Vino Visionaries
Wine Innovation Visionary
Inspire Future-Ready Wine

Vino Visionaries

Uncovering the Innovators Shaping the Future of Wine.

Vino Visionaries

Uncovering the Innovators Shaping the Future of Wine.

Wine IndustryInnovationEntrepreneurship
Join a show dedicated to Vino Visionaries reshaping how the world experiences wine
Speak directly to innovators, founders, and leaders across the global wine value chain
Turn your experiments, wins, and failures into actionable insights for an industry in transition
Streamlined, host-led booking and prep so you can focus on your story, not logistics

About Vino Visionaries

Uncovering the Innovators Shaping the Future of Wine.

Who are the people who don't conform to standards?
Who are those who see opportunities even in the most challenging scenarios?
Who are the leaders identifying trends and shaping the future of the wine industry?

Why Join Vino Visionaries as a Guest

Ready to Record
Will Promote Episode
32+
Episodes
Free
Podcast Fee

Currently Booking Guests

Flexible recording slots

Show Interest
Mutual interest unlocks messaging
HD Audio & Video Remote Ready Adelaide, Australia English Will Promote

Innovation-First Wine Audience

You speak to listeners already primed for change: founders, marketers, and operators following topics like unlearning wine, emerging markets, and new wine language.

Operator-Led Deep Dives

You join focused, story-rich conversations shaped by real cases like wine on tap, brain-driven pricing, and redefining quality through packaging.

Aligned With Proven Visionaries

You sit alongside guests such as Masters of Wine, market-makers, and culture shifters who openly challenge how the wine industry works.

Podcast-App Distribution

Your episode is distributed across major podcast apps, giving your wine industry story durable reach with a niche, future-focused audience.

Episode Angles & Guest Pitches

✨ AI Enhanced

Redefining What Counts as Wine

You challenge assumptions about what wine must be, from grapes that don’t become wine to alternative formats and non-precious definitions of the category.

Share how you’ve questioned traditional definitions of wine in your work Explain experiments with formats like wine on tap or non-traditional products Discuss reactions from consumers, trade, and regulators Outline where you think the boundaries of “wine” will move next

Unlearning Wine and Rewriting Its Language

You explore how language, education, and culture can either exclude or invite new drinkers into wine.

Describe the “old language” of wine you think holds the industry back Share how you educate or communicate differently with consumers Highlight examples of inclusive wine experiences you’ve built Offer a vision for how wine storytelling should evolve

From Past Performance to Future Demand

You show how you read emerging signals, not just historical data, to spot new wine opportunities and markets.

Explain how you identify trends before they show up in sales reports Share a case where you bet against past performance and won Discuss tools or frameworks you use to understand future consumers Offer guidance for leaders hesitant to pivot from legacy strategies

Designing Wine Offers That Match How Brains Buy

You unpack how pricing, value perception, and real-world business constraints shape successful wine brands.

Break down how you think about price versus perceived value Share experiments where small changes shifted consumer response Discuss packaging and format as signals of quality and accessibility Offer practical steps for founders to test and learn quickly

How You'd Contribute to the Show

Audience Takeaways

Your episode helps listeners see beyond legacy wine rules and apply your experiments, frameworks, and failures to build more inclusive, profitable, future-ready wine businesses.

Hot Topics

• Turning unconventional wine formats into mainstream opportunities
• Building inclusive wine cultures that welcome new drinkers
• Using data, neuroscience, and real-world testing to guide wine decisions

Why Trust Me

Conversations with Masters of Wine and seasoned industry operators
Episodes spanning packaging, pricing psychology, and emerging wine markets
Track record of guests who have reshaped regional and global wine narratives

The Ideal Guest

You’re a strong fit if you’re a founder, operator, marketer, technologist, or culture shaper using experimentation, data, and bold storytelling to push the wine industry into its next chapter.

Recent Episodes

Ep #32 [Magdalena Pesce] Agentic AI Will Completely Transform the Customer Journey

Vino Visionaries • Oct 29, 2026

Ep#31 [Andrew Cates] What If Wine Grapes Didn’t Have to Become Wine?

Vino Visionaries • Sep 23, 2026

Ep#30 [Chris Dent] "They are taking all the short cuts, not building a sustainable model."

Vino Visionaries • Aug 2, 2026

Ep#29 [Tobin Trevarthen] Wine Needs a New Language for a Multidimensional World

Vino Visionaries • Jun 25, 2026

Ep#28 [Jon Stamell] Past performance is not an indicator of how people are going to react in the future.

Vino Visionaries • May 21, 2026

Ep#27 [Debate] Are we ready to unlearn wine?

Vino Visionaries • Apr 21, 2026

Ep#26 [Adam Casto] What is the meaning of a bottle of grape juice?

Vino Visionaries • Mar 22, 2026

Ep#25 [John Sutton] "... At The Wine Group, we're not really precious about what wine is, what wine isn't .."

Vino Visionaries • Feb 23, 2026

Ep#24 [Andrew Means & Rafael Ruiz??] Why “Drink in Moderation” Isn’t Working Anymore

Vino Visionaries • Jan 23, 2026

Ep#23 [Paul Peterson] Catalytic customers are the people who don’t just buy; they help solve the problem.

Vino Visionaries • Dec 20, 2025

Ep#22 [Nick Karavidas] The consumers are telling us they want choices. They want alternatives.

Vino Visionaries • Nov 25, 2025

Ep#21 [Preston Mohr] “We’re reshaping the language around wine...”

Vino Visionaries • Oct 24, 2025

Ep#20 [Marco Baldocchi] "A short explanation about how our brain works, talking about value, and talking about price..."

Vino Visionaries • Sep 21, 2025

Ep#19 [Crystal Hamilton] “It's not only about the product, it's about how business works in the real world...”

Vino Visionaries • Aug 23, 2025

Ep#18 [Paul Mabray] “We are focused on the wrong stuff...”

Vino Visionaries • Jul 27, 2025

Ep#17 [Paul Wagner] "You’re not the market... The market is the people who DIDN’T join the wine industry.”

Vino Visionaries • Jun 24, 2025

Ep#16 [Los Cuernos] Why do we make people feel like wine isn’t for them?

Vino Visionaries • May 25, 2025

Ep#15 [Melissa Saunders MW] Is wine quality defined by its packaging?

Vino Visionaries • Apr 29, 2025

Ep #14 [Katerina Axelsson] " There was a lot of risk of bringing a wine to market..."

Vino Visionaries • Mar 23, 2025

Ep #13 [Jane Thomson]“... Workplace culture is not very friendly to women or to diversity of any kind”

Vino Visionaries • Feb 25, 2025

Episode #12 [Joe Fattorini] “…how do I make this thing famous?”

Vino Visionaries • Jan 28, 2025

Episode #11: [Courtney O'Brien] “Wine marketing isn’t working anymore”

Vino Visionaries • Dec 25, 2024

Episode #10: [Knock Knock Wines] How can the wine industry connect with consumers?

Vino Visionaries • Nov 26, 2024

Episode #9: [Paulo Brammer] "We managed to put Brazil on the map"

Vino Visionaries • Oct 29, 2024

Episode #8: [Tim Hanni MW] "You need to disrupt the thinking of the collective"

Vino Visionaries • Sep 24, 2024

Episode #7: [Katharina Cser-Mostyn] The concept won't be proven until somebody proves it

Vino Visionaries • Aug 27, 2024

Episode #6: [Robert Joseph] Are we thinking about wines the wrong way?

Vino Visionaries • Jul 30, 2024

Episode #5: [Sonal Holland MW] Is there an opportunity in emerging wine markets?

Vino Visionaries • Jun 25, 2024

Episode #4: [Georgia Panagopoulou] Does the wine industry NEED to be digital?

Vino Visionaries • May 21, 2024

Episode #3: [Barclay Webster] Is the future of wine on tap?

Vino Visionaries • Apr 23, 2024

Episode #2: [Rodrigo Ferraz] How can you make six figures using YouTube?

Vino Visionaries • Mar 26, 2024

Episode #1: Rachel Martin plays by her own rules in the wine industry

Vino Visionaries • Feb 27, 2024

Podcast Topics

✨ AI Enhanced

What You'll Talk About on This Show:

wine innovation podcast future of wine wine entrepreneurship wine industry disruption vino visionaries wine marketing strategy

Be Our Next Guest

We're booking guests to discuss wine innovation podcast, future of wine, wine entrepreneurship. Remote recordings, Available Tuesday to Thursday. If you bring practical stories and clear takeaways, let's talk.

No Appearance Fee
Free for podcast interviews
HD Audio & Video
Studio-quality video & audio
Episode Promotion
Will promote episodes to their audience
Flexible Schedule
Available Tuesday to Thursday

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