marketing speakers. These misconceptions can hold back both aspiring speakers and event organizers from unlocking real value.

- Myth 1: B2B marketing speakers are only relevant for corporate conferences.
This one's widespread, but it's off the mark. While corporate events are a common venue, B2B marketing speakers are increasingly featured in virtual summits, niche industry meetups, startup accelerators, and even internal team training sessions. For example, Drift's Dave Gerhardt has spoken at SaaS community events and private masterminds, not just big expos. The key is relevance, not room size.

- Myth 2: You need to be a CMO or VP to be taken seriously.
Titles help, sure, but they're not the ticket. What matters more is the depth of insight and clarity of delivery. Take Sangram Vajre, co-founder of Terminus. He built his authority by sharing frameworks like the TEAM GTM model, not by flashing a title. Many successful speakers are founders, consultants, or even creators who've built niche authority.

- Myth 3: B2B talks are boring by nature.
This is a creativity problem, not a category problem. The best B2B marketing speakers use storytelling, visuals, and even humor to make complex topics digestible. Think of Rand Fishkin breaking down SEO trends with memes and analogies. If your talk is dry, it's not because it's B2B... it's because it's not designed for engagement.

- Myth 4: Speaking doesn't drive real business results.
Actually, it does. Especially in B2B, where trust and authority are everything. Speakers like April Dunford have turned keynotes into consulting leads, book sales, and product evangelism. If your talk solves a real pain point and includes a clear CTA, it can be a powerful growth lever.

- Myth 5: You have to speak in-person to be credible.
That was true... in 2015. Today, virtual speaking is not just accepted, it's preferred in many industries. Platforms like Hopin and Airmeet have made it seamless. Plus, virtual talks are easier to repurpose into content, which extends your reach far beyond the event.

When you look at the journeys of standout B2B marketing speakers, a few patterns emerge: clarity of message, consistency of presence, and a deep understanding of their audience. Let's walk through a few real-world examples that show how different paths can lead to the same stage.

Take Chris Walker, founder of Refine Labs. He didn't start as a speaker. He built a following by sharing unfiltered marketing insights on LinkedIn. Over time, his posts turned into podcasts, then webinars, and eventually keynote invitations. His talks now focus on demand generation strategy, and he's known for challenging outdated lead-gen metrics. What made him stand out? He didn't wait for permission. He created his own stage first.

Then there's Nancy Duarte, whose firm has helped shape presentations for Apple and TED speakers. She's a B2B speaker who blends storytelling with data design. Her talks often explore how to structure persuasive business narratives. What's unique is how she uses visual storytelling to make abstract concepts click. Her book 'Resonate' became a staple for marketers and execs alike, and her speaking career grew from that foundation.

In Asia, Aaron Foo from iPrice Group has spoken at regional eCommerce and digital marketing events. His talks often dissect cross-border marketing strategies in Southeast Asia, a complex but fast-growing region. By focusing on localized insights, he carved out a niche that global speakers often overlook. His case shows that regional expertise can be just as powerful as global fame.

And let's not forget Sangram Vajre. After co-founding Terminus, he launched the FlipMyFunnel movement. He didn't just speak at events-he built his own. That gave him full control over the narrative and audience. His talks are energetic, packed with frameworks, and always tied back to real-world execution.

Each of these speakers found a unique angle. Some started with content, others with community. But all of them turned their expertise into a platform that others wanted to learn from. That's the real takeaway: your path doesn't need to look like anyone else's. It just needs to be consistent, valuable, and audience-first.

The landscape for B2B marketing speakers is shifting in ways that reward agility, authenticity, and specialization. If you're planning to step into this space-or stay ahead of the curve-here's what to keep an eye on.

First, hybrid events are becoming the norm rather than the exception. Event organizers are designing experiences that work both in-person and online. This means speakers need to master both formats. You can't just repurpose your stage talk for Zoom. You need to rethink how you engage a remote audience-shorter segments, interactive polls, and crisp visuals.

Second, micro-niche expertise is in high demand. Generalist talks on 'content marketing' or 'lead gen' are losing traction. Instead, organizers are looking for speakers who can go deep on specific verticals or tactics. Think: 'ABM for manufacturing SaaS' or 'SEO for B2B marketplaces in Latin America'. The more specific your lens, the more valuable your insights.

Third, audiences are craving transparency. Speakers who share real numbers, failures, and behind-the-scenes decision-making are getting more traction. This shift is partly driven by platforms like LinkedIn and Substack, where thought leaders are rewarded for being open and opinionated. Expect more talks that include case breakdowns, not just polished frameworks.

Here are a few key trends to watch:
- AI-powered personalization. Talks that explore how AI tools are reshaping B2B marketing-like GPT-driven content creation or predictive lead scoring-are gaining attention.
- Data storytelling. Speakers who can translate complex analytics into actionable narratives are becoming more valuable, especially in enterprise settings.
- Community-led growth. As B2B brands invest in communities, speakers who can teach how to build and scale them will be in demand.
- Global-local strategy. With more companies going international, talks that address regional nuances-like WeChat marketing in China or WhatsApp funnels in Brazil-are rising in relevance.

In short, the future belongs to speakers who are not just experts, but also educators and entertainers. If you can teach something useful and make it stick, you're already ahead of the game.

If you're looking to break into the B2B speaking circuit-or level up your current game-there are some seriously useful tools and platforms out there. Whether you're building your speaker brand, finding gigs, or refining your message, these resources can help you move faster and smarter.

1. Talks.co. This is a podcast guest matching tool that helps you get booked on relevant shows. Great for building authority and practicing your message before hitting bigger stages. Tip: Filter by B2B or industry-specific podcasts to stay on-brand.

2. SpeakerHub. A platform where you can create a speaker profile, list your topics, and get discovered by event organizers. It's especially useful for international exposure. Tip: Use testimonials and video clips to boost your credibility.

3. Canva. Yes, even for speakers. Use it to create visually engaging slides that don't look like they were made in 2003. Tip: Stick to one visual theme per talk and use charts to simplify data.

4. Notion. Perfect for organizing your talk outlines, storing research, and tracking speaking opportunities. Tip: Create a template with sections for audience type, key message, CTA, and follow-up assets.

5. Loom. Record your talk practice sessions and review them for pacing, clarity, and energy. Also great for sending sample clips to event organizers.

6. LinkedIn Creator Mode. Turn on Creator Mode to showcase your topics and grow your audience. Tip: Post short clips or insights from your talks to build momentum and attract inbound invites.

7. Slidebean. If you want help designing pitch decks or speaker slides, Slidebean offers templates and AI-assisted design. Tip: Use it for investor-style talks or data-heavy presentations.

8. Eventbrite and Meetup. Great for finding local or virtual events where you can pitch yourself as a speaker. Tip: Start with niche meetups to build your portfolio.

These tools won't do the work for you, but they'll make the work a lot easier. Combine them with a clear message and consistent outreach, and you'll be on more stages-virtual or physical-before you know it.