PRO
Penny Hopkinson
Transforming dull, text-heavy operations manuals into dynamic knowledge-sharing experiences that engage and inspire.
Female from Coventry, United kingdom and speaks EnglishAvailable for Collaboration, Interviews in Remote Formats
Mature, new, and potential franchisors; licensors; operators of multi-site businesses who need to share their knowledge consistently from a single source of truth.
Interests
About Penny Hopkinson
Penny Hopkinson is the UK’s pre-eminent expert on planning and writing profitable Operations Manuals.
She is the founder of Manual Writers International®, a leading operations manual publishing, coaching and mentoring consultancy specialising in documenting the franchisor's know-how and business processes.
An operations manual expert with over 35 years of experience, she helps COOs faithfully replicate their business model for success.
She works with start-ups, SMEs, multinationals, and social enterprises to solve their most complex challenges: organising their IP assets, sharing their knowledge, and engaging their franchisees with operational content.
Penny was appointed a Companion of the British Franchise Association in 2011 for her 'outstanding contribution' to franchising in the UK.
A former trade and tech journalist, she became Launch Editor of Media International, The European
Journal for Planners of International Advertising, in 1973.
After a brief flirtation with Public Relations,
Penny spent over a decade as a socio-economics correspondent and travel writer reporting on the
emerging Arabian Gulf States and Saudi Arabia, interviewing ministers, merchants, and members of
the ruling families.
My Availablity
Everyday except Saturday from 11am to 6pm Europe/London
Interview & Promotion
- Guest Form
- Pre-Interview Call
- Share Episodes
- Email Subscribers
My Target Audience
Mature, new, and potential franchisors; licensors; operators of multi-site businesses who need to share their knowledge consistently from a single source of truth.
Why Invite me?
From the bustling streets of Baghdad to the innovation-filled boardrooms of global businesses, my journey is a masterclass in the art of communication and engagement. As a trade and tech journalist, international editor, Middle East correspondent and franchising authority, my career has been defined by my ability to bridge diverse perspectives, cultures, and industries. I’m the international bestselling author of Manual Magic: Create the Operations Manual Your Franchisees Need to Succeed which reimagines the Operations Manual of tomorrow for the YouTube, Instagram, Tik Tok generations.