The Art of Positioning
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The Art of Positioning

Transform your brand with actionable positioning strategies. Rebrands, fluffy words, and pictures can take a walk.

The Art of Positioning

Transform your brand with actionable positioning strategies. Rebrands, fluffy words, and pictures can take a walk.

Brand PositioningBusiness StrategyBrand
Engaged brand and strategy listeners
Actionable positioning conversations
Expert guest-led episodes
Discoverable across podcast apps

About The Art of Positioning

Transform your brand with actionable positioning strategies. Rebrands, fluffy words, and pictures can take a walk.

What if you could take your business and shake up how it's seen, inside-out to go from plateau to pop star?

Why Join The Art of Positioning as a Guest

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57+
Episodes
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Currently Booking Guests

Flexible recording slots

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HD Audio & Video Remote Ready Valencia, Spain English Will Promote
Brand Strategy Audience

You speak to listeners already interested in brand positioning, messaging, and business growth, so your ideas land with a relevant audience.

Action-First Format

You join practical conversations built around rebrands, market research, and operations, giving you room to share usable frameworks.

Expert-Led Credibility

You appear alongside guests like agency founders, strategists, and operators, which reinforces your expertise in a serious editorial setting.

Podcast App Distribution

You gain exposure through podcast apps with episodes designed to be discoverable, shareable, and easy for your audience to revisit.

Episode Angles & Guest Pitches

✨ AI Enhanced
Positioning for Standout Growth

Show listeners how to reposition without confusing the market or overhauling everything at once.

Why positioning drives growth What to keep vs change Common repositioning mistakes
Messaging That Sells

Break down how on-brand messaging helps your offer feel clearer, stronger, and easier to buy.

Message-market fit Offer clarity Words that convert
Operations Around Positioning

Explain how you can rewire operations so your brand promise shows up in the business itself.

Operational alignment Internal decision-making Delivery consistency
Research-Backed Differentiation

Share how market research helps you avoid generic branding and find a sharper place in the market.

Audience insights Competitive gaps Differentiation signals
How You'd Contribute to the Show
Audience Takeaways

Your episode helps listeners clarify positioning, sharpen messaging, and make smarter business decisions without wasting time on fluffy rebrands.

Hot Topics
Positioning that helps you stand out
Messaging that matches your offer
Operations aligned to brand strategy
Why Trust Me
Hosted by Beatrice Gutknecht, Brand Positioning Badass
56 episodes of strategy-focused conversations
Guests include strategists, founders, and operators
The Ideal Guest

You're a strong fit if you teach brand strategy, positioning, messaging, operations, or business growth-and you can share practical, non-fluffy ideas your audience can use right away.

Recent Episodes

The $3M Wall | Dave Marciniak

The Art of Positioning May 12, 2026

Acquisitions Without the Chaos | Wendy Murphy

The Art of Positioning Apr 28, 2026

The Anti-Traditional Agency Pivot | Taylor Wilson

The Art of Positioning Dec 9, 2025

Your Employees Won't Post for You | T. Tara Turk-Haynes & Cassandra Babilya

The Art of Positioning Nov 25, 2025

Repositioning to $10M | Nicole Downer

The Art of Positioning Nov 11, 2025

Repositioning Without Losing Customers | Amy Heidersbach & Melissa Eaton

The Art of Positioning Oct 28, 2025

Unclench Your Business Butt Cheeks | Gloria Chou

The Art of Positioning Oct 14, 2025

Why Your Business Might Be Unsellable | Alexandria Seydel & Allie Beckmann

The Art of Positioning Sep 30, 2025

Marketing Is Not About You | Emma Davies & Guta Sudamantantaite

The Art of Positioning Sep 16, 2025

The Crisis Management Playbook | Oliver Aust & Gordon Firemark

The Art of Positioning Sep 2, 2025

Fixing employee experience | Desiree Goldey & Juan Carlos Morales

The Art of Positioning Aug 19, 2025

Operations: Troubleshooting for Business Growth | Emma Cowling & Brandon Gano

The Art of Positioning Aug 5, 2025

AI, Automation and Strategy: Stop Sounding like a Bot | Leland Best & Chris Troka

The Art of Positioning Jul 22, 2025

What's Your Favorite Position?

The Art of Positioning Jul 8, 2025

Season 3 Trailer | The Art of Positioning

The Art of Positioning Jun 24, 2025

Unmasking strategy myths in business | Season 2 Finale

The Art of Positioning Nov 14, 2024

Positioning in Podcasts and Business | James Mulvany

The Art of Positioning Nov 7, 2024

The Impossible Take On Agencies | Chris Harris

The Art of Positioning Oct 24, 2024

Brand Strategy in Action | Cameron Varner

The Art of Positioning Oct 10, 2024

No Bullshit Strategy | Alex M H Smith

The Art of Positioning Oct 3, 2024

Delete Boring in B2B | James Mentor

The Art of Positioning Sep 26, 2024

Disrupting the logistics industry | Dave Gulas

The Art of Positioning Sep 19, 2024

Positioning to Pop in Hospitality and Travel Tech | Jacki Brown

The Art of Positioning Sep 12, 2024

Creating distinction with memes in B2B | Aidan Brannigan

The Art of Positioning Sep 5, 2024

Future-Proofing Your Brand | Adriana Tica

The Art of Positioning Aug 29, 2024

Bringing Back Creativity from Drudgery | Dave Officer

The Art of Positioning Aug 22, 2024

Build relatability through villains and anti-heroes | Taylor Tudisco

The Art of Positioning Aug 15, 2024

Unconventional Podcasting | Elijah Drown

The Art of Positioning Aug 8, 2024

Building a rocking brand | Project Revolution

The Art of Positioning Aug 1, 2024

We're never going to stand out together: Apples and Oranges | Michael Clift

The Art of Positioning Jul 25, 2024

Strategy for Distinctive Podcasting | Ryan Sullivan

The Art of Positioning Jul 18, 2024

Using Sound for Unconventional Brand Identity | Elijah Drown

The Art of Positioning Jul 11, 2024

You don't have to be a vampire to stand out | Zsike Peter

The Art of Positioning Jul 4, 2024

The ‘Don't Be Sh*t’ Guide to Disrupting in Business | Michael Clift

The Art of Positioning Jun 27, 2024

Storytelling to Break Boundaries | Francisco Mahfuz

The Art of Positioning Jun 20, 2024

Standing out in Business | w/ Michael Clift and Elijah Drown

The Art of Positioning Jun 13, 2024

Soul Searching (for that Badass Brand Strategy) | Season 1 Finale

The Art of Positioning Oct 25, 2023

Taking brands global | Taylor Tudisco

The Art of Positioning Oct 18, 2023

Leveling Up Personal and Business Brand Strategy | Hayley Westoby

The Art of Positioning Oct 11, 2023

Elements to Podcast Success | Elijah Drown

The Art of Positioning Oct 4, 2023

Set yourself apart and stand out | Episode exclusive

The Art of Positioning Sep 27, 2023

Crushing your visual ID with brand guidelines | Jane Kisnica

The Art of Positioning Sep 20, 2023

On-brand messaging for game-changing offers | Jessie Van Breugel

The Art of Positioning Sep 13, 2023

Seduction through brand voice | Chris Tester

The Art of Positioning Sep 6, 2023

Positioning to dominate | Episode exclusive

The Art of Positioning Aug 30, 2023

Activating your audience with sound | Sri Mahabir

The Art of Positioning Aug 23, 2023

Positioning to your strengths | Marcos Bravo

The Art of Positioning Aug 16, 2023

Positioning for success | Nourhan Elsayed

The Art of Positioning Aug 9, 2023

Building a powerful brand voice | Pascalle Bergmens

The Art of Positioning Aug 2, 2023

Business growth with The Art of Branding | Episode exclusive

The Art of Positioning Jul 26, 2023

Crafting a Magnetic Brand Persona | Roman Pikalenko

The Art of Positioning Jul 19, 2023

Nailing the Market Research Game | Ariel Jackson

The Art of Positioning Jul 12, 2023

Values - Your Brand Compass | Paul Macklin

The Art of Positioning Jul 5, 2023

Know what you stand for | Exclusive

The Art of Positioning Jun 28, 2023

Building a Solid Why | Jerecy Remanente

The Art of Positioning Jun 21, 2023

Master your Messaging for a Bold Brand Voice | Naida Allen

The Art of Positioning Jun 14, 2023

Grow your Business with Mission & Vision | Michael Clift

The Art of Positioning Jun 7, 2023

Podcast Topics

✨ AI Enhanced
What You'll Talk About on This Show:
brand positioning business strategy brand strategy positioning strategy rebranding market research

Be Our Next Guest

We're booking guests to discuss brand positioning, business strategy, brand strategy. Remote recordings, Available Tuesday to Thursday. If you bring practical stories and clear takeaways, let's talk.

No Appearance Fee
Free for podcast interviews
HD Audio & Video
Studio-quality video & audio
Episode Promotion
Will promote episodes to their audience
Flexible Schedule
Available Tuesday to Thursday

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