Tenacity with Sonia C.
Real stories. Real grit. Real growth.
Tenacity with Sonia C.
Real stories. Real grit. Real growth.
About Tenacity with Sonia C.
Real stories. Real grit. Real growth.
Where founders & entrepreneurs talk real grit. Welcome to Tenacity with Sonia C., the podcast that cuts through the highlight reels and dives into what it takes to survive the startup journey. Hosted by Sonia Couto, a two-time tech founder, each episode unpacks the raw, unfiltered truth behind building and scaling a business. This isnt another highlight reel podcast. Its about the messy middle, the burnout, breakdowns, rebuilding moments, and the tenacity it takes to keep going.
Why Join Tenacity with Sonia C. as a Guest
Startup Strategy Audience
You reach founders, operators, and tech builders who tune in for hard-earned lessons and growth insights.
Operator-to-Operator Chats
You'll join a no-fluff conversation with Sonia C.-a two-time founder-who asks what most hosts won't.
Expert Guest Roster
You'll be featured alongside AI disruptors, franchise leaders, and founders with exits and epic comebacks.
Podcast Apps + YouTube
Your episode will be distributed across Apple, Spotify, and YouTube for maximum visibility.
Episode Angles & Guest Pitches
Burnout & Breakdown Recovery
Share how you navigated burnout or breakdown and rebuilt stronger.
Bootstrapping to Breakthrough
Tell the real story of scaling without outside funding.
Founder Mindset Shifts
Unpack the beliefs that helped you lead through chaos.
Tech, AI & Future Moves
Explore how you're building or adapting in today's tech-driven economy.
How You'd Contribute to the Show
Audience Takeaways
Listeners walk away with mindset shifts, tactical plays, and real-world reassurance they're not alone.
Hot Topics
Why Trust Me
The Ideal Guest
You're a founder, entrepreneur, or leader who's been through the messy middle-and you're ready to talk about what it really took to get through it.
Recent Episodes
How a Single Mom Built a Profitable Fintech in Cannabis with Aubrey Amatelli
Tenacity with Sonia C. • Nov 6, 2025
Men Get Breast Cancer Too: Breaking the Stigma with Phil Alderson
Tenacity with Sonia C. • Oct 30, 2025
Rebuilding Identity After Breast Cancer with Alexandra Goldwell
Tenacity with Sonia C. • Oct 23, 2025
A Dad’s Journey Through His Daughters Breast Cancer Journey with Bob Furniss
Tenacity with Sonia C. • Oct 19, 2025
Confidence, Resilience & Finding Peace After Cancer with Christie Cioffi
Tenacity with Sonia C. • Oct 16, 2025
When Breast Cancer Tried to Steal Her Spotlight with Fitz Koehler
Tenacity with Sonia C. • Oct 9, 2025
The Mastectomy I Always Wanted with Survivor, Author & Advocate Erica Campbell
Tenacity with Sonia C. • Oct 2, 2025
Women in Tech Leadership: Listening Louder Than You Speak
Tenacity with Sonia C. • Sep 25, 2025
How This Founder Built a $30B AI Startup That’s Disrupting Finance with Alexander Harmsen
Tenacity with Sonia C. • Sep 18, 2025
Becoming AI-Literate: Why Every Professional Needs This Skill Now
Tenacity with Sonia C. • Sep 11, 2025
Scaling a Franchise with Focus: The MADabolic Playbook with Brandon Cullen
Tenacity with Sonia C. • Sep 4, 2025
Autism, AI & Authenticity: Building a Superpower from Perceived Weakness with Founder Murielle Ungrich
Tenacity with Sonia C. • Aug 28, 2025
Each Level Has Its Own Devil: The Truth About Scaling Up with Devan Gonzalez
Tenacity with Sonia C. • Aug 21, 2025
Why You Should Dream Ridiculously Big with Ceinwen Garcia
Tenacity with Sonia C. • Aug 14, 2025
From a Soccer Injury to Real Estate Millions: The Reinvention Story with Jacopo Iasiello
Tenacity with Sonia C. • Aug 8, 2025
The Space Between: Where AI, Intuition, and Innovation Meet with Mona Bavar
Tenacity with Sonia C. • Jul 31, 2025
If You Don’t Have Revenue, It’s a Hobby”: Startup Truths with Anthony Franco
Tenacity with Sonia C. • Jul 24, 2025
What an AI Named Boardy Taught Me About Burnout, Loneliness, and Leadership
Tenacity with Sonia C. • Jul 16, 2025
From Disney to Angel Investor: The Truth About Leadership, Ego, and Startups with Jim Fielding
Tenacity with Sonia C. • Jul 10, 2025
From Self-Doubt to Self-Mastery: Building Unshakable Self-Confidence & Mindset with Madelaine Weiss
Tenacity with Sonia C. • Jun 30, 2025
Ethical Content Creation & AI Content Detection: Insights from Jon Gillham
Tenacity with Sonia C. • Jun 26, 2025
Build Authority with Podcasting: Secrets from Dennis Meador
Tenacity with Sonia C. • Jun 16, 2025
Build a Culture People Stay For: Insights from Francie Jain
Tenacity with Sonia C. • Jun 4, 2025
How a Founder Scaled 100+ GPT's Into a Thriving Business with Erich Archer
Tenacity with Sonia C. • May 30, 2025
Reinventing Procurement with AI: Peter Bonney’s Startup Lessons
Tenacity with Sonia C. • May 16, 2025
Building a Modern Wellness Brand with Trish Mock
Tenacity with Sonia C. • May 7, 2025
Authentic Leadership and Breaking the Mold with Justin Wenzel
Tenacity with Sonia C. • Apr 16, 2025
Reinventing Online Dating: The App That Sparks Real-Life Connections with Anthony Tulai
Tenacity with Sonia C. • Apr 11, 2025
Strategy, Mindset, and Actions to building a business that lasts with Jared Jennings
Tenacity with Sonia C. • Mar 31, 2025
From Burnout to Balance: The Journey to Building a Resilient Business with Miguel Ribeiro
Tenacity with Sonia C. • Mar 26, 2025
AI Meets Human Connection with Jason Sherman
Tenacity with Sonia C. • Mar 20, 2025
Scaling Smart, Living Free: How to Build a Business That Works with Nicco Leonne
Tenacity with Sonia C. • Mar 12, 2025
How AI and Smart Clothing Tech Are Transforming Fitness & Rehab with Steven Webster
Tenacity with Sonia C. • Mar 7, 2025
Startups, Mining, and Scaling Up: The Power of Collaboration with Carl Weatherell
Tenacity with Sonia C. • Feb 28, 2025
How One Startup is Revolutionizing Live Comedy for Performers with Leanne Linsky
Tenacity with Sonia C. • Feb 25, 2025
How Feed That Brain is Raising the Bar in Health & Wellness with Rena Dempsey
Tenacity with Sonia C. • Feb 21, 2025
Building Lasting Customer Loyalty Through Experience Design with Mark Stern
Tenacity with Sonia C. • Feb 18, 2025
Change Your Life with Emotional Intelligence with Kerry Tepedino
Tenacity with Sonia C. • Feb 14, 2025
Why Quitting Alcohol Can Boost Your Business and Life Success with Karolina Rzadkwolska
Tenacity with Sonia C. • Feb 11, 2025
Billion dollar secrets to turning big wins into startup success with David Snider
Tenacity with Sonia C. • Feb 6, 2025
Master Workplace Productivity, goals and motivation by Setting Boundaries with Daniel de Vries
Tenacity with Sonia C. • Feb 3, 2025
What Really Drives Workplace Growth with Carole Stizza
Tenacity with Sonia C. • Jan 27, 2025
Building a CYBERSECURITY Empire Amidst Adversity with Brittany Greenfield
Tenacity with Sonia C. • Jan 24, 2025
Scaling Success with Adina Kroll: Align Your MINDSET!
Tenacity with Sonia C. • Jan 21, 2025
Harsh Realities of Success Exposed with Gary LeBlanc
Tenacity with Sonia C. • Jan 7, 2025
Unlocking Confidence and Living Intentionally with Lucy Liu
Tenacity with Sonia C. • Dec 30, 2024
Overcoming Anxiety and Procrastination with John Graham
Tenacity with Sonia C. • Dec 29, 2024
Why Connection Beats Automation Every Time with Jake Stahl
Tenacity with Sonia C. • Dec 23, 2024
Breaking Into Big Tech Ecosystems with Greg Williams
Tenacity with Sonia C. • Dec 20, 2024
The Hidden Cost of Burnout and How to Prevent It with Michael Levitt
Tenacity with Sonia C. • Dec 18, 2024
Integrating Physical and Mental Health for Entrepreneurial Success with Julian Hayes II
Tenacity with Sonia C. • Dec 16, 2024
The Three Pillars of an Abundant Life: Faith, Fitness, and Finance with Chad Hufford
Tenacity with Sonia C. • Dec 12, 2024
How to Build and Lead a Sales Team that Drives Growth with Benjamin Brown
Tenacity with Sonia C. • Dec 10, 2024
How to Overcome Fear and Build a Million-Dollar Business with Edwin Carrion
Tenacity with Sonia C. • Dec 5, 2024
Bank On Yourself: Unlocking Financial Security with Brandon Neely
Tenacity with Sonia C. • Dec 3, 2024
From Inventor to Global Distribution, Mastering Entrepreneurship with David Ask
Tenacity with Sonia C. • Nov 28, 2024
Unlocking Happiness in Leadership with Matt O’Neill
Tenacity with Sonia C. • Nov 22, 2024
Unpacking the Human Side of Entrepreneurship with Lindsey Tsang
Tenacity with Sonia C. • Nov 18, 2024
Creating Workplaces of Well-Being with People-Centric Leadership with Steven Howard
Tenacity with Sonia C. • Nov 15, 2024
From Employee to Entrepreneur: A Blueprint for Success & Growth with Kevin Dunlap
Tenacity with Sonia C. • Nov 11, 2024
Lead Generation and Brand Building for Small Businesses with Scott Gabdullin
Tenacity with Sonia C. • Nov 8, 2024
Shaping Tomorrow's Workforce: The Impact of Gen Z with Luke Goetting
Tenacity with Sonia C. • Nov 4, 2024
How to Blend Profit and Purpose in Business with Chase Friedman
Tenacity with Sonia C. • Nov 1, 2024
A Strategic Pivot to Success During a Global Pandemic with Lindsey Epperly
Tenacity with Sonia C. • Oct 28, 2024
From Diagnosis to Boston Marathon, a Cancer Comeback with Fitz Koehler
Tenacity with Sonia C. • Oct 21, 2024
Christie Cioffi's Journey From the Battlefield to Breast Cancer
Tenacity with Sonia C. • Oct 15, 2024
Healing and Embracing Life After Diagnosis with Alexandra Goldwell
Tenacity with Sonia C. • Oct 8, 2024
Life, Loss, and Lessons in my Breast Cancer Journey with Sonia Couto
Tenacity with Sonia C. • Oct 1, 2024
Harnessing Microdosing for Enhanced Performance
Tenacity with Sonia C. • Sep 24, 2024
Unlocking Emotional Healing and Strengthening Your Resilience
Tenacity with Sonia C. • Sep 17, 2024
Cultivating a Performance Mindset for Leadership Excellence
Tenacity with Sonia C. • Sep 10, 2024
Bridging the Gender Gap in the Tech Industry with Rebecca Hazell
Tenacity with Sonia C. • Sep 4, 2024
Unlocking the Future with Web 3, AI & Crypto in Today's Digital Economy
Tenacity with Sonia C. • Aug 27, 2024
Breaking Barriers: Empowering Voices in the Workplace
Tenacity with Sonia C. • Aug 20, 2024
Farm Boy to finance Mogul, A journey of growth and global impact
Tenacity with Sonia C. • Aug 13, 2024
Ethical Leadership and Intentional Living
Tenacity with Sonia C. • Aug 6, 2024
Transforming Businesses with Tenacity
Tenacity with Sonia C. • Jul 30, 2024
Biotech Startup Revolutionizing for Pet Cancer Treatments
Tenacity with Sonia C. • Jul 23, 2024
Navigating SaaS Success: Insights on Values, Strategy, and Innovation
Tenacity with Sonia C. • Jul 16, 2024
From Miss Universe Canada to Founder and CEO of PHNX Cosmetics
Tenacity with Sonia C. • Jul 9, 2024
Using Open Banking to Break Barriers in Philanthropy
Tenacity with Sonia C. • Jul 2, 2024
Pioneering Change and Navigating Challenges in Tech Startups with Katrina Purcell
Tenacity with Sonia C. • Jun 25, 2024
Michael Paul's Journey from Magician to luxury Perfumer
Tenacity with Sonia C. • Jun 18, 2024
Redefining Alcoholism Recovery with Science
Tenacity with Sonia C. • Jun 11, 2024
Building a Business on the Bedrock of Community and Compassion
Tenacity with Sonia C. • Jun 4, 2024
A Health Crisis Transformed into a Clean Beauty Brand
Tenacity with Sonia C. • May 28, 2024
The Path to Social Influencer
Tenacity with Sonia C. • May 21, 2024
Carving Success in Creative Entrepreneurship
Tenacity with Sonia C. • May 14, 2024
Strategies for Scaling from the Ground Up
Tenacity with Sonia C. • May 7, 2024
Born to lead and not to be led
Tenacity with Sonia C. • Apr 30, 2024
Releasing Limiting Beliefs
Tenacity with Sonia C. • Apr 23, 2024
Living Life On Your Own Terms
Tenacity with Sonia C. • Apr 16, 2024
Happiness as a Business Model
Tenacity with Sonia C. • Apr 9, 2024
Embracing a New Chapter In Life
Tenacity with Sonia C. • Apr 2, 2024
Blueprint for Thriving in Business and Life
Tenacity with Sonia C. • Mar 26, 2024
The Path to Finding True Fulfillment
Tenacity with Sonia C. • Mar 19, 2024
How a Simple Idea Ignited a Startup Revolution
Tenacity with Sonia C. • Mar 12, 2024
The Power of Transformation
Tenacity with Sonia C. • Mar 5, 2024
Harnessing Artificial Intelligence for Business Success
Tenacity with Sonia C. • Feb 27, 2024
Transforming Burnout into Breakthroughs with Vacation Guru Jennica Cabrera
Tenacity with Sonia C. • Feb 20, 2024
Unleashing Lifetimes of Wisdom and Experiences Through Books
Tenacity with Sonia C. • Feb 12, 2024
Social Media Authenticity: The Path to Business Growth
Tenacity with Sonia C. • Jan 29, 2024
From Submariner to Angel Investors Network CEO with Jeff Barnes
Tenacity with Sonia C. • Jan 15, 2024
Embracing Change and Driving Innovation with Andres Klaric
Tenacity with Sonia C. • Jan 2, 2024
The Essence of Tenacity with Sonia C
Tenacity with Sonia C. • Dec 21, 2023
Podcast Topics
What You'll Talk About on This Show:
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Be Our Next Guest
We're booking guests to discuss founder burnout, entrepreneur resilience, startup failure. Remote recordings, Available Monday to Thursday. If you bring practical stories and clear takeaways, let's talk.
Speaking fee applies — contact to discuss
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No episode promotion
Available Monday to Thursday
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