Susan Hobson

About Susan Hobson

I’m Su Hobson — a longevity coach, speaker and founder of BioAge UK.

I help midlife women live younger, longer through science-backed coaching that combines strength training, nutrition, mindset, and lifestyle change.

But my real power lies in the personal journey that brought me here.

At 41, with two young sons and a demanding lifestyle, I felt stuck in a cycle of sugar cravings, poor sleep, stress, and low mood — fuelled by years of inconsistent habits and a long-term reliance on alcohol.

I looked “fine” from the outside, but inside I felt anything but.

That’s when I decided to completely transform my health and redesign my life for the decade ahead.

Now at 52, I’m the strongest, healthiest and most grounded I’ve ever been.

I gave up alcohol in 2023, healed from emotional patterns that held me back, and stepped fully into who I am.

My mission is to show other women what’s possible when we stop chasing quick fixes and start building real health from the inside out.

I bring over a decade of coaching experience, deep empathy, and a healthy dose of humour to conversations about midlife transformation, ageing, hormone shifts, alcohol-free living, emotional wellbeing and what it really takes to feel vibrant in your 40s, 50s and beyond.

If your podcast speaks to women who want to rewrite the rules of ageing, I’d love to be part of the conversation.