Tenacity with Sonia C.
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Tenacity with Sonia C.

Real stories. Real grit. Real growth.

Tenacity with Sonia C.

Real stories. Real grit. Real growth.

EntrepreneurshipStartup StrategyTechnology
103 in-depth founder interviews
Raw, mindset-driven conversations
Focused on scaling, failure & recovery
Audience of builders, leaders & doers

About Tenacity with Sonia C.

Real stories. Real grit. Real growth.

Where founders & entrepreneurs talk real grit. Welcome to Tenacity with Sonia C., the podcast that cuts through the highlight reels and dives into what it takes to survive the startup journey. Hosted by Sonia Couto, a two-time tech founder, each episode unpacks the raw, unfiltered truth behind building and scaling a business. This isnt another highlight reel podcast. Its about the messy middle, the burnout, breakdowns, rebuilding moments, and the tenacity it takes to keep going.

Why Join Tenacity with Sonia C. as a Guest

Ready to Record
105+
Episodes
Under $200
Interview Cost
Currently Booking Guests

Flexible recording slots

Request to Join
Quick Response
HD Audio & Video Remote Ready Toronto, Canada English
Startup Strategy Audience

You reach founders, operators, and tech builders who tune in for hard-earned lessons and growth insights.

Operator-to-Operator Chats

You'll join a no-fluff conversation with Sonia C.-a two-time founder-who asks what most hosts won't.

Expert Guest Roster

You'll be featured alongside AI disruptors, franchise leaders, and founders with exits and epic comebacks.

Podcast Apps + YouTube

Your episode will be distributed across Apple, Spotify, and YouTube for maximum visibility.

Episode Angles & Guest Pitches

✨ AI Enhanced
Burnout & Breakdown Recovery

Share how you navigated burnout or breakdown and rebuilt stronger.

Mental health Vulnerability Sustainable growth
Bootstrapping to Breakthrough

Tell the real story of scaling without outside funding.

Revenue-first growth Hard pivots Exit strategies
Founder Mindset Shifts

Unpack the beliefs that helped you lead through chaos.

Self-awareness Grit Decision-making
Tech, AI & Future Moves

Explore how you're building or adapting in today's tech-driven economy.

AI literacy Web3 Digital disruption
How You'd Contribute to the Show
Audience Takeaways

Listeners walk away with mindset shifts, tactical plays, and real-world reassurance they're not alone.

Hot Topics
How you overcame a tipping point moment in your founder journey
What burnout taught you about sustainable leadership
The mindset shift that changed your business trajectory
Why Trust Me
Hosted by Sonia Couto, a two-time tech founder
Guests include AI startup leaders, franchise builders, and Web3 innovators
Over 100 episodes of founder-first interviews
The Ideal Guest

You're a founder, entrepreneur, or leader who's been through the messy middle-and you're ready to talk about what it really took to get through it.

Recent Episodes

How a Single Mom Built a Profitable Fintech in Cannabis with Aubrey Amatelli

Tenacity with Sonia C. Nov 6, 2025

Men Get Breast Cancer Too: Breaking the Stigma with Phil Alderson

Tenacity with Sonia C. Oct 30, 2025

Rebuilding Identity After Breast Cancer with Alexandra Goldwell

Tenacity with Sonia C. Oct 23, 2025

A Dad’s Journey Through His Daughters Breast Cancer Journey with Bob Furniss

Tenacity with Sonia C. Oct 19, 2025

Confidence, Resilience & Finding Peace After Cancer with Christie Cioffi

Tenacity with Sonia C. Oct 16, 2025

When Breast Cancer Tried to Steal Her Spotlight with Fitz Koehler

Tenacity with Sonia C. Oct 9, 2025

The Mastectomy I Always Wanted with Survivor, Author & Advocate Erica Campbell

Tenacity with Sonia C. Oct 2, 2025

Women in Tech Leadership: Listening Louder Than You Speak

Tenacity with Sonia C. Sep 25, 2025

How This Founder Built a $30B AI Startup That’s Disrupting Finance with Alexander Harmsen

Tenacity with Sonia C. Sep 18, 2025

Becoming AI-Literate: Why Every Professional Needs This Skill Now

Tenacity with Sonia C. Sep 11, 2025

Scaling a Franchise with Focus: The MADabolic Playbook with Brandon Cullen

Tenacity with Sonia C. Sep 4, 2025

Autism, AI & Authenticity: Building a Superpower from Perceived Weakness with Founder Murielle Ungrich

Tenacity with Sonia C. Aug 28, 2025

Each Level Has Its Own Devil: The Truth About Scaling Up with Devan Gonzalez

Tenacity with Sonia C. Aug 21, 2025

Why You Should Dream Ridiculously Big with Ceinwen Garcia

Tenacity with Sonia C. Aug 14, 2025

From a Soccer Injury to Real Estate Millions: The Reinvention Story with Jacopo Iasiello

Tenacity with Sonia C. Aug 8, 2025

The Space Between: Where AI, Intuition, and Innovation Meet with Mona Bavar

Tenacity with Sonia C. Jul 31, 2025

If You Don’t Have Revenue, It’s a Hobby”: Startup Truths with Anthony Franco

Tenacity with Sonia C. Jul 24, 2025

What an AI Named Boardy Taught Me About Burnout, Loneliness, and Leadership

Tenacity with Sonia C. Jul 16, 2025

From Disney to Angel Investor: The Truth About Leadership, Ego, and Startups with Jim Fielding

Tenacity with Sonia C. Jul 10, 2025

From Self-Doubt to Self-Mastery: Building Unshakable Self-Confidence & Mindset with Madelaine Weiss

Tenacity with Sonia C. Jun 30, 2025

Ethical Content Creation & AI Content Detection: Insights from Jon Gillham

Tenacity with Sonia C. Jun 26, 2025

Build Authority with Podcasting: Secrets from Dennis Meador

Tenacity with Sonia C. Jun 16, 2025

Build a Culture People Stay For: Insights from Francie Jain

Tenacity with Sonia C. Jun 4, 2025

How a Founder Scaled 100+ GPT's Into a Thriving Business with Erich Archer

Tenacity with Sonia C. May 30, 2025

Reinventing Procurement with AI: Peter Bonney’s Startup Lessons

Tenacity with Sonia C. May 16, 2025

Building a Modern Wellness Brand with Trish Mock

Tenacity with Sonia C. May 7, 2025

Authentic Leadership and Breaking the Mold with Justin Wenzel

Tenacity with Sonia C. Apr 16, 2025

Reinventing Online Dating: The App That Sparks Real-Life Connections with Anthony Tulai

Tenacity with Sonia C. Apr 11, 2025

Strategy, Mindset, and Actions to building a business that lasts with Jared Jennings

Tenacity with Sonia C. Mar 31, 2025

From Burnout to Balance: The Journey to Building a Resilient Business with Miguel Ribeiro

Tenacity with Sonia C. Mar 26, 2025

AI Meets Human Connection with Jason Sherman

Tenacity with Sonia C. Mar 20, 2025

Scaling Smart, Living Free: How to Build a Business That Works with Nicco Leonne

Tenacity with Sonia C. Mar 12, 2025

How AI and Smart Clothing Tech Are Transforming Fitness & Rehab with Steven Webster

Tenacity with Sonia C. Mar 7, 2025

Startups, Mining, and Scaling Up: The Power of Collaboration with Carl Weatherell

Tenacity with Sonia C. Feb 28, 2025

How One Startup is Revolutionizing Live Comedy for Performers with Leanne Linsky

Tenacity with Sonia C. Feb 25, 2025

How Feed That Brain is Raising the Bar in Health & Wellness with Rena Dempsey

Tenacity with Sonia C. Feb 21, 2025

Building Lasting Customer Loyalty Through Experience Design with Mark Stern

Tenacity with Sonia C. Feb 18, 2025

Change Your Life with Emotional Intelligence with Kerry Tepedino

Tenacity with Sonia C. Feb 14, 2025

Why Quitting Alcohol Can Boost Your Business and Life Success with Karolina Rzadkwolska

Tenacity with Sonia C. Feb 11, 2025

Billion dollar secrets to turning big wins into startup success with David Snider

Tenacity with Sonia C. Feb 6, 2025

Master Workplace Productivity, goals and motivation by Setting Boundaries with Daniel de Vries

Tenacity with Sonia C. Feb 3, 2025

What Really Drives Workplace Growth with Carole Stizza

Tenacity with Sonia C. Jan 27, 2025

Building a CYBERSECURITY Empire Amidst Adversity with Brittany Greenfield

Tenacity with Sonia C. Jan 24, 2025

Scaling Success with Adina Kroll: Align Your MINDSET!

Tenacity with Sonia C. Jan 21, 2025

Harsh Realities of Success Exposed with Gary LeBlanc

Tenacity with Sonia C. Jan 7, 2025

Unlocking Confidence and Living Intentionally with Lucy Liu

Tenacity with Sonia C. Dec 30, 2024

Overcoming Anxiety and Procrastination with John Graham

Tenacity with Sonia C. Dec 29, 2024

Why Connection Beats Automation Every Time with Jake Stahl

Tenacity with Sonia C. Dec 23, 2024

Breaking Into Big Tech Ecosystems with Greg Williams

Tenacity with Sonia C. Dec 20, 2024

The Hidden Cost of Burnout and How to Prevent It with Michael Levitt

Tenacity with Sonia C. Dec 18, 2024

Integrating Physical and Mental Health for Entrepreneurial Success with Julian Hayes II

Tenacity with Sonia C. Dec 16, 2024

The Three Pillars of an Abundant Life: Faith, Fitness, and Finance with Chad Hufford

Tenacity with Sonia C. Dec 12, 2024

How to Build and Lead a Sales Team that Drives Growth with Benjamin Brown

Tenacity with Sonia C. Dec 10, 2024

How to Overcome Fear and Build a Million-Dollar Business with Edwin Carrion

Tenacity with Sonia C. Dec 5, 2024

Bank On Yourself: Unlocking Financial Security with Brandon Neely

Tenacity with Sonia C. Dec 3, 2024

From Inventor to Global Distribution, Mastering Entrepreneurship with David Ask

Tenacity with Sonia C. Nov 28, 2024

Unlocking Happiness in Leadership with Matt O’Neill

Tenacity with Sonia C. Nov 22, 2024

Unpacking the Human Side of Entrepreneurship with Lindsey Tsang

Tenacity with Sonia C. Nov 18, 2024

Creating Workplaces of Well-Being with People-Centric Leadership with Steven Howard

Tenacity with Sonia C. Nov 15, 2024

From Employee to Entrepreneur: A Blueprint for Success & Growth with Kevin Dunlap

Tenacity with Sonia C. Nov 11, 2024

Lead Generation and Brand Building for Small Businesses with Scott Gabdullin

Tenacity with Sonia C. Nov 8, 2024

Shaping Tomorrow's Workforce: The Impact of Gen Z with Luke Goetting

Tenacity with Sonia C. Nov 4, 2024

How to Blend Profit and Purpose in Business with Chase Friedman

Tenacity with Sonia C. Nov 1, 2024

A Strategic Pivot to Success During a Global Pandemic with Lindsey Epperly

Tenacity with Sonia C. Oct 28, 2024

From Diagnosis to Boston Marathon, a Cancer Comeback with Fitz Koehler

Tenacity with Sonia C. Oct 21, 2024

Christie Cioffi's Journey From the Battlefield to Breast Cancer

Tenacity with Sonia C. Oct 15, 2024

Healing and Embracing Life After Diagnosis with Alexandra Goldwell

Tenacity with Sonia C. Oct 8, 2024

Life, Loss, and Lessons in my Breast Cancer Journey with Sonia Couto

Tenacity with Sonia C. Oct 1, 2024

Harnessing Microdosing for Enhanced Performance

Tenacity with Sonia C. Sep 24, 2024

Unlocking Emotional Healing and Strengthening Your Resilience

Tenacity with Sonia C. Sep 17, 2024

Cultivating a Performance Mindset for Leadership Excellence

Tenacity with Sonia C. Sep 10, 2024

Bridging the Gender Gap in the Tech Industry with Rebecca Hazell

Tenacity with Sonia C. Sep 4, 2024

Unlocking the Future with Web 3, AI & Crypto in Today's Digital Economy

Tenacity with Sonia C. Aug 27, 2024

Breaking Barriers: Empowering Voices in the Workplace

Tenacity with Sonia C. Aug 20, 2024

Farm Boy to finance Mogul, A journey of growth and global impact

Tenacity with Sonia C. Aug 13, 2024

Ethical Leadership and Intentional Living

Tenacity with Sonia C. Aug 6, 2024

Transforming Businesses with Tenacity

Tenacity with Sonia C. Jul 30, 2024

Biotech Startup Revolutionizing for Pet Cancer Treatments

Tenacity with Sonia C. Jul 23, 2024

Navigating SaaS Success: Insights on Values, Strategy, and Innovation

Tenacity with Sonia C. Jul 16, 2024

From Miss Universe Canada to Founder and CEO of PHNX Cosmetics

Tenacity with Sonia C. Jul 9, 2024

Using Open Banking to Break Barriers in Philanthropy

Tenacity with Sonia C. Jul 2, 2024

Pioneering Change and Navigating Challenges in Tech Startups with Katrina Purcell

Tenacity with Sonia C. Jun 25, 2024

Michael Paul's Journey from Magician to luxury Perfumer

Tenacity with Sonia C. Jun 18, 2024

Redefining Alcoholism Recovery with Science

Tenacity with Sonia C. Jun 11, 2024

Building a Business on the Bedrock of Community and Compassion

Tenacity with Sonia C. Jun 4, 2024

A Health Crisis Transformed into a Clean Beauty Brand

Tenacity with Sonia C. May 28, 2024

The Path to Social Influencer

Tenacity with Sonia C. May 21, 2024

Carving Success in Creative Entrepreneurship

Tenacity with Sonia C. May 14, 2024

Strategies for Scaling from the Ground Up

Tenacity with Sonia C. May 7, 2024

Born to lead and not to be led

Tenacity with Sonia C. Apr 30, 2024

Releasing Limiting Beliefs

Tenacity with Sonia C. Apr 23, 2024

Living Life On Your Own Terms

Tenacity with Sonia C. Apr 16, 2024

Happiness as a Business Model

Tenacity with Sonia C. Apr 9, 2024

Embracing a New Chapter In Life

Tenacity with Sonia C. Apr 2, 2024

Blueprint for Thriving in Business and Life

Tenacity with Sonia C. Mar 26, 2024

The Path to Finding True Fulfillment

Tenacity with Sonia C. Mar 19, 2024

How a Simple Idea Ignited a Startup Revolution

Tenacity with Sonia C. Mar 12, 2024

The Power of Transformation

Tenacity with Sonia C. Mar 5, 2024

Harnessing Artificial Intelligence for Business Success

Tenacity with Sonia C. Feb 27, 2024

Transforming Burnout into Breakthroughs with Vacation Guru Jennica Cabrera

Tenacity with Sonia C. Feb 20, 2024

Unleashing Lifetimes of Wisdom and Experiences Through Books

Tenacity with Sonia C. Feb 12, 2024

Social Media Authenticity: The Path to Business Growth

Tenacity with Sonia C. Jan 29, 2024

From Submariner to Angel Investors Network CEO with Jeff Barnes

Tenacity with Sonia C. Jan 15, 2024

Embracing Change and Driving Innovation with Andres Klaric

Tenacity with Sonia C. Jan 2, 2024

The Essence of Tenacity with Sonia C

Tenacity with Sonia C. Dec 21, 2023

Podcast Topics

✨ AI Enhanced
What You'll Talk About on This Show:
founder burnout entrepreneur resilience startup failure tech founder stories bootstrapped exits scaling startups

Be Our Next Guest

We're booking guests to discuss founder burnout, entrepreneur resilience, startup failure. Remote recordings, Available Monday to Thursday. If you bring practical stories and clear takeaways, let's talk.

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Available Monday to Thursday

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