I’m Natalia, a Latina founder and the founder of richie (www.meetrichie.com), a startup built to help everyday people become confident business owners. I bring over 20 years of banking experience as a COO, where I saw firsthand how aspiring entrepreneurs, solo service providers, and small business owners struggle to access simple financial tools, professional systems, and support when launching or growing.

I’m Natalia, a Latina founder and the founder of richie (www.meetrichie.com), a startup built to help everyday people become confident business owners. I bring over 20 years of banking experience as a COO, where I saw firsthand how aspiring entrepreneurs, solo service providers, and small business owners struggle to access simple financial tools, professional systems, and support when launching or growing.

Through richie, I’m focused on making business ownership more accessible, especially for people who have the drive and skills but need a simpler way to get started, get paid, and present their business professionally. I love speaking about my founder journey, what I’ve learned from banking and executive leadership, and the realities of building a startup from the ground up as a Latina entrepreneur.