Anne Mara Potts is a Vitality Strategist and the founder of The Fun Reset. She identified and named The Vitality Gap, the deficit between what extractive systems take from high-achieving women and what their lives give back. Before launching this work, Anne spent more than two decades leading brand strategy, reputation consulting and large-scale communications initiatives for global companies including IBM, Cisco, AT&T, and John Deere. Her work has always focused on creating scalable, repeatable systems tied to clear objectives.

Anne Mara Potts is a Vitality Strategist and the founder of The Fun Reset. She identified and named The Vitality Gap, the deficit between what extractive systems take from high-achieving women and what their lives give back. Before launching this work, Anne spent more than two decades leading brand strategy, reputation consulting and large-scale communications initiatives for global companies including IBM, Cisco, AT&T, and John Deere. Her work has always focused on creating scalable, repeatable systems tied to clear objectives.

The Fun Reset is her framework for closing The Vitality Gap, built on research in psychology, neuroscience, and organizational behavior, tested in real life, and designed to last. Anne works with women who are done feeling buried by their lives. She speaks, facilitates workshops, and runs group programs from her home base in the Boston area.