Character-driven Leadership Speakers

Top Character-driven Leadership Speakers List for 2026

PRO

William Davis

Authoring the Blueprint for Transformational Leadership.

LeadershipTeam MotivationLeaders
In-Person & Remote

Dane Deutsch

Empowering leaders to excel through character-driven leadership

Character-driven leadershipEthical leadershipCybertechnology Eth
In-Person & Remote

Consuela Muñoz

Driving employee engagement through leader engagement—turning leaders into crew captains, teams into crews, and goals into heists worth plan

Also hosts:Lead to Achieve
Leadership DevelopmentEmployee EngagementStrengths-Based Coaching
In-Person & Remote

Alice Van Blokland

Empowering joy, unleashing potential—let's transform together!

Keynote SpeakerMotivational SpeakerPersonal Development
In-Person & Remote
PRO

Brian Fippinger

Speaker, Best Selling Author, and former Improv Actor who had been coaching leaders for 46 years.

Career TransformationDigital SabbaTeam Building
In-Person & Remote
FOUNDING PRO
10 episodes

Michael Esposito

Empowering leaders to inspire and connect—everywhere they go.

Leadership DevelopmentPublic SpeakingDecision Making
In-Person & Remote Instant Response

Gina Gardiner

Empowering leaders to ignite purpose-driven success and transformation!

Leadership CoachExecutive MentorConscious Leadership
Remote

Steve A Klein

Empowering leaders and sales to unlock potential and drive Relentless Success!

Leadership DevelopmentSales StrategyRelentless Performanc
In-Person & Remote
FOUNDING PRO
4 episodes

Scott Paradis

Changing perspectives to change the world.

World SituationMoneyPersonal Growth
In-Person & Remote

Dr Davis McAlister

Clarity under fire. Resilience in the face of challenge.

Also hosts:The Approach
LeadershipResilienceKeynote Speaker
In-Person & Remote

What Makes a Great Character-driven Leadership Speaker

You can spot a great character-driven leadership speaker not by how loud they speak, but by how deeply they connect. These speakers don't just deliver information-they embody the values they talk about. Think of someone like Brené Brown. She doesn't just speak about vulnerability and courage-she lives it. Her stories aren't polished PR scripts. They're raw, real, and relatable. That's the kind of authenticity that defines a great character-driven leadership speaker.

Now, let's talk delivery. It's not about flashy slides or perfect diction. It's about presence. A great speaker holds the room with their energy, even if they're speaking from a laptop in their living room. They know how to pause at the right moment, how to ask a question that makes you reflect, and how to tell a story that sticks with you long after the talk ends.

But here's the kicker: character-driven leadership speakers don't just inspire-they challenge. They push audiences to rethink what leadership means. Whether it's a startup founder in Nairobi or a nonprofit director in Toronto, the best speakers tailor their message to resonate across cultures, industries, and contexts.

And finally, they're consistent. What they say on stage aligns with how they lead offstage. Their leadership isn't a performance-it's a practice. That's what makes them credible, memorable, and worth listening to again and again.

How to Select the Best Character-driven Leadership Speaker for Your Show

Choosing the right character-driven leadership speaker for your show isn't just about finding someone with a big name-it's about finding someone whose values align with your audience. Here's a step-by-step guide to help you make the best choice:

1. Define Your Audience and Goals.
- Who are you speaking to? Are they early-stage entrepreneurs, corporate leaders, educators?
- What do you want them to walk away with-motivation, strategy, a mindset shift?

2. Look for Alignment in Values.
- A character-driven leadership speaker should reflect the ethos of your brand or event.
- Check their social media, past talks, or articles. Do they walk the talk?

3. Use Platforms Like Talks.co.
- Talks.co is a great place to browse speaker profiles, watch sample videos, and see reviews.
- You can filter by topic, region, and even availability.

4. Review Their Speaking Style.
- Watch full-length talks, not just highlight reels. Are they engaging throughout?
- Do they adapt their message to different audiences?

5. Reach Out for a Pre-Interview.
- Before booking, hop on a quick call. Ask about their process, how they tailor talks, and what they need from you.
- This is also a chance to see if there's chemistry-especially important for podcast hosts or virtual summits.

6. Check for Diversity and Inclusion.
- Consider speakers from different backgrounds, regions, and industries. A character-driven message hits harder when it comes from a fresh perspective.

Remember, the best speaker isn't always the most famous-it's the one who will resonate most deeply with your audience.

How to Book a Character-driven Leadership Speaker

Booking a character-driven leadership speaker doesn't have to be complicated. Here's how to do it smoothly and professionally:

1. Start With Research.
- Use platforms like Talks.co to browse speaker profiles.
- Look for testimonials, past event clips, and topics they specialize in.

2. Reach Out With a Clear Ask.
- When contacting a speaker (or their agent), be specific: include your event name, audience type, date, and topic focus.
- Example: 'We're hosting a virtual summit for remote team leaders in Southeast Asia. We'd love to feature your insights on values-based leadership in hybrid workplaces.'

3. Discuss Logistics Early.
- Clarify the format (keynote, panel, fireside chat), duration, and whether it's live or recorded.
- Ask about their tech setup if it's virtual. Do they have a good mic, lighting, and camera?

4. Confirm Fees and Deliverables.
- Some character-driven leadership speakers charge a flat fee, others may offer discounted rates for nonprofits or startups.
- Agree on what's included: pre-event promo, post-event Q&A, slide decks, etc.

5. Use a Speaker Agreement.
- Even for free gigs, a simple contract helps avoid misunderstandings.
- Include cancellation terms, promotion expectations, and content rights.

6. Promote Collaboratively.
- Share graphics, hashtags, and speaker bios ahead of time.
- Encourage the speaker to share with their audience too-this boosts reach for both sides.

Booking is more than a transaction-it's a collaboration. Treat it like a partnership and you'll get a speaker who's invested in your event's success.

Common Questions on Character-driven Leadership Speakers

What is a character-driven leadership speaker

Not every leadership speaker is character-driven-and that distinction matters. A character-driven leadership speaker is someone who centers their message on integrity, authenticity, and values-based decision-making. They don't just talk about leadership frameworks or productivity hacks. They focus on who you are as a leader, not just what you do.

At the core, these speakers believe that leadership starts from within. They emphasize traits like humility, empathy, resilience, and ethical responsibility. Think of people like Simon Sinek or Angela Duckworth. Their talks aren't just motivational-they're grounded in research and personal conviction.

Unlike traditional leadership speakers who might focus on KPIs or organizational charts, character-driven speakers explore the human side of leadership. They might share stories of failure, personal growth, or moral dilemmas. Their aim is to inspire reflection and transformation, not just action.

These speakers are especially relevant in today's world, where audiences are increasingly skeptical of surface-level leadership advice. Whether it's a tech founder in Berlin or a school principal in rural India, people want to hear from leaders who are real, not rehearsed.

In short, a character-driven leadership speaker is someone who leads by example and speaks from experience-someone who helps others lead with heart, not just strategy.

Why is a character-driven leadership speaker important

When leadership feels transactional, a character-driven leadership speaker brings the human element back into focus. In a world where leaders are often measured by output and efficiency, these speakers remind us that who you are matters just as much as what you achieve.

First, they foster trust. Audiences are more likely to engage with someone who's transparent about their values and consistent in their behavior. This is especially powerful in sectors like healthcare, education, or social impact, where leadership decisions affect real lives.

Second, they offer a counter-narrative to toxic leadership models. By highlighting empathy, accountability, and humility, they challenge the idea that success requires ruthlessness. This is crucial for younger audiences, who are increasingly drawn to purpose-driven work and inclusive leadership.

Third, they help organizations build culture from the inside out. A character-driven leadership speaker doesn't just inspire individuals-they influence teams and systems. Their message can spark conversations that lead to policy changes, new hiring practices, or better team dynamics.

Finally, they're globally relevant. Whether you're running a startup in Lagos or leading a nonprofit in Melbourne, the principles of character-driven leadership transcend borders. That's why these speakers are in demand across industries and continents.

So if you're curating an event or podcast, bringing in a character-driven leadership speaker isn't just a nice touch-it's a strategic move toward deeper, more sustainable impact.

What do character-driven leadership speakers do

Character-driven leadership speakers do more than deliver keynotes-they catalyze change by modeling and teaching values-based leadership. Here's a breakdown of what they actually do:

1. Craft and Deliver Purposeful Talks. They design presentations that go beyond surface-level advice. Their talks often include personal stories, ethical dilemmas, and lessons learned from failure. These aren't just motivational-they're transformational.

2. Facilitate Deep Conversations. Whether it's a corporate retreat or a virtual summit, they often lead workshops or Q&A sessions that invite reflection. They ask tough questions like 'What does integrity look like in your role?' or 'How do you lead when no one's watching?'

3. Adapt Messages Across Contexts. A character-driven leadership speaker knows how to speak to a room full of tech executives in San Francisco and a group of educators in rural Kenya. They tailor their message to the cultural and professional context without losing their core message.

4. Mentor and Consult. Many also work behind the scenes as advisors or coaches. They help leaders align their actions with their values, often through one-on-one sessions or small group coaching.

5. Influence Organizational Culture. Their impact doesn't end when the talk is over. They often inspire long-term change by influencing how teams communicate, make decisions, and define success.

In essence, character-driven leadership speakers are educators, storytellers, and catalysts. They don't just speak-they lead by example, and they leave audiences thinking differently about what leadership really means.

How to become a character-driven leadership speaker

Ready to step into the spotlight as a character-driven leadership speaker? Here's a step-by-step guide to help you build your platform, message, and presence:

1. Define Your Core Values and Leadership Philosophy
- Start by identifying the values that guide your leadership style. Are you driven by integrity, empathy, resilience? Your character is your brand.
- Tip: Write down 3-5 personal stories that reflect these values. These will become the backbone of your talks.

2. Build Your Signature Talk
- Create a compelling keynote or workshop that ties your personal story to actionable leadership lessons.
- Example: If you're a former startup founder, share how character-based decisions helped you navigate crises.

3. Get Visible on Talks.co
- Set up a speaker page on platforms like Talks.co. Include your bio, topics, testimonials, and a short video reel.
- Pro tip: Use the platform to connect with event hosts looking for authentic leadership voices.

4. Start Small, Then Scale
- Speak at local meetups, podcasts, webinars, or virtual summits. These are great testing grounds.
- As you build credibility, pitch to larger conferences, corporate retreats, and leadership forums.

5. Network with Hosts and Other Speakers
- Use LinkedIn and Talks.co to connect with event organizers and fellow speakers. Collaboration opens doors.
- Join speaker communities or mastermind groups to stay sharp and get referrals.

6. Keep Evolving
- Gather feedback after every talk. Tweak your content, delivery, and audience engagement techniques.
- Stay updated on leadership trends across industries to keep your material fresh.

Becoming a character-driven leadership speaker isn't about being perfect. It's about being real, consistent, and committed to leading with integrity. Start where you are, and grow from there.

What do you need to be a character-driven leadership speaker

To be a character-driven leadership speaker, you need more than just a microphone and a stage. It's about aligning your message with your values and delivering it with clarity, credibility, and consistency.

First, you need a strong foundation of character. This means having a clear set of personal values that guide your leadership decisions. Whether it's honesty, accountability, or compassion, your talks should reflect these principles through real-life examples and insights.

Second, communication skills are crucial. You must be able to articulate complex leadership ideas in a way that resonates with diverse audiences. This includes storytelling, active listening, and the ability to adapt your tone and content to different settings-whether it's a corporate boardroom or a virtual summit.

Third, you need a platform. This is where tools like Talks.co come in. By creating a speaker page, you can showcase your expertise, list your speaking topics, and connect with event hosts who are looking for speakers with integrity and depth. It's also a great place to gather testimonials and build social proof.

Finally, credibility matters. This can come from your professional background, leadership roles, or even community involvement. Audiences want to hear from people who have walked the walk. If you're just starting out, consider guesting on podcasts, writing thought pieces, or hosting webinars to build your reputation.

In short, being a character-driven leadership speaker is about showing up with purpose, speaking with authenticity, and leading by example. It's not about being flashy-it's about being real.

Do character-driven leadership speakers get paid

Yes, character-driven leadership speakers do get paid-and often quite well. But how much and how often depends on several factors, including experience, niche, audience size, and delivery format.

Here's a breakdown of the landscape:

- Corporate Events: These gigs tend to pay the most, especially if you're speaking to executive teams or at leadership retreats. Fees can range from $5,000 to $25,000 per talk.
- Conferences and Summits: Mid-range events may offer $1,000 to $10,000 depending on the speaker's profile and the event's budget.
- Virtual Events: These typically pay less-anywhere from $250 to $5,000-but offer more volume and flexibility.
- Nonprofits and Educational Institutions: Payment here varies widely. Some offer honorariums ($100-$1,000), while others may only cover travel or offer exposure.

Pros:
- High earning potential for established speakers.
- Opportunities to build a personal brand and consulting business.
- Flexible schedule and global reach.

Cons:
- Inconsistent income, especially early on.
- Requires ongoing marketing and networking.
- High competition in saturated markets.

Platforms like Talks.co help bridge the gap by connecting speakers with event hosts actively looking for values-based leadership voices. So yes, character-driven leadership speakers do get paid-but the real value lies in building a sustainable ecosystem around your message.

How do character-driven leadership speakers make money

Character-driven leadership speakers generate income through multiple streams, often blending speaking with other services. Here's how it typically breaks down:

1. Keynote Speaking
- This is the most direct revenue stream. Speakers are paid to deliver talks at conferences, corporate events, and summits.
- Example: A speaker might earn $10,000 for a 45-minute keynote at a Fortune 500 leadership retreat.

2. Workshops and Training Sessions
- These are more interactive and often command higher fees due to their depth.
- Popular in industries like healthcare, tech, and education where leadership development is ongoing.

3. Virtual Summits and Webinars
- While these may pay less per session, they offer scale and recurring opportunities.
- Platforms like Talks.co make it easy to find and book these gigs.

4. Books and Digital Products
- Many speakers monetize their frameworks through books, online courses, or toolkits.
- Example: A speaker might sell a $99 leadership course based on their keynote content.

5. Consulting and Coaching
- Speaking often leads to deeper engagements like executive coaching or organizational consulting.
- This can become a six-figure revenue stream on its own.

6. Affiliate and Sponsorship Deals
- Some speakers partner with leadership tools or platforms and earn commissions or sponsorship fees.

In essence, speaking is often the gateway-but the real money comes from building a business around your message. Diversifying income streams is key to long-term success.

How much do character-driven leadership speakers make

Earnings for character-driven leadership speakers vary widely, depending on experience, audience, and business model. Here's a breakdown based on industry data and speaker bureau insights:

Experience LevelAverage Fee per TalkAnnual Income Range
Beginner (0-2 years)$500 - $2,000$10,000 - $50,000
Mid-level (3-7 years)$2,000 - $10,000$50,000 - $150,000
Established (8+ years)$10,000 - $25,000+$150,000 - $500,000+
Factors that influence earnings:
- Niche: Speakers focused on high-demand sectors like tech, finance, or healthcare tend to earn more.
- Geography: U.S. and European markets typically pay higher fees than other regions.
- Platform: Those with bestselling books, TEDx talks, or large social followings can command premium rates.
- Volume: Some speakers do 5 high-ticket talks a year, others do 50 smaller gigs.
Example: A character-driven leadership speaker with a strong LinkedIn presence and a Talks.co profile might land 2-3 corporate gigs per month at $5,000 each, totaling $120,000 annually.
While the top 1% earn seven figures, most successful speakers build a sustainable mid-six-figure business by combining speaking with coaching, courses, and consulting.

How much do character-driven leadership speakers cost

Hiring a character-driven leadership speaker can cost anywhere from a few hundred to tens of thousands of dollars. The price depends on several factors:

Speaker TierTypical Cost RangeDescription
Emerging Speaker$500 - $2,500New to the circuit, often local or virtual.
Mid-Level Speaker$2,500 - $10,000Some experience, niche expertise.
High-Profile Speaker$10,000 - $25,000+Nationally known, published, or TEDx-level.
Celebrity Speaker$25,000 - $100,000+Household names, bestselling authors.
Additional costs to consider:
- Travel and Accommodation: Often billed separately unless it's a virtual event.
- Customization Fees: Some speakers charge extra to tailor content to your audience.
- Workshops or Breakout Sessions: Add-ons can increase the total fee.
If you're hosting a virtual summit or event, platforms like Talks.co can help you find speakers within your budget and streamline the booking process.
Tip: Many speakers are open to negotiation, especially for nonprofits, educational events, or bulk bookings. Just be transparent about your budget and goals.

Who are the best character-driven leadership speakers ever

- John C. Maxwell: A global authority on leadership, Maxwell has authored over 70 books and is known for his values-based approach.
- Simon Sinek: Famous for 'Start With Why', Sinek emphasizes purpose and integrity in leadership.
- Brené Brown: Her research on vulnerability and courage has reshaped how leaders think about authenticity.
- Stephen R. Covey: Author of 'The 7 Habits of Highly Effective People', Covey's legacy is rooted in principle-centered leadership.
- Nelson Mandela: Though not a traditional speaker, his speeches and leadership style embody character-driven leadership.
- Angela Duckworth: Known for her work on grit, Duckworth blends psychology with leadership development.
- Jim Collins: Author of 'Good to Great', Collins focuses on humility and disciplined leadership.
- Tony Dungy: NFL coach turned speaker, Dungy speaks on leadership through faith, character, and consistency.
- Malala Yousafzai: A Nobel laureate and global advocate for education, Malala's speeches are grounded in moral courage.
- Colin Powell: Former U.S. Secretary of State, Powell's talks on leadership are rich with military and diplomatic insight.

Who are the best character-driven leadership speakers in the world

- Robin Sharma (Canada): Author of 'The Leader Who Had No Title', Sharma speaks globally on leading with integrity.
- Indra Nooyi (India/USA): Former CEO of PepsiCo, Nooyi blends business acumen with personal values in her keynotes.
- Ngozi Okonjo-Iweala (Nigeria): Director-General of the WTO, she speaks on ethical leadership in global governance.
- Satya Nadella (India/USA): Microsoft CEO known for his empathy-driven leadership style.
- Jacinda Ardern (New Zealand): Former Prime Minister, Ardern is praised for her compassionate and decisive leadership.
- Randi Zuckerberg (USA): Tech entrepreneur and speaker who emphasizes values in digital leadership.
- Hamdi Ulukaya (Turkey/USA): Founder of Chobani, Ulukaya speaks on leading with purpose and social responsibility.
- Dr. Tererai Trent (Zimbabwe/USA): Advocate for education and women's empowerment, her talks are rooted in resilience and vision.
- Fred Swaniker (Ghana): Founder of African Leadership Academy, Swaniker speaks on developing ethical leaders across Africa.
- Claudia Brind-Woody (UK/USA): IBM executive and LGBTQ+ advocate, she speaks on inclusive leadership and authenticity.

Common myths about character-driven leadership speakers

Let's get real about what it means to be a character-driven leadership speaker. There's a lot of noise out there, and it's easy to fall into assumptions that just don't hold up. Here are a few of the most common misconceptions-and why they miss the mark.

1. They're always extroverts.
People often assume that to command a stage, you need to be loud, outgoing, and constantly energized by crowds. Not true. Some of the most impactful character-driven leadership speakers are introverts who've mastered the art of intentional communication. Think Susan Cain, author of 'Quiet'. Her talks resonate not because she's the loudest voice in the room, but because she speaks with clarity, conviction, and authenticity.

2. They only speak to corporate audiences.
While many do work with executive teams or Fortune 500 companies, character-driven leadership speakers also show up in schools, nonprofits, local governments, and online summits. Their message isn't limited to boardrooms-it's about values, integrity, and influence, which apply across every sector.

3. They need to have decades of leadership experience.
Experience helps, sure. But what matters more is perspective. Some speakers build credibility through lived experience-like leading a startup through crisis or organizing grassroots movements. Others bring academic or psychological insights. Character isn't measured in years-it's measured in how you show up.

4. They avoid controversial topics to stay 'safe'.
Actually, many of the most respected character-driven leadership speakers lean into tough conversations. They talk about ethics, equity, and accountability. Brené Brown, for example, doesn't shy away from vulnerability or shame-she confronts them head-on, which is exactly what makes her leadership message powerful.

5. They're motivational speakers in disguise.
Motivation is a byproduct, not the goal. Character-driven leadership speakers focus on transformation, not just inspiration. They challenge audiences to reflect, act, and lead with integrity. That's a whole different game than just hyping people up for 45 minutes.

Case studies of successful character-driven leadership speakers

In 2013, Simon Sinek stood on a TEDx stage and asked a simple question: 'Why do you do what you do?' That talk, 'Start With Why', didn't just go viral-it reshaped how leaders think about purpose. But what made it stick wasn't just the message. It was the way he delivered it: calm, clear, and deeply rooted in values. Sinek didn't shout. He didn't sell. He invited.

Then there's Carla Harris, a senior executive at Morgan Stanley who speaks globally about leadership, authenticity, and career advancement. Her talks blend corporate insight with personal truth. She shares stories of being underestimated, of navigating bias, and of choosing to lead with character even when it wasn't the easiest path. Her presence on stage is both commanding and compassionate.

In Southeast Asia, Roshan Thiran, founder of Leaderonomics, has become a go-to voice on values-based leadership. He draws from history, neuroscience, and personal anecdotes to teach leadership principles that stick. His storytelling style connects with both rural youth and urban professionals, proving that character-driven leadership isn't bound by geography.

And let's not forget Jessica Jackley, co-founder of Kiva. Her talks about entrepreneurship, empathy, and ethical decision-making have inspired thousands. She doesn't just talk about leadership-she lives it, having built a platform that's helped millions access microloans globally.

What ties these speakers together isn't a shared industry or background. It's their commitment to leading with integrity, communicating with clarity, and challenging others to do the same. They don't just speak about leadership-they embody it.

Future trends for character-driven leadership speakers

The landscape for character-driven leadership speakers is shifting in some fascinating ways. As audiences evolve, so do expectations. Here's what's on the horizon:

- Micro-communities over mass audiences. Instead of chasing massive keynotes, more speakers are focusing on smaller, high-impact groups-think mastermind retreats, niche summits, or private leadership cohorts. These spaces allow for deeper connection and more tailored content.

- Hybrid delivery as the norm. Virtual events aren't going anywhere. In fact, many speakers are building hybrid models that blend live keynotes with follow-up webinars, Slack communities, or asynchronous video series. This creates ongoing engagement rather than one-off moments.

- Data-backed storytelling. Audiences are craving more than feel-good stories. They want evidence. Speakers who can combine personal narrative with research-like Adam Grant or Angela Duckworth-are gaining traction. Expect more use of behavioral science, leadership psychology, and real-time polling tools.

- Global and cross-cultural fluency. As events become more international, speakers who can navigate cultural nuance and speak to diverse leadership models will stand out. This means understanding not just Western leadership ideals, but also indigenous, collectivist, or decentralized approaches.

- Values transparency. People want to know where you stand. Character-driven leadership speakers are increasingly expected to be upfront about their values-whether it's sustainability, equity, or ethical capitalism. Vague platitudes won't cut it.

In short, the future favors speakers who are adaptable, evidence-informed, and deeply human. It's not about being the loudest voice-it's about being the most trusted one.

Tools and resources for aspiring character-driven leadership speakers

If you're looking to grow as a character-driven leadership speaker, there's no shortage of tools to help you level up. Here's a curated list of platforms, books, and resources to help you build your message, find your audience, and deliver with impact:

1. Talks.co. This podcast guest matching platform connects speakers with podcast hosts looking for expert voices. It's a great way to build your speaking portfolio and get your message out to niche audiences.

2. SpeakerHub. A global directory for speakers, SpeakerHub lets you create a profile, list your topics, and get discovered by event organizers. It's especially useful for those just starting out.

3. The Ethical Leadership Book List. Curated by NYU's Ethical Systems project, this list includes must-reads like 'Leaders Eat Last' by Simon Sinek and 'Dare to Lead' by Brené Brown. These books help you ground your message in research and real-world application.

4. Canva. For creating visually compelling slide decks that support your message without overwhelming it. Use templates designed for TED-style talks or leadership presentations.

5. Storyworthy by Matthew Dicks. This book is a goldmine for learning how to craft stories that resonate. It's especially helpful for character-driven speakers who want to make their message stick.

6. Toastmasters International. A classic, but still relevant. Toastmasters clubs around the world offer a structured way to practice public speaking and receive feedback in a supportive environment.

7. LinkedIn Audio Events. A newer feature that lets you host live audio conversations with your network. Great for testing ideas, building community, and practicing your thought leadership in real time.

8. Notion. Use it to organize your speaking topics, track outreach, and build a content library. It's especially useful if you're managing multiple speaking engagements or building a personal brand.

Each of these tools serves a different purpose-some help you get booked, others help you deliver better. Mix and match based on where you are in your journey. And remember: the best speakers are always learning.
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