Will Soprano is a writer who fell into tech by accident and stayed because he loved the people building it. He got his start in startups, working with founders to launch and grow their products, including developer community work at DZone and building a new product at Qlik Tech. He later brought that experience to Fortune 500 companies, most recently MGM Resorts International, where he wrote the organic search and AI strategy for its entire organization, got it approved and funded by the CMO and Board, and leads the team executing it. Today he also consults and builds his own products, focused on how brands and businesses get found and trusted in an AI world.

Will Soprano is a writer who fell into tech by accident and stayed because he loved the people building it. He got his start in startups, working with founders to launch and grow their products, including developer community work at DZone and building a new product at Qlik Tech. He later brought that experience to Fortune 500 companies, most recently MGM Resorts International, where he wrote the organic search and AI strategy for its entire organization, got it approved and funded by the CMO and Board, and leads the team executing it. Today he also consults and builds his own products, focused on how brands and businesses get found and trusted in an AI world.

Will is six years sober, and recovery shapes how he works and how he mentors. He shares only his own experience, never playbooks or secret sauces. He has mentored founders, software developers and marketers through more than 150 sessions on GrowthMentor. He lives in Raleigh, North Carolina where he sometimes writes about Recovery, Addiction, and human things in an AI world.