I'm Daniel Fox, a founder and builder who works where behavioral science meets music. I take what the research shows about how sound shapes the way people feel, move, and buy, and turn it into systems businesses can actually use — most companies treat the music in their space as decoration; I treat it as a behavioral mechanism.

I'm Daniel Fox, a founder and builder who works where behavioral science meets music. I take what the research shows about how sound shapes the way people feel, move, and buy, and turn it into systems businesses can actually use — most companies treat the music in their space as decoration; I treat it as a behavioral mechanism. I've been a music producer for over a decade, which is the bridge that lets me connect the research to how music works underneath, and before this I scaled my last company, Skreened, to 180 employees before its acquisition in 2017. Today I'm building Entuned, applying all of that to original, behaviorally-informed music for physical retail.