Tenacity with Sonia C.
Real stories. Real grit. Real growth.
Tenacity with Sonia C.
Real stories. Real grit. Real growth.
About Tenacity with Sonia C.
Real stories. Real grit. Real growth.
Where founders & entrepreneurs talk real grit. Welcome to Tenacity with Sonia C., the podcast that cuts through the highlight reels and dives into what it takes to survive the startup journey. Hosted by Sonia Couto, a two-time tech founder, each episode unpacks the raw, unfiltered truth behind building and scaling a business. This isnt another highlight reel podcast. Its about the messy middle, the burnout, breakdowns, rebuilding moments, and the tenacity it takes to keep going.
Why Join Tenacity with Sonia C. as a Guest
Recent Episodes
Building Lasting Customer Loyalty Through Experience Design with Mark Stern
Tenacity with Sonia C. • Aug 16, 2025
From Employee to Entrepreneur: A Blueprint for Success & Growth with Kevin Dunlap
Tenacity with Sonia C. • Aug 16, 2025
Unpacking the Human Side of Entrepreneurship with Lindsey Tsang
Tenacity with Sonia C. • Aug 16, 2025
Reinventing Procurement with AI: Peter Bonney’s Startup Lessons
Tenacity with Sonia C. • Aug 16, 2025
Startups, Mining, and Scaling Up: The Power of Collaboration with Carl Weatherell
Tenacity with Sonia C. • Aug 16, 2025
Women in Tech Leadership: Listening Louder Than You Speak
Tenacity with Sonia C. • Sep 26, 2025
From a Soccer Injury to Real Estate Millions: The Reinvention Story with Jacopo Iasiello
Tenacity with Sonia C. • Aug 16, 2025
How to Build and Lead a Sales Team that Drives Growth with Benjamin Brown
Tenacity with Sonia C. • Aug 16, 2025
Michael Paul's Journey from Magician to luxury Perfumer
Tenacity with Sonia C. • Aug 16, 2025
Embracing a New Chapter In Life
Tenacity with Sonia C. • Aug 16, 2025
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