I’m a solopreneur, founder of the Substack Bestseller The Lemon Tree Mindset, and Penguin author who helps creative entrepreneurs turn their ideas into a (side) business that actually makes money and is aligned with their nervous system.

I’m a solopreneur, founder of the Substack Bestseller The Lemon Tree Mindset, and Penguin author who helps creative entrepreneurs turn their ideas into a (side) business that actually makes money and is aligned with their nervous system.

After 15 years in leadership roles in corporate (Apple), I decided to build a portfolio career on my own terms. I’ve done it all while raising two young daughters, figuring out in real time how to grow a creative business that fits around real life. Now I help others do the same.

In my talks, I share practical lessons from launching, monetizing, and growing a creative writing-speaking-coaching business, with proven frameworks and strategies people can apply on the spot.

I keep it real, actionable, and encouraging: the kind of conversation that leaves people thinking “I can actually do this.”