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Tenacity with Sonia C.
Real stories. Real grit. Real growth.
Toronto, Canada and speaks EnglishAvailable for in Remote Formats
Entrepreneurs, startup founders, and business leaders who value candid, actionable conversations about building, scaling, and pivoting in business. The audience ranges from early-stage founders looking for real-world insights to seasoned leaders seeking fresh perspectives on resilience, innovation, and leadership. They are curious, ambitious, and eager to learn from authentic stories of challenges, failures, and successes, both in business and life. Many are also drawn to themes of perseverance, personal growth, and overcoming adversity.
Topics Discussed on Tenacity with Sonia C.
About Tenacity with Sonia C.
Where founders & entrepreneurs talk real grit.
Welcome to Tenacity with Sonia C., the podcast that cuts through the highlight reels and dives into what it takes to survive the startup journey.
Hosted by Sonia Couto, a two-time tech founder, each episode unpacks the raw, unfiltered truth behind building and scaling a business.
This isnt another highlight reel podcast.
Its about the messy middle, the burnout, breakdowns, rebuilding moments, and the tenacity it takes to keep going.
Founders who bootstrapped their way to multi-million-dollar exits, Entrepreneurs who lost it all and came back stronger, real talk on mindset, failure, leadership, funding, growth, and founder mental health.
If youre feeling stuck, overwhelmed, or questioning whats next, this show is for you.
No fluff.
No formulas.
Just real stories and hard-earned strategies to help you stay tenacious.
Recent Episodes from Tenacity with Sonia C.
Guest Interview Availability & Booking Times
Monday, Tuesday, Wednesday, Thursday from 1pm to 5pm America/Toronto
How We Interview & Promote Our Guests
- Guest Form
- Pre-Interview Call
- Share Episodes
- Email Subscribers
Who Listens to Tenacity with Sonia C.
Entrepreneurs, startup founders, and business leaders who value candid, actionable conversations about building, scaling, and pivoting in business. The audience ranges from early-stage founders looking for real-world insights to seasoned leaders seeking fresh perspectives on resilience, innovation, and leadership. They are curious, ambitious, and eager to learn from authentic stories of challenges, failures, and successes, both in business and life. Many are also drawn to themes of perseverance, personal growth, and overcoming adversity.
Why Be a Guest on Tenacity with Sonia C.
Tenacity with Sonia C stands out because it’s real. I don’t just ask surface-level questions, I dig into the unfiltered stories of what it truly takes to build and grow something meaningful. My guests open up about their toughest challenges, biggest failures, and the pivotal moments that shaped their success.
Listeners don’t just hear what happened; they learn how it happened and what they can do differently in their own journey. Every episode blends authenticity with actionable takeaways, so people walk away inspired and equipped with strategies they can use right away.
It’s the mix of raw honesty, practical advice, and diverse perspectives, from startup founders to corporate leaders, that keeps my audience engaged and coming back for more.