I’m Joe Papadatos, founder of Two Icons, author of Oversight and a strategic growth adviser with more than 22 years of experience building businesses and helping leaders grow revenue.

I’m Joe Papadatos, founder of Two Icons, author of Oversight and a strategic growth adviser with more than 22 years of experience building businesses and helping leaders grow revenue.

Having built and sold my own agency, I understand the commercial and personal pressures of business ownership. I bring sales, marketing, leadership and operations together to improve customer experience, uncover revenue opportunities and build businesses that depend less on their founder.

I’m particularly interested in how AI changes what customers value, what they will pay for and how businesses earn revenue. My view is that AI’s potential extends beyond automation and cost savings to creating new economic value and helping people and organisations become more capable.

I bring practical experience and honest perspectives on growth, leadership and using AI with human judgement.